Summary
Overview
Work History
Education
Skills
Timeline
Generic
MOHAMAD ARIF BIN AHMAD ZAMURI

MOHAMAD ARIF BIN AHMAD ZAMURI

REGIONAL MANAGER
PERAK

Summary

Dynamic Regional Manager with a proven track record at Harolds Bread Holdings, excelling in sales and marketing strategies. Spearheaded brand growth through innovative business development and performance management, enhancing team productivity and customer satisfaction. Adept at optimizing operations and fostering a culture of continuous improvement, driving significant market expansion.

Overview

11
11
years of professional experience
2
2
Languages

Work History

REGIONAL MANAGER

HAROLDS BREAD HOLDINGS SDN BHD
02.2025 - Current
  • Boosted brand growth by devising strategic network and marketing tactics.
  • Expanded regional presence by researching potential markets, developing strategic partnerships, and opening new locations.
  • Promoted a culture of continuous improvement through ongoing process reviews, employee engagement initiatives, and open channels of communication.
  • Enhanced team performance by providing regular coaching, training, and performance feedback to staff members.
  • Optimized inventory management systems for reduced stock discrepancies, minimizing losses due to shrinkage or obsolescence.
  • Secured key accounts with customized sales presentations showcasing unique value propositions tailored to prospective clients'' needs.

REGIONAL MANAGER

HAROLDS (THAILAND) CO.LTD
07.2024 - 01.2025
  • Developed and executed successful business plans that resulted in improved market share and profitability within the region.
  • Collaborated with executive leadership to establish long-term objectives, drive growth initiatives, and align regional efforts with corporate goals.
  • Expanded regional presence by researching potential markets, and opening new locations.
  • Motivated regional staff to achieve ambitious sales targets by establishing a competitive incentive structure and celebrating team accomplishments.
  • Supervised staff to optimize brand expansion initiatives and productivity.
  • Supervised various locations, enforcing high-quality standards of operation.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Successfully managed budgets and allocated resources to maximize productivity and profitability.

AREA MANAGER

HAROLDS BREAD HOLDINGS SDN BHD
12.2020 - 07.2024
  • Developed strong relationships with clients, leading to increased customer satisfaction and repeat business.
  • Improved overall efficiency by identifying areas in need of improvement and implementing necessary changes.
  • Coordinated with various departments to facilitate smooth communication, enhancing operational effectiveness.
  • Led a team to achieve company goals and exceed targets consistently, fostering a positive work environment.
  • Managed daily operations for optimal performance, ensuring timely completion of tasks and projects.
  • Developed and implemented strategies to improve customer service and increase sales.
  • Oversaw budget planning, strategy development, community outreach for organization.
  • Mentored junior staff members, providing guidance on best practices and professional development opportunities.

AUDITOR

HAROLDS BREAD HEADQUATERS
06.2020 - 12.2020
  • Visiting and Sport check outlet all in Harolds following the Harolds policy and Standard operation Procedure.
  • Performed observations and evaluated supporting documents to supplement audit findings.
  • Provided detailed documentation on audit findings, facilitating swift corrective action when necessary.
  • Arrange and prepare new outlet opening.
  • Maintained up-to-date knowledge of industry regulations and standards, ensuring audit practices remained compliant.

SUPERVISOR

HAROLDS BREAD,MERU
08.2018 - 06.2020
  • Oversaw daily operations of the department, ensuring smooth workflow and timely completion of tasks.
  • Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
  • Improved customer satisfaction with timely response to inquiries, addressing concerns, and finding effective solutions.
  • Resolved conflicts among team members promptly, maintaining a harmonious working environment conducive to productivity.
  • Implemented safety protocols to minimize workplace accidents and maintain compliance with industry standards.
  • Reduced employee turnover by fostering a positive work environment and providing ongoing feedback to staff members.
  • Streamlined inventory management processes, leading to more organized and efficient stock handling system.
  • Making outlet schedule and deep cleaning schedule.
  • Prepare and make order for delivery stock.

SERVICE CREW

HAROLDS BREAD,MERU
03.2018 - 08.2018
  • Enhanced customer satisfaction by providing efficient and friendly service.
  • Prepared food items accurately and quickly, adhering to strict food safety guidelines.
  • Developed strong multitasking abilities while managing multiple responsibilities simultaneously during high-pressure situations.
  • Maintained a clean and organized work environment for improved customer experiences.
  • Promoting and selling Harolds Product and archive the target.
  • Kept all prep areas clean by sweeping, mopping, and washing down counters.
  • Took orders, prepared meals, and collected payments.
  • Cleaned and maintained all areas of restaurant to promote clean image.

KITCHEN APPRENTICE

WEIL HOTEL
03.2016 - 10.2016


  • Enhanced practical skills by assisting experienced professionals in various tasks.
  • Observed experienced professionals in action, gaining valuable insights into best practices within the field.
  • Prepare all the ingredient for Kitchen.
  • Prepare Breakfast,Lunch and dinner for Buffet table.
  • Do it all the duty and task from pastry chef.
  • Prepare menu for event in Hotel.

BAKER & CAKE DECORATOR

SHAYATIE IZZ DELIGHT CAKES BAKERY
02.2014 - 08.2015
  • Operated and maintained bakery equipment, including ovens and mixers.
  • Maintained a safe work environment by strictly adhering to sanitation guidelines and addressing potential hazards promptly.
  • Produced consistently high-quality baked goods for customers.
  • Contributed to team success by training new employees on baking techniques, safety protocols, and equipment operation.
  • Decorating a wedding cake.
  • Create and planning new design for cake.

Education

Diploma in Patiserrie -

KOLEJ KOMUNITI
Kuala Kangsar, Perak, Malaysia
04.2001 -

Certificate Culinary Art -

LANGKAWI TOURISM ACADEMY @ KK LANGKAWI
LANGKAWI,KEDAH
04.2001 -

Skills

Sales and marketing strategies

Timeline

REGIONAL MANAGER

HAROLDS BREAD HOLDINGS SDN BHD
02.2025 - Current

REGIONAL MANAGER

HAROLDS (THAILAND) CO.LTD
07.2024 - 01.2025

AREA MANAGER

HAROLDS BREAD HOLDINGS SDN BHD
12.2020 - 07.2024

AUDITOR

HAROLDS BREAD HEADQUATERS
06.2020 - 12.2020

SUPERVISOR

HAROLDS BREAD,MERU
08.2018 - 06.2020

SERVICE CREW

HAROLDS BREAD,MERU
03.2018 - 08.2018

KITCHEN APPRENTICE

WEIL HOTEL
03.2016 - 10.2016

BAKER & CAKE DECORATOR

SHAYATIE IZZ DELIGHT CAKES BAKERY
02.2014 - 08.2015

Diploma in Patiserrie -

KOLEJ KOMUNITI
04.2001 -

Certificate Culinary Art -

LANGKAWI TOURISM ACADEMY @ KK LANGKAWI
04.2001 -

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MOHAMAD ARIF BIN AHMAD ZAMURIREGIONAL MANAGER