ANDY ERSALLE

• Lead and oversee day-to-day operations of the equipment division, ensuring timely and efficient delivery of service
• Managed operations for 9 branches within Jakarta, Medan & Kalimantan
• Develops and executes profit plan to produce budgeted sales volume, margins and efficiencies; including the monitoring and adjustments of pricing as well as key account selling for Indonesia
• Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
• High-profile engagements pertaining to distressed companies’ operations and asset management with the view to maximise returns to relevant stakeholders
• Formulated policies and procedures to streamline operations.
• Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
• Directed comprehensive sales efforts to exceed revenue targets consistently while maintaining customer satisfaction levels.
• Drove the successful execution of numerous large-scale events/promotions while closely managing costs/budgetary constraints associated with event planning/management activities.
• Enhanced customer satisfaction with introduction of customer feedback system, leading to service improvements and repeat business.
• Foster a culture of continuous improvement, accountability, and teamwork and provide mentorship and leadership to department heads and key managers
• Reduced time to market for new products by optimizing development processes and enhancing cross-functional team collaboration.
• Boosted employee retention by developing comprehensive benefits package and fostering positive work environment.
• Expanded business operations into international markets, navigating regulatory environments and cultural differences for successful entry.
• Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
• Monitor the lifecycle of equipment, from acquisition to disposal, ensuring optimal usage and minimal downtime.
• Updated and resolved incidents and managed accessorial charges objectively while maximizing profit.
• Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
• Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
• Effectively leads the team and provides ongoing coaching utilizing the performance management system
• Reinforces company branding by meeting or exceeding company location standards including visual appeal, safety, security, and cleanliness
• Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.

• Report to Steelbro Howard Porter Group of Directors
• Headed Sales [Sale targets, Marketing campaigns/event

management, unit allocations & production] & Aftersales

Workshop [Workshop maintenance, service repair,

spare parts, production complaints and warranty]

Operations in Malaysia & South East Asia, including

China, Singapore, Thailand, Philippines and India

management, unit allocations & production

• Successfully drove new product lines to increase annual profits by 40%, and attained excellent customer satisfaction
• Managed medium market to large corporate customers to meet and structure their business needs and mobility solutions, held a portfolio of over 200 clients.
• Implemented strategic plans and actions that supported the goals of the market with a heavy focus on outside sales including new business development.
• Maintained strict compliance with industry regulations and standards, conducting regular audits and training sessions.
• Enhanced communication and collaboration between regional teams, resulting in more cohesive and effective operations.
• Maintained high safety standards throughout the region, minimizing accidents and incidents.
• Set up, manage and monitor all branch preventive maintenance programs to ensure all building
  equipment is kept in energy efficient working order to achieve maximum effective life.
• Fostered culture of continuous improvement, encouraging team members to innovate and optimize processes.
• Oversee customer complaints promptly, and ensure customer satisfaction metrics are met
• Headed Sales & Aftersales Workshop Operations in Malaysia & South East Asia, including China, Singapore, Thailand, Philippines and India
• Enhanced customer satisfaction through effective communication and problem-solving strategies.
• Managed team members of 50 including Management, Sales & Aftersales staff and managers
• Management - Customer service, Human Resources, IT, accounts, audit & legal/compliance
• Responsible for P&L, Financial Management Account, budget planning, systems, and controls operations
• Continuously conduct financial reviews to maintain the current state of the business Audit and manage overhead by reviewing and adjusting the financial budget for staffing requirements
• Track and review monthly and year-to-date invoicing and accounts receivable
• Monitored and analyzed performance data, identifying areas of improvement and developing corrective action plans.
• Devised strategic plans focused on long-term growth while addressing immediate operational challenges.
• Analyzed performance metrics to identify areas for improvement and implement necessary changes.
• Collaborated with sales teams to develop strategies for increasing market share and revenue growth.
• Managed a team of diverse employees, fostering a positive work environment that encouraged collaboration and professional growth.
• Conducted regular audits of operational procedures to ensure compliance with industry regulations and company policies.
• Streamlined regional operations by implementing efficient processes and procedures.
• Negotiated contracts and agreements to optimize cost savings and efficiency.
• Led weekly meetings with regional staff to review progress, address challenges and drive timely task completion.
• Enhanced regional branch performance by implementing proven management processes to increase revenue.
• Spearheaded operational procedures and processes to improve efficiency and optimize operations.
• Devised and executed training plans for new and existing staff to support competency and compliance.
• Drove revenue growth in region by identifying and capitalizing on new market opportunities.
• Reduced corporate liability by overseeing risk management programs including corporate insurance, physical security, facilities inspections, and disaster recovery.
• Consistently maintained a low staff turnover rate through effective team building, respecting cultural diversity and supporting departmental recognition programs.
• Achieved the total revenue of 43% with the Gross Operating Profit of 47%

• Train, motivate, and lead after-sales teams to achieve set objectives and targets
• Maintain contact with clients to obtain customer feedback regarding product/service quality
• Assist clients in resolving issues and complaints concerning purchased products or services
• Build and establish good work relationships with clients to facilitate increased patronage and revenue
• Monitor contract details to notify clients of pending expiration and help process renewal
• Organize promotional and marketing campaigns to create awareness and product publicity
• Supervise the operations of after-sales teams to ensure set targets met
• Develop and implement strategies effective for ensuring a satisfied clientele and increased returns
• Consult with other sales departmental heads to discuss business plans necessary for enhancing sales performance
• Direct and coordinate the customer service operation of a team to ensure clients treated appropriately in line with set customer service standards
• Develop and optimize support and service processes, tools, and systems
• Conduct price and contract negotiations with clients to establish contact details and attain profit margin
• Oversee all post-sales services provided to clients to ensure customer satisfaction
• Maintain an up-to-date knowledge of job operations by conducting research and participating in educational programs
• Provide periodic reports to management on all after-sales activities
• Ensure compliance with all general and company policies when performing job duties
• Coach and lead the team by setting directions, developing talents/potentials, and optimizing performance on process compliance
• Review and monitor internal practices and procedures that are following the local regulations and work out industry best practices
• Review internal control, compliance with policies and procedures, areas of business as well as recommended corrective measures to safeguard the assets & business operations
• Perform ad-hoc assignments or investigations on credit-related negligence and fraud as directed
• Assisting the service branch to level up the standard operations based on TSM programs
• Execute and evaluate TSM program certification
• Coordinate with relevant departments/divisions in layout or facilities improvement and user training
• Promote and develop a kaizen mind and inculcate a kaizen culture towards process-oriented and customer-centric
• Conduct an internal audit and risk audit evaluation for branches and share the analysis for improvement with management
• Promote and develop a kaizen mind and inculcate a kaizen culture towards process-oriented and customer-centric
• Conduct internal audit and risk audit evaluation for branches and share the analysis for improvement with management
• Responsible for the capacity study and network support for branch improvement, expansion, and relocation.
• Improved customer satisfaction ratings by enhancing service quality and resolving client issues promptly.

• Oversaw curriculum development and program planning for graduate and undergraduate programs
• Managed budget for the academic department and ensured timely and efficient allocation of resources
• Developed and implemented academic policies and procedures to ensure compliance with accreditation standards
• Provided leadership and mentorship to faculty and staff, fostering a positive and productive work environment
• Collaborated with other academic departments to establish interdisciplinary programs and initiatives
• Facilitated student recruitment and retention efforts through outreach and engagement activities
• Oversaw the assessment and evaluation of academic programs, making recommendations for improvement
• Handled student grievances and disciplinary issues, ensuring fair and consistent resolution
• Coordinated professional development opportunities for faculty and staff to enhance their skills and knowledge
• Represented the academic department at university events, conferences, and meetings
• Delivered student petitions on various issues to the dean and worked closely with Dean to address and resolve student issues.
• Responded to issues with housing and campus fraternities, worked with school anti-drug and alcohol support groups and coordinated with various student and faculty groups.
• Provided counseling to students and parents regarding school policies and developed and implemented student development plans.
• Liaising with the academic staff to organize examinations
• Primarily responsible for the smooth running of exams and ensuring all rules and regulations are adhered to in the guidelines

• Gained technical knowledge and experience required for management trainee under the direction of experienced personnel/ managers
• Learned staff functions, operations, management viewpoints and company policies and practices that affect each phase of business
• Observed experienced workers to knowledge, methods, procedures, and standards required for the performance of departmental duties
• Received training in filing, and phone communication in operations of related departments to facilitate office daily matters
• Improved written, verbal, analytical and presentation skills
• Learn the ability to interact effectively with a wide range of staff, customers
• Improved skills in MS Word, Excel, Access, and PowerPoint
• Support the IT department on daily clerical work
• Learn and manage network hardware within departments
• Ensuring that all IT equipment is functioning for effective office work
• Assist in workers' daily attendance system management
• Communication and basic training support with factory workers
• Travel within regional offices for office support.