Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Angela Lee

Sales Training, Human Resource
Kuching

Summary

Proven track record in enhancing sales training and human resource management at Coca-Cola Refreshments Malaysia Sdn Bhd. Excelled in expanding wholesaler partnerships and driving sales associate competencies through innovative training programs. Demonstrated expertise in customer relationship building and strategic HR initiatives, significantly contributing to organizational goals.

Overview

24
24
years of professional experience
3
3
Certifications

Work History

Wholesale Expansion Specialist

Coca-Cola Refreshments Malaysia Sdn Bhd
01.2024 - Current
  • Collaborated with cross-functional teams to achieve project goals on time and within budget.
  • Focus on national partner expansion program nationwide
  • Hunt for new wholesaler partner in assigned territory, Sarawak & Kelantan
  • Developed strong relationships with recruited wholesale partner through consistent communication and hyper care program.
  • Sourcing, recruitment, onboarding, hyper care and sales analysis

Regional Sales Capability Development Specialist

Coca-Cola Refreshments Malaysia Sdn Bhd
10.2016 - 12.2023

1. Implement and execute sales training and development program to build functional competencies of sales associates in assigned territory.

2. Track and monitor associates skills development over time, lead communication and alignment with STL/TSM/RSM on development needs of each team member and the respective training and development plan

3. Conduct classroom trainings, online classes or execute on-the-job (OJT) to field sales associates in assigned territory as per training needs.

4. Train sales associates on usage of sales tools and any other instrument to measure sales execution quality in the trade.

5. Close collaboration with L & D partners for development of sales associates soft skills

6. Periodic check on SOP compliance within the sales organization and in the trade execution.

HR Business Partner

Coca-Cola Refreshments Malaysia Sdn Bhd
03.2012 - 10.2016


  • HR generalist to handle HR operations at region level - East Malaysia
  • Managed full cycle of recruiting, hiring, and onboarding new employees.
  • Collaborated with senior management to align HR initiatives with organizational goals.


HR Manager

LF Asia Sebor (Sarawak) Sdn Bhd
12.2010 - 03.2012

HR & Admin Manager

Hai-O Raya Berhad
06.2008 - 07.2010

Recruitment Manager

Concepts Group of Companies
04.2005 - 05.2008

Human Resource Executive

Posim Marketing Sdn Bhd
09.2001 - 08.2003

Human Resource Executive

Digi Telecommunications
12.2000 - 09.2001

Education

Bachelor of Science - Human Resource Development

Universiti Malaysia Sarawak
Kuching, Sarawak, Malaysia
04.2001 -

Skills

Sales Training

Certification

DISC Flow Certified Trainer

Timeline

Wholesale Expansion Specialist

Coca-Cola Refreshments Malaysia Sdn Bhd
01.2024 - Current

Executive Diploma in Consulting Practise

01-2024

DISC Flow Certified Trainer

11-2022

Train The Trainer Certification

09-2019

Regional Sales Capability Development Specialist

Coca-Cola Refreshments Malaysia Sdn Bhd
10.2016 - 12.2023

HR Business Partner

Coca-Cola Refreshments Malaysia Sdn Bhd
03.2012 - 10.2016

HR Manager

LF Asia Sebor (Sarawak) Sdn Bhd
12.2010 - 03.2012

HR & Admin Manager

Hai-O Raya Berhad
06.2008 - 07.2010

Recruitment Manager

Concepts Group of Companies
04.2005 - 05.2008

Human Resource Executive

Posim Marketing Sdn Bhd
09.2001 - 08.2003

Bachelor of Science - Human Resource Development

Universiti Malaysia Sarawak
04.2001 -

Human Resource Executive

Digi Telecommunications
12.2000 - 09.2001
Angela LeeSales Training, Human Resource