ANNIE SHIMI

Company Overview: Distributor of Cosway (M) Sdn Bhd

• Awarded with TOP RECRUITMENT award
• Hit RM500K sales within the 1st 6 months and monthly target
• Gain the heart of the previous and existing customers
• Solving all the customers enquire and problem which are facing for many years such as their personal information and redemption issue
• Handling daily complaint and resolve it promptly
• Manage the retail business from sales, customer service to operation
• Create a warmth, friendly and friendship environment with customer
• Managed and motivated employees to be productive and engaged in work.
• Accomplished multiple tasks within established timeframes.
• Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.

• Gain back customer confidence level towards UPC
• Handling & resolving all customer complaint
• Increase the productivity at operation side
• Transform and create new record of breakeven for continuously 6 months after the company making loss for 5 years
• Increase the sales performance from 38% to 86% for Labu and Nilai plant within 3 months period
• Currently fully sweat the plant asset for Labu plant
• Increase the monthly volume from 13K m3 to 16Km3 monthly during pandemic
• Managed to solve the land issue for setup Bukit Angkat plant within 1 week which pending for a year
• Reorganize the order scheduling procedure by controlling PO to eliminate wrong billing and wrong supplied
• Resolving all pending defect issue by meeting and verified with customer and internal staffs
• Reduce the number of collection from 126 days to 95days and gradually to 92 days
• Managed to help customer achieve new record during casting 1340m3 raft for PNB 118 Tower, Kuala Lumpur project within 14 hrs casting with zero accident for Samsung
• Develop and implement effective sales related business operations including achievement of sales target (volume, revenue, contribution margin) through product
• Work closely with Finance Head and Procurement Head on implement pricing strategy
• Driving the team towards critical monitoring and constant improvement on credit management
• Assist Finance and Credit Control Department in analysis of existing and new customer credit rating
• Actively involve and create change for the company to adopt a more sophisticated S&OP culture with Production, logistic and Technical Department
• To liaise closely with technical support in handling customer complaints and ensuring agreed product quality improvement
• Coordinate with Production Head and Technical Head to conduct investigations on quality deficiencies and ensure customers are professionally and efficiently resolved
• Develop and implement sales management process from proper sales planning with objectives, monitoring the achievement and outcome
• Motivate staffs by setting achievable targets, providing feedback, coaching and counselling on performance
• Provide guideline and leadership to the team and subordinate
• Increased overall sales revenue by implementing effective sales strategies and building strong client relationships.
• Mentored junior sales professionals in advanced selling techniques, resulting in accelerated career progression and enhanced contributions to overall team success.
• Streamlined internal sales processes for increased efficiency, resulting in improved productivity and reduced overhead costs.
• Developed a high-performing sales team through targeted recruitment, comprehensive training, and ongoing mentorship.
• Formulated and presented innovative strategies to stakeholders to build successful sales plans.
• Improved customer retention rates by delivering exceptional after-sales support and fostering long-term relationships with key accounts.
• Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
• Spearheaded efforts to penetrate new markets by conducting thorough competitor analyses and developing customized go-to-market strategies.
• Investigated competitive landscape to anticipate negative business impacts.
• Established a robust CRM system that allowed for accurate tracking of customer interactions, leading to more informed decision-making throughout the entire sales process.
• Drove profitability by reallocating resources and focusing on high-potential opportunities, resulting in a significant increase in overall company revenue.

• Approaching and manage to open 95 customer accounts in 8 month times
• New development for bagged cement and bulk in northern region of Peninsular Malaysia
• Introducing the bag cement products to contractor, developer, hardware and ready mixed concrete manufacturer
• Build company rapport and relationship with customers
• Determines annual volume by implementing marketing strategies, analyzing trends and results
• Maintains sales volume, product mix and selling price by keeping current with supply and demand, changing trends and competitors
• Establishes sales objectives by forecasting and developing annual sales quotas for region and territories, projecting expected sales volume and profit for existing and new products
• Extensive contact with internal and external customers is required to obtain, clarify or provide facts and information
• Establishes and manages current customer relationships, striving to capitalize on organic revenue growth opportunities
• Preparing Monthly Sales Report containing the monthly volume vs budget and also Sales Executive work performance
• Monitoring on delivery
• Handling and solving complaints
• Increased overall sales revenue by implementing effective sales strategies and building strong client relationships.
• Exceeded annual sales targets consistently by maintaining a proactive approach to lead generation and pipeline management.
• Improved customer retention rates by delivering exceptional after-sales support and fostering long-term relationships with key accounts.
• Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
• Spearheaded efforts to penetrate new markets by conducting thorough competitor analyses and developing customized go-to-market strategies.
• Drove profitability by reallocating resources and focusing on high-potential opportunities, resulting in a significant increase in overall company revenue.
• Enhanced customer satisfaction by resolving issues promptly and implementing feedback-driven improvements.

• Sales division N2 hit 98% of the overall sales which is 488,419.2m3 out of 500,000 m3; RM73,262,880.00 from Sept 2014 to Aug 2015 (1 year)
• N1 region break the company record after hit the monthly target for Oct 2015 since operating for 18 years
• Complaint handling and solving major defect problem for apartment project which going to cost RM200K but managed to solved it with only RM18K by using new technical method
• Managed to clear/sold outstanding quarry dust (very fine) stocks of 5 years in 6 months' time
• Working together with Precast Manager to solve the product quality issue in two weeks even I don't have an experience on the field but with the hard work and determination I managed to resolve the problem
• Implement stock card to monitor on the stock quantity for spare parts to improve the efficiencies during trucks breakdown and monitor on the usage
• Supervises the administration, sales, distribution, operation and technical section of the department
• Prospect and develop new business opportunities from Perlis, Kedah, Penang (midland) to Taiping, Perak on ready mixed concrete, bagged cement and quarry products
• Collaborate with cross departmental Head within the organization to develop successful sales and operation strategies with the objective of driving growth
• Full responsibility for overall department / Profit & Loss (P&L) statement
• Establishes and manages current customer relationships, striving to capitalize on organic revenue growth opportunities
• Concentrated follow up with sales manager on the overdue payment for Sales Department
• Monitored facility maintenance needs, coordinating repairs and upgrades as necessary to keep operations running smoothly.
• Negotiates and constructs appropriate terms of sales & identified all details in the order process to ensure eventual smooth planning and delivery to the site
• Forecast and develop annual region sales targets for existing and new products
• Lead and maintain highest standards of compliance practices
• Enforces all departments to follow rules and procedure in conducting daily work
• Perform regular reviews of revenue requirement and performs related rate analyses based on cost of material
• Checking and approved all the tax invoices from supplier, transporter and operation expenses claim before proceed with payment
• Approved on all the new customer account with support them on credit limit of 100K
• Handling and solve internal and external problems
• Enhanced communication among team members through regular meetings, promoting an open dialogue about challenges and opportunities for improvement.
• Increased customer satisfaction by addressing and resolving concerns in a timely manner.
• Analyzed customer feedback data to identify areas of improvement and develop solutions.
• Mentored staff members, fostering a supportive work environment that enhanced employee performance and retention.
• Developed and implemented new operational procedures, streamlining daily tasks and improving overall efficiency.
• Motivated, trained, and disciplined employees to maximize performance.
• Assisted in the recruitment, hiring, and onboarding process for new employees to build a skilled workforce committed to excellence in service delivery.
• Developed and implemented policies and procedures to improve customer service and satisfaction.
• Maintained detailed records of all transactions, ensuring accuracy in accounting reports required for tax purposes or audits.
• Collaborated with other department managers on cross-functional projects, fostering a cooperative atmosphere that drove overall organizational success.
• Managed budget implementations, employee evaluations, and contract details.
• Implemented staff training programs that improved service quality and increased customer loyalty.
• Developed and executed strategies to improve guest experience, resulting in positive customer reviews and increased repeat business.
• Collaborated with the General Manager on marketing initiatives to increase brand awareness and drive sales growth.
• Managed team schedule with eye for coverage needs and individual strengths.
• Enforced quality assurance protocols to deliver ideal customer experiences.
• Oversaw inventory by ordering precise quantities of stock and executing corrective actions to drive profitability.
• Established strong relationships with local vendors to secure high-quality products at competitive prices for our customers'' enjoyment.
• Maintained well-controlled business inventory with minimal losses by enforcing solid monitoring and management structures.
• Facilitated team meetings to discuss targets and strategies, fostering collaborative work environment.
• Analyzed sales data to identify and capitalize on trends, driving revenue growth.
• Conducted regular competitor analysis to stay ahead in market trends and offerings.
• Improved operational workflows, resulting in smoother running of establishment.
• Developed and enforced health and safety protocols, significantly reducing workplace accidents.
• Analyzed sales data to identify trends and opportunities for menu expansion or modification based on customer preferences.
• Oversaw inventory management processes to maintain proper stock levels and minimize spoilage or waste.
• Participated in community outreach events, strengthening ties with local organizations while enhancing brand visibility.
• Oversaw daily operations, ensuring all tasks were completed efficiently and to high standard.
• Implemented customer feedback system, leading to improved service offerings.
• Boosted team morale and productivity by implementing regular feedback sessions and recognition programs.
• Resolved customer complaints with professionalism, restoring trust and loyalty.
• Negotiated with suppliers to secure cost-effective contracts, improving profit margins.
• Enhanced operational efficiency by streamlining inventory management processes.
• Upgraded technology systems, enhancing overall business efficiency and customer interaction.
• Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
• Reported issues to higher management with great detail.
• Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
• Implemented business strategies, increasing revenue, and effectively targeting new markets.

• Produced strong revenue numbers and continued promotional success with continued coaching of sales and marketing teams.
• Fully specialist in ready mixed concrete based on MDC's Standard Design (with compliance to BS 5328) and also in special mixed that involved fiber, waterproofing admixture, silica fume, low heat cement and JKR mixed
• Beside do selling bagged cement such as Masonary cement and Portland Composite Cement
• Arranging of lorries for 10 plants on daily basic and ensure a smooth delivery to customer site
• Summary of Actual sales via Target for Region Northern 2
• Contribute 70% of sales yearly to company for northern region
• Monitoring on sales and marketing for ready mixed concrete for 10 plants with the help of 5 Sales Executives, 3 Sales coordinators and 2 Distribution Executives
• Coverage area are from Sg Petani & Kulim, Kedah, Seberang Perai Utara, Tengah & Selatan, Penang, Daerah Kerian to Taiping, Perak
• Develops and sponsors tactics to achieve strategic objectives across functional groups or within a business group through customer interaction
• Influences strategic direction and develops tactical plans and completes complex assignments with minimal supervision or review
• Extensive contact with internal and external customers is required to obtain, clarify or provide facts and information
• Establishes and manages current customer relationships, striving to capitalize on organic revenue growth opportunities
• Demonstrates an entrepreneurial spirit and drive
• Full responsibility for a customer / site Profit & Loss (P&L) statement
• Responsible for the Request for Proposal (RFP) process for assigned customer accounts with offering credit limit of 50K to per customer
• Full responsibility for continuous improvement of customer relationship performance metrics and customer satisfaction
• Determines annual volume by implementing marketing strategies, analyzing trends and results
• Maintains sales volume, product mix and selling price by keeping current with supply and demand, changing trends, economic indicators and competitors
• Establishes sales objectives by forecasting and developing annual sales quotas for region and territories, projecting expected sales volume and profit for existing and new products
• Adjusting selling price by monitoring costs, competition and supply and demand
• Monitoring on receiving and delivery order
• Maintains sales staff job results by counseling and disciplining employees, planning, monitoring and appraising job results
• Preparing Monthly Sales Report containing the monthly volume vs budget and also Sales Executive work performance
• Analyzed sales and marketing data for improved strategies.
• Conducted market research to identify new business opportunities and stay ahead of industry trends.
• Optimized sales processes, streamlining procedures for increased efficiency and better customer service.
• Improved brand visibility with well-executed promotional campaigns and engaging social activities.
• Performed competitive analyses and adjusted sales and marketing strategies accordingly.
• Collaborated with internal departments to develop cohesive messaging across multiple platforms.
• Excelled in territory management, optimizing travel routes for maximum client engagement and time efficiency.
• Reduced operational costs through streamlined workflows, smart budgeting practices, and efficient resource allocation.
• Enhanced team collaboration through regular communication channels, fostering a positive work environment where ideas could flourish.
• Spearheaded successful branding initiatives, sales strategies and public relations approaches to underpin and enhance marketing campaign deployment.
• Built relationships with customers and community to establish long-term business growth.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
• Organized promotional events and interacted with community to increase sales volume.

• Sales and Marketing at Alor Setar and Perlis area
• To handle region Sales & Marketing, meeting with all customer and seeking for new business opportunity with potential customer day to day
• To meet objective & strategies of Sales Department and company in general
• Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
• Responsible to close & deal with customer on product and future project
• Monitoring on customer's ordering included customer PO confirmation and acceptance
• Managed approximately 50 incoming calls per day from customer.
• Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals.
• To handle and follow up customer's complaints such as quality issue, delivery performance and invoicing
• Request for trial mix and keep track on the results
• Meet and interact with all level of people on the product
• Developing the new business opportunities and serving and retaining existing customers
• Building up strategic partnership relationship with customer as well as maximize company's share values
• Come out with short term key performance indicators monthly for sales department to be achieved
• Demonstrated expert product knowledge during client interactions, addressing questions/concerns confidently and offering solutions tailored specifically for them.
• Deal with customers/ suppliers for cost down and negotiation in terms value management by understanding gain and loss of each year
• Analyzed sales data regularly to monitor progress towards goals and make necessary adjustments to strategy as needed.
• Conducted comprehensive market research to identify emerging trends and opportunities for business expansion.
• Increased sales revenue by developing and implementing strategic marketing plans.
• Negotiated favorable contract terms with customers, resulting in reduced costs and improved profit margins for the company.
• Established strong relationships with key clients, resulting in repeat business and increased customer satisfaction.
• Implemented CRM system for better customer tracking, leading to improved follow-up processes and higher conversion rates.
• Expanded market share with strategic territory planning and targeted prospecting.
• Managed pipeline efficiently, prioritizing tasks according to urgency/importance while maintaining focus on long-term objectives.
• Cultivated long-term relationships with high-value clients to ensure repeat business and referrals.
• Improved product offerings by gathering customer feedback and working closely with product development team.
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• Sales and marketing at Kedah and Penang Industrial area
• Built strong relationships with clients, fostering long-term partnerships and repeat business.
• Streamlined sales processes, resulting in improved efficiency and higher conversion rates.
• Utilized data-driven insights to adjust marketing strategies, improving overall campaign performance.
• Provided technical support to customers during pre-sales consultations, addressing concerns, and offering solutions tailored to their needs.
• Managed key accounts, providing exceptional customer service and anticipating client needs for continued satisfaction.
• Established long-term relationships with key clients for repeat business and referrals, cultivating a strong network within the industry.
• Analyzed market trends, competitor performance and product strengths.

• Perform as ETS in the Contamination Control Group
• Doing Laboratory analysis by checking the amount of particle on disk, cassette, bagging bag, dryer comb, ultrasonic tank, DI water and chemical such as Nitric acid, Nickel Ammonia Hydroxide, Zincates, IPA and others using Liquid Particle Counter
• Monitoring the cleanliness of the clean room parameter
• Preparing training documents and others materials for conducting production personnel training
• Identify and coordinate contamination control Improvement project
• Provided exceptional customer support, resolving complex technical issues with effective communication skills.
• Managed multiple high-priority projects simultaneously, consistently meeting deadlines while maintaining attention to detail.
• Maintained comprehensive documentation of technical processes, facilitating knowledge sharing among team members.
• Trained operators on industry best practices and company-specific procedures, fostering a culture of continuous learning and professional growth.
• Trained junior technicians on industry best practices and company-specific procedures, fostering a culture of continuous learning and professional growth.
• Completed troubleshooting and diagnostics on company resources.
• Mentored fellow team members in advanced technical concepts, fostering a collaborative work environment where ideas were freely exchanged.
• Reduced downtime by proactively identifying potential network problems and implementing corrective measures.
• Authored best practices documentation for use in new personnel onboarding processes.
• Documented design development and progress in accordance with company procedures and ISO standards.
• Delivered polished presentations detailing technical specifications and benefits of new systems and components.
• Troubleshot and resolved mechanical and electrical issues in vehicles.
• Completed detailed analysis of vehicle system performance data and optimized designs based on feedback.

• Perform as ETS in the Contamination Control Group
• Doing Laboratory analysis by checking the amount of particle on disk, cassette, bagging bag, dryer comb, ultrasonic tank, DI water and chemical such as Nitric acid, Nickel Ammonia Hydroxide, Zincates, IPA and others using Liquid Particle Counter
• Monitoring the cleanliness of the clean room parameter
• Preparing training documents and others materials for conducting production personnel training
• Identify and coordinate contamination control Improvement project