ANJALAI D/O MATHIVANAN

• Managing digital marketing platforms, while overseeing email marketing campaigns and subscriptions.
• Maintaining detailed tracking and reporting of open, click-through, and conversion rates to support marketing ROI analysis and executive reporting.
• Collaborating with sales teams to align lead qualification criteria and enhance conversion through personalized social media retargeting efforts
• Designing advertisement materials such as graphics, brochures, and videos to support marketing initiatives and enhance brand visibility.
• Planning conferences, researching and identifying potential speakers, proposing event participation, and confirming their involvement as speakers.
• Responding to customer inquiries across digital platforms, ensuring prompt engagement and excellent client service.
• Preparing sales proposals and presentations, introducing company courses and seminars, and conducting cold calling, appointment setting, and client visits.
• Creating, managing, and followed up on sales leads and referrals via Vtiger CRM system, maintaining strong relationships with existing and potential clients to meet sales targets.
• Handling various tasks and assignments delegated by management to support overall business objectives.

Key Responsibilities

Digital Marketing:

• Developed and executed comprehensive digital marketing campaigns to promote training programmes across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and email marketing.
• Managed the company's social media presence, increasing follower engagement through consistent, targeted content strategies.
• Monitored and analysed marketing campaign performance using Google Analytics, ensuring consistent lead generation and ROI optimisation.

Sales and Client Management:

• Converted leads into enrolments, managing the full sales cycle from prospecting to deal closure.
• Met and exceeded monthly sales targets through consistent follow-ups, personalised client engagement, and professional proposal presentations.
• Managed the end-to-end lead lifecycle in Vtiger CRM, from data capture to conversion, ensuring accurate tracking and timely follow-ups.
• Built strong client relationships, ensuring customer satisfaction and repeat business for corporate training packages.
• Prepared customised sales proposals and quotes, aligning solutions with client needs.

• Preparing delivery orders, and tax invoices.
• Preparing purchasing planning, work order, and accounting.
• Sorting sales details.
• AR and slow stock reports.
• Sorting sales details, daily sales, and monthly expenses analysis.
• Preparing management meeting slides.
• Other clerical tasks.