Ashley Sue Lyn Tan
Corporate Entrepreneur
Kuala Lumpur,
Summary
Experienced corporate entrepreneur with over 8 years of hands-on experience in multiple industries. Excellent reputation for strategic thinking, problem solving, product development, project management, training and development, entrepreneurship, and organizational culture.
Overview
11
11
years of professional experience
4
4
years of post-secondary education
Work History
Head of Business Development
myTukar Sdn Bhd
02.2022 - Current
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Assessed and translated customer needs into solution requirements using powerful value propositions and negotiation skills.
- Managed team to execute new initiatives end-to-end and and collaborated with sales and marketing departments to rollout projects.
- Developed new proposals, contracts and strategic initiatives to draw in more clients, and streamline work operations and sales programs.
Founder, CEO
The Real Planner
07.2016 - Current
- Established organizational vision and mission statement through leadership training, team building activities, and extensive review.
- Coached and guided senior management team to improve employee job satisfaction and achieve higher performance levels through strategic communication and stakeholder management.
- Cultivated forward-thinking, inclusive and performance-driven company culture to lead industry innovations and worked with leadership team to improve processes, procedures and practices.
- Established foundational processes and culture for people management through productivity and wellness modules that are internally developed.
Chief of Staff
SOCAR Mobility Malaysia Sdn Bhd
04.2020 - 01.2022
- Encouraged coordination and cooperation among departments and continuous review of interdepartmental processes to support quality control and improvement.
- Advised CEO and all HODs on key special projects and provided business and operational guidance to coordinate the execution of strategic initiatives.
- Optimized management team meetings to make informed business decisions, provide administrative support and evaluate progress toward goals and objectives.
- Analyzed and solved multi-faceted problems that effected executive leaders and business initiatives.
Assistant Manager
UEM Edgenta Berhad
07.2017 - 12.2017
- Supervised consultants on post-merger acquisition projects and managed teams across 3 subsidiaries and 5 departments to verify on-time completion of key deliverables, including creating new revenue synergies and aligning core operations.
- Assisted in organizing quarterly boardroom meetings and preparing strategy decks and meeting minutes for executive decision-making.
- Conducted monthly steering committee meetings with the management team to align project timeline, address concerns and questions, plan improvements and evaluate progress toward goals.
Assistant Manager
AmGeneral Insurance Berhad
04.2016 - 06.2017
- Researched product pricing, industry trends, market trends, and competitors' portfolio performance to allocate sales targets for our internal sales team and streamlined monthly reports for the CEO’s Office.
- Acquired broking and partnership relationships through cross-selling strategies, IT solutions, and marketing activities to expedite adoption of digital solutions for the clients’ insurance needs, drive more engagement with their end-consumers, and maximize profitability of client relationships.
- Introduced and coordinated the development of new insurance products through proactive management of internal requirements, actuarial risks and industry regulations to minimize regulatory risks and liability.
Graduate Development Program, Underwriter
AIG MALAYSIA BERHAD
07.2014 - 03.2016
- Evaluated risk, calculated premiums, and analyzed companies when making underwriting decisions for Financial Lines, securing over 250+ new and renewal clients.
- Met with customers, agents, and brokers to negotiate coverage, price and service delivery and conducted bi-weekly presentations to target new clients.
- Launched new products, developed training materials and product disclosure sheets, and trained Insurance Agents on Financial Lines insurance products including 3 new staffs on the underwriting process.
- Coordinated with internal stakeholders to initiate new projects involving marketing strategies to meet market penetration and business growth objectives.
Education
MBA - Management, Business Administration
Asia School of Business X MIT Sloan
Kuala Lumpur 08.2020 - 04.2022
Bachelor of Science - Actuarial Science
University of Central Oklahoma
Edmond, Oklahoma 08.2010 - 05.2013
Accomplishments
- Recipient of Marie Claire Amazing Women of Year 2018 Award (2018)
- Demonstrated strength and excellence in various initiatives and involvements as an Entrepreneur and Activist
- Axiata Young CEO Development Programme (Apr 2015 - Nov 2017)
- Awarded the Top 5 Axiata Leadership Award of Cohort 1 Year 1 and Top 10 Young CEO Leaders Award
Affiliations
- Spin Cycle Senior Instructor at FlyCycle, FlyProject (Jan 2019 - Present)
- Board of Advisor and Past President of Axiata Young Talent Programme Alumni Association (Jan 2020 - Present)
- Build CEO-ready talent pipeline in Asia through professional and personal development programmes - Board of Advisor, President and Founding Member of Lean In Malaysia (Sep 2015 - Present)
- Enable and empower more women to go back into the workforce, increase women representations in C-Suite level positions, and engage more male allies to build the Lean In Community - Full Stack Web Development at Next Academy (Apr 2017 – July 2017)
- Quantum Degree on front-end and back-end web development: HTML, CSS, JavaScript, Ruby, Rails, and SQL
Timeline
Head of Business Development
myTukar Sdn Bhd
02.2022 - Current
MBA - Management, Business Administration
Asia School of Business X MIT Sloan
08.2020 - 04.2022
Chief of Staff
SOCAR Mobility Malaysia Sdn Bhd
04.2020 - 01.2022
Assistant Manager
UEM Edgenta Berhad
07.2017 - 12.2017
Founder, CEO
The Real Planner
07.2016 - Current
Assistant Manager
AmGeneral Insurance Berhad
04.2016 - 06.2017
Graduate Development Program, Underwriter
AIG MALAYSIA BERHAD
07.2014 - 03.2016
Bachelor of Science - Actuarial Science
University of Central Oklahoma
08.2010 - 05.2013