Ankit Sharma
New Delhi
Summary
Highly-motivated employee with desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills. Looking to bring my experience to a challenging new role.
Overview
16
16
years of professional experience
Work History
Group Head Buying Investment
EssenceMediaCom
Grugaon
12.2021 - Current
- Responsible for TV buying for clients like Coca Cola, Uber, MMT, Duracell, Subway, Usha & Shell.
- Deal evaluation, negotiation and closing deals with effective costs for TV clients.
- Major responsibility is to work on CPRP based cost optimized plans.
- Supporting and guiding teams in helping effective TV plans.
- Analyzing and delivering the pre and post evaluation of the campaign.
- Reckoning deals at the end of the activity.
- Prioritized and organized tasks to efficiently accomplish service goals.
- Worked with cross-functional teams to achieve goals.
Group Head Buying
Carat Media
Grugaon
08.2014 - 12.2021
- Responsible for TV & Radio buying for clients like Microsoft, MasterCard, Philips, American Standard, Preethi Kitchen Appliances.
- Deal evaluation, negotiation and closing deals with effective costs for TV clients.
- Work on BARC based on TV data requirements for all clients.
- Supporting and helping teams in building TV & Radio plans.
- Analyzing and delivering the pre and post evaluation of the campaign.
- Reckoning deals at the end of the activity.
- Maintained updated knowledge through continuing education and advanced training.
- Collaborated with others to discuss new opportunities.
Sr. Media Executive
ZenithOptimedia
01.2011 - 07.2014
- Responsible for Offline media buying for clients like Yakult, Uninor, Olx, Best Food & Honda city.
- Coordinating release with all media (Press & Electronic)
- Coordinating within agency to ensure smooth and timely releases
- Providing Exact Material Requisition to the Creative Agency and follow-up to meet the deadlines.
- Making Accurate / Detailed Release Order against Approved Estimate
- Execution / Implementation of the Plan & to Monitor Spots/Advertisements
- Coordinating with Planners / Creative Agency / Channels
- Inward bill processing to be checked against Release Order & Handling disputes.
Media Executive
Crescent Communication
08.2010 - 01.2011
- Responsible for TV & Radio buying and planning for clients like Indigo, Jaquar, Hettich, Masper, Kaff Appliances
- Collect and analyze market data evaluate the success of media plans and campaigns
- Making media plans and optimize campaigns according to geographic exposure, frequency, time span and more.
- Releasing releasing orders to vendors.
- Following up with channels on the progress and performance of the campaign.
- Sending weekly and monthly updates with clients.
Media Executive
Media Max
11.2009 - 02.2010
- Responsible for offline buying and planning for clients like Solang Valley Resorts, Jovice Herbal Product, Delite Furniture
- Releasing releasing orders to vendors.
- Following up with channels on the progress and performance of the campaign.
Media Executive
Media Planning Group (MPG) India Pvt Ltd.
05.2008 - 10.2009
- Responsible for Offline buying and planning for clients like VLCC, Manpower Shyam Telecom, IBIBO, Sandisk, Voltas, Goodyear, Kohler, Zee Turner
- Collect and analyze market data evaluate the success of media plans and campaigns
- Making media plans and optimize campaigns according to geographic exposure, frequency, time span and more.
- Releasing releasing orders to vendors.
- Following up with channels on the progress and performance of the campaign.
- Sending weekly and monthly updates with clients.
- Working on Pitch presentations
Skills
- MS-Office, specifically hands on in Excel
- Attention to Detail
- Quality Assurance
- Supervision and leadership
- Time Management
- Analytical Thinking
Media Softwares Known
Media Express (BARC), MAP, IRS, Mediaware, Citrix & Starscape.
Educational Background
- Graduate B.COM (Pass) from Delhi University.
- Passed XII from C.B.S.E.
- Passed X from C.B.S.E.
Languages
English, Hindi, Punjabi
Hobbies and Interests
Listening Music & Fitness Enthusiast.
Timeline
Group Head Buying Investment
EssenceMediaCom
12.2021 - Current
Group Head Buying
Carat Media
08.2014 - 12.2021
Sr. Media Executive
ZenithOptimedia
01.2011 - 07.2014
Media Executive
Crescent Communication
08.2010 - 01.2011
Media Executive
Media Max
11.2009 - 02.2010
Media Executive
Media Planning Group (MPG) India Pvt Ltd.
05.2008 - 10.2009