Summary
Overview
Work History
Education
Skills
Software
Interests
Work Availability
Gaming
Quote
Timeline
CustomerServiceRepresentative
Andrew  Tan Jit Yeong

Andrew Tan Jit Yeong

Social Media Marketing Specialist
Kuala Lumpur,Kuala Lumpur

Summary

Leads OffGamers efforts of bringing an impact that resonates with the target audience, throughout the various available social media platforms

Approach social media influencers (Youtubers, Twitchers, etc) to partner up on content production

Plan, create & evaluate videos and images to produce engaging contents Maintain a consistent tone that aligns with OffGamers brand in all of the content produced

Coming up with creative solutions to be integrated as part of the marketing efforts

Create engaging marketing campaigns to nurture available leads, as well as to attract new ones. Eg: Sweepstakes, Quizzes, Seasonal Giveaways, Challenges

Part of ongoing efforts of creating synergy between partners in order to lead them into the local Esports industry.

Predicting upcoming gaming trends and creating suitable content to address these trends

Overview

3
3
Languages
2
2
years of post-secondary education
3
3
years of professional experience

Work History

Marketing Executive

OffGamers
Pudu, KL
03.2018 - Current
  • Identified target audiences and devised campaigns to match target demographics and optimize results.
  • Strategically planned, implemented and monitored client's social media, increasing fans growth by double and increase social engagement to a yearly high 4.3M and still growing.
  • Communicated marketing strategy and campaign performance to verify alignment with senior management objectives.
  • Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
  • Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
  • Analyzed consumer usage patterns to identify trends and target key demographics.
  • Developed innovative and targeted collateral to support overall branding objectives.
  • Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
  • Coordinated art and graphics creation for effective merchandising.
  • Partnered with graphic designers creating content and promoting ad campaigns.
  • Engaged social media audience by collaborating with graphic designers to develop visually appealing content.
  • Collected and analyzed Web metrics such as visits, time on site and page views per visit.

Education

Bachelor of Arts - Degree in Marketing

Tunku Abdul Rahman University College
Kuala Lumpur, Malaysia
03.2016 - 03.2018

Skills

Social media engagement

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Software

Video Editing Software (iMovie, Mobile Video Editing Apps)

Talkwalker

Promo Republic

Canva

Lumen5

Google Analytic

Rocketlink

Interests

Gaming

Video Editing

Research Case Study

Photo Editing

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Gaming

Gaming is a form of exercise and form of communication between people with same interest. It connects people well and reflect ones behavior to carry during high tides and low, and train you to be calm upon any decision making.

Gaming will be integrated into the society as a form of interaction between people and will be heavily invested upon by tech company giants as they could observed and monetized in some way based on the big data collected.

Quote

Every problem is a gift—without problems we would not grow.
Tony Robbins

Timeline

Marketing Executive

OffGamers
03.2018 - Current

Bachelor of Arts - Degree in Marketing

Tunku Abdul Rahman University College
03.2016 - 03.2018
Andrew Tan Jit YeongSocial Media Marketing Specialist