Writing Stories
ANU VENUGOPAL
Communications Specialist
Kuala Lumpur ,Malaysia
Summary
Experienced Communications Specialist ready to take on varied and diverse writing and editing projects. Skilled at creating content for print and online platforms, as well as editing content written by others. Well-versed in writing copy for marketing & communication collaterals. Versatile writer with strong creativity to deliver unique content. Works effectively in both remote or office environments.
Overview
12
12
years of professional experience
2
2
Languages
Work History
COPYWRITER
Traworld Sdn Bhd
Kuala Lumpur , Malaysia
02.2022 - Current
- Write copy for ads including Google Ads while adhering to employers' overarching brand identity and personality.
- Edit content created by junior copywriters, modifying text to conform to company-wide branding standards and publication guidelines.
- Create high-impact newsletters and social media posts, contributing to increase of awareness of company's travel products online.
- Research third-party content and contributions to incorporate diverse writing styles.
FREELANCE WRITER & EDITOR
Various
Kuala Lumpur, WP
12.2017 - 01.2022
- Created interesting and brand-centric articles on emerging brands and trends for The BrandLaureate Business World Review
- Crafted press releases picked up by the media, emcee scripts and other communication materials for Xavier Mah Consultancy & The Japan Foundation Kuala Lumpur
- Assisted with drafting speeches and program talking points for events
CHIEF CONTENT OFFICER
THE BRANDLAUREATE
Petaling Jaya , SGR
12.2017 - 05.2021
- Created pagination and organised work among in house writers & freelance writers for the company
- Oversaw layout (artwork, design, photographs) and check content for accuracy and readability
- Conducted research, proofread, wrote and edited articles published in The BrandLaureate Business World Review.
- Coordinated work and liaise with writers, designers, photographers and clients
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Collaborated with team members to achieve target results.
SENIOR PR EXECUTIVE
XAVIER MAH CONSULTANCY
Petaling Jaya, SGR
11.2016 - 11.2017
- Wrote press releases, speeches, emcee scripts and social media posts for company and clients, branding and public relations proposals for prospective clients
- Performed various administrative functions, including paying bills, filing paperwork and sorting mail
- Assisted at events, coordinated work with freelancers and interviewed potential staff
- Forged strong media relationships to further public relations goals
- Assisted with marketing strategy development to increase public awareness and customer engagement
- Coordinated press releases and handled press inquiries
JOURNALIST
THE MALAY MAIL
Petaling Jaya, SGR
08.2008 - 08.2011
- Worked at the News and Lifestyle desks, covering various assignments including community issues, events and reviews
- Interviewed a wide range of personalities including ministers, entrepreneurs, corporate leaders, artists, musicians & the man on the street
- Pursued and developed stories independently covering latest trends and issues, as well as exclusive stories 2
- Performed research and checked facts to maintain high standard of journalistic integrity
- Organized material, determined area of emphasis and wrote stories according to prescribed editorial style and format standards
- Followed through on beat sources, contacts and leads to gather information for stories
- Pursued and developed stories independently and for assignment, covering range of topics
- Established and maintained relationships with credible sources
Education
GRADUATE DIPLOMA - PROFESSIONAL WRITING & SPEECH
La Trobe University
Australia BACHELOR OF ARTS - COMMUNICATIONS (ADVERTISING)
Charles Sturt University
Australia DIPLOMA - MARKETING COMMUNICATIONS
IACT College
MalaysiaSkills
Social Media Content
Accomplishments
- Established and nurtured relationships with members of the media
- Developed and executed public relations campaigns that integrated with clients’ marketing strategies
- Effectively wrote cover stories with a total value of RM350,000 for The BrandLaureate Business World Review.
Additional Information
VOLUNTEER EXPERIENCE
04/17- 04/18
SS18 Subang Jaya Residents Association (RA) Committee
Developed and delivered latest information on RA’s activities through Facebook, WhatsApp, Email and Blog.
Interests
Blogging
Travel
Timeline
COPYWRITER
Traworld Sdn Bhd
02.2022 - Current
FREELANCE WRITER & EDITOR
Various
12.2017 - 01.2022
CHIEF CONTENT OFFICER
THE BRANDLAUREATE
12.2017 - 05.2021
SENIOR PR EXECUTIVE
XAVIER MAH CONSULTANCY
11.2016 - 11.2017
JOURNALIST
THE MALAY MAIL
08.2008 - 08.2011
GRADUATE DIPLOMA - PROFESSIONAL WRITING & SPEECH
La Trobe University
BACHELOR OF ARTS - COMMUNICATIONS (ADVERTISING)
Charles Sturt University
DIPLOMA - MARKETING COMMUNICATIONS
IACT College
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