Andrew Teh
Business Development Manager
Summary
Experienced with identifying market opportunities and driving business growth. Utilizes strategic thinking and effective negotiation skills to establish beneficial partnerships. Track record of leading successful business development initiatives and fostering collaborative team environments.
Overview
9
9
years of professional experience
2
2
years of post-secondary education
4
4
Languages
Work History
Business Development Manager
Partipost Sdn Bhd
11.2023 - Current
- Develops business strategies and opportunities with new and existing customers to expand existing relationship.
- Increased Revenue Growth, Spearheaded business development initiatives that resulted in a 90.35% increase in revenue over 12-months period from Direct Brand Spending.
- Expanded Client Portfolio, Successfully acquired and onboarded 40++ new clients, contributing to a 13.57% growth in the customer base.
- Gather and provide high quality inputs for weekly updates, monthly reports, project tracking, and other corporate reporting requirements
- Identify Market Potential, devise market strategies, conduct SWOT analysis, estimate potential sales, and achieve set targets.
- Develop and execute integrated marketing campaigns that convey the brand's message and values.
- Work closely with cross-functional teams to support the company's objectives and contribute to the overall success
Brand Manager
Wofollow Sdn Bhd
05.2023 - 10.2023
- Enhanced Brand Positioning, Developed and implemented brand strategies that increase in brand awareness.
- Develop and implement brand strategies that align with our Client's Objective and Goals
- Manage and Maintain the brand's visual identity, including creative assets, typography and etc.
- Conduct market research to understand customer preferences, industry trends and competitive landscape.
- Develop and execute integrated marketing campaigns that convey the brand's message and values
- Budget Management, Managed marketing budgets of RM150K while maintaining campaign effectiveness.
- Optimized Digital Marketing Performance, Boosted ROAS from 7 to 23, significantly improving the efficiency of digital marketing campaigns and generating additional revenue for client.
- Collaborate with external agencies or partners as needed
- Identify potential partnerships and sponsorships that align with the brands's values and target audience
- Oversee the operation of Strategy Department such as conduct staff training, guiding subordinates and etc.
Senior Influencer Marketing
eGG Network
04.2021 - 04.2023
- Secured Sponsorship Deals with key brands and gaming companies, generating RM2M in revenue in 2022 and enhancing brand visibility.
- Assist in the development of Facebook Gaming's Influencer Marketing Campaign
- To organize and plan internal tournament (Genshin Impact, Pokemon TCG, MLBB & PUBGM) Successfully by attracting 700+ participants and strengthening community engagement from one of the event.
- Managed annual marketing budget of RM700K from The Pokémon Company, overseeing event management, digital marketing, and social media branding to maximize brand impact and engagement.
- Managed annual marketing budget of RM200K from Genshin Impact, overseeing event management, digital marketing, and social media branding and Influencer Marketing to maximize brand impact and engagement.
- Plan and execute marketing strategies and creative plans based on Gaming Creators
- Roll out research projection relevant industry experts, investors and target audiences.
Media Planner
Wavemaker Sdn Bhd
01.2021 - 03.2021
- Successfully secured OCBC as a new client in 2021 by developing and presenting a strategic brand plan that aligned with their business objectives.
- Developed and executed comprehensive media strategies for L’Oréal, ensuring alignment with brand objectives and target audience insights.
- Conducted in-depth market research and audience analysis to optimize media placements across TV, digital, social media, print, and OOH channels.
- Managed and allocated media budgets efficiently, maximizing ROI while maintaining cost-effective ad placements.
- Monitored and analyzed campaign performance, leveraging data analytics to optimize ongoing strategies and improve engagement.
- Prepared detailed performance reports and post-campaign analyses, providing strategic insights and recommendations for future campaigns.
Senior Business Exec
Webnatics Sdn Bhd
01.2019 - 12.2020
- Lead, coach, monitor and manage team to achieve performance results, quality control and timely delivery of projects
- Effectively plan, setup, implement and optimize all assigned Google and Facebook advertising campaigns to meet clients' objectives
- Analyse using tools inclusive but not limited to Google Analytics, Facebook Analytics and to prepare various reports for internal/external parties on the performance of the assigned Google and Facebook advertising campaigns as well as to help identify additional business opportunities
- Identify and monitor industry trends in order to stay relevant with Digital approach to develop and implement analytic and insights strategies in relations to Digital
- Responsible to actively contribute recommendations, ideas and suggestions to improve team's technical, analytical, reporting, soft skills performance and corrective action plans designed to address Digital Campaign problems and opportunities
Sales & Marketing Exec
Astro Radio Sdn Bhd
01.2016 - 12.2018
- To manage clients or media agency for media bookings
- To provide daily / weekly / monthly sales revenue report
- To arrange or schedule clients or agency media bookings
- To assist sales team in following up on media booking & materials
- Collaborating with other departments in ensuring the implemented campaigns are effective for every aspect of the business
- Provide relevant guidance, advice and to motivate team members and to assist superior to retain employees
- Support in identifying training needs and establishing training plans to improve technical competency in the department
Education
SPM -
SMK Sultan Abdul Samad
01.2012 - 12.2012
Advanced Diploma - LCCI
ALC College
01.2013 - 12.2013
Skills
Fast Learner
Adaptability
Microsoft
Ability to work under pressure
Decision-making
Team leadership
Lead generation
Customer service
Sales and marketing
Project management
Sales presentations
Business development and planning
Accomplishments
- Organizing Global IP Marketing Events in a public space as a Project Lead, from planning to execution. (eGG Network)
- Securing Sponsorships for In-house production project, Marketing Event in monetary terms. (eGG Network)
- Manage to increase Client ROAS in 2 weeks period after taking the account over. (WoFollow)
- Created Brand Plan for L'Oreal Marketing Team with Budget Allocations and Marketing Initiative and Campaign for year 2021. (Wavemaker)
- Successfully pitched and won OCBC account for Wavemaker. (Wavemaker)
Timeline
Business Development Manager
Partipost Sdn Bhd
11.2023 - Current
Brand Manager
Wofollow Sdn Bhd
05.2023 - 10.2023
Senior Influencer Marketing
eGG Network
04.2021 - 04.2023
Media Planner
Wavemaker Sdn Bhd
01.2021 - 03.2021
Senior Business Exec
Webnatics Sdn Bhd
01.2019 - 12.2020
Sales & Marketing Exec
Astro Radio Sdn Bhd
01.2016 - 12.2018
Advanced Diploma - LCCI
ALC College
01.2013 - 12.2013
SPM -
SMK Sultan Abdul Samad
01.2012 - 12.2012
Similar Profiles
GAUTHAMT VELAYUDAMGAUTHAMT VELAYUDAM
OPERATION EXECUTIVE at AGENSI SRI BINTANG SDN BHD, SB LOGISTICS SDN BHD, KAMI GLOBAL VENTURE SDN BHDOPERATION EXECUTIVE at AGENSI SRI BINTANG SDN BHD, SB LOGISTICS SDN BHD, KAMI GLOBAL VENTURE SDN BHD
Aileen Sue Ping LeeAileen Sue Ping Lee
Regional Service Manager at SIEMENS MALAYSIA SDN BHD/SIEMENS ENERGY SDN BHDRegional Service Manager at SIEMENS MALAYSIA SDN BHD/SIEMENS ENERGY SDN BHD
Tan Jeng BangTan Jeng Bang
Auditor (Full-Time) at Global Professional Solutions Sdn Bhd (Zhonghui Anda (KL) Sdn Bhd)Auditor (Full-Time) at Global Professional Solutions Sdn Bhd (Zhonghui Anda (KL) Sdn Bhd)