ANDREW ANTHONY
Sales,Expansion And Growth Director
Shah Alam
Summary
Pivotal Senior Level Executive offering over 20 years of experience in implementing successful sales strategies and motivating highly galvanized teams to produce significant bottom-line results. Distinguished background in recruiting and developing "A Players" to drive revenue across multiple sales organizations. Adept at designing and executing effective sales strategies to optimize market opportunities. Exemplary communicator with the passion and drive needed to cultivate and foster professional and profitable relationships while maintaining trust.
Overview
17
17
years of professional experience
7
7
years of post-secondary education
5
5
Languages
Work History
Co-Founder
Day Pass Asia
12.2022 - Current
- Developed key operational initiatives to drive and maintain substantial business growth.
- Established foundational processes for business operations.
- Identified business development challenges and customer concerns for proactive resolution.
- Spearheaded fundraising efforts, securing significant investments to support company initiatives.
- Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
- Managed financial, operational and human resources to optimize business performance.
- Provided strategic direction for product development, resulting in high-quality offerings that resonated with customers'' needs and preferences.
- Drove company expansion into new markets, increasing overall brand visibility and recognition.
- Navigated complex legal requirements to ensure compliance with industry regulations while minimizing risk exposure for the business.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Launch a great lifestyle service Application to Asia Market
Managing Director
Par Fitness
Kuala Lumpur, 14
10.2019 - 01.2023
- Directed large-scale projects from inception to completion on time/budget with strict adherence to quality standards.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Oversaw complex negotiations with suppliers/vendors for favorable contract terms that led to cost savings.
- Launched local brand of fitness and wellness in Malaysia to offer best in class service for everyone.
- 4 new gym growth during Covid19 and successfully negotiated lease with landlord
- Sold the business by merging with 2 other local brand and exit with bigger ambition.
Vice President - Group Business Support
Anytime Fitness Asia Group
02.2019 - 08.2019
- Developed effective business strategies to capitalize on emerging market trends.
- Ensured regulatory compliance at all times by implementing robust internal controls systems coupled with proactive monitoring mechanisms.
- Communicated business performance, forecasts and strategies to investors and shareholders.
- Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
- Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
- Created succession plans to provide continuity of operations during leadership transitions.
- Streamlined operations to maximize business efficiency and profits.
Head of Operations
Anytime Fitness Asia Group
02.2017 - 07.2019
- Oversaw growth management, ensuring timely delivery of expansion from lease negotiation and business opening to customers.
- Trained and guided Asia team members to maintain high productivity and performance metrics.
- Implemented risk assessment procedures to minimize potential disruptions across all areas of operation.
- Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.
- Cultivated and strengthened lasting franchisee relationships using strong issue resolution and dynamic communication skills.
Regional Sales and Retention Manager
Landmark Group LLC Middle East
1 2015 - Current
- Formulated and executed sales strategies to drive sales of health, fitness and retail products throughout Bahrain, Kuwait, and Qatar for this firm with over US$2 mil yearly revenue
- Called on corporate company comprised of multinational and local government sectors to expand the brand impact across the region
- Oversaw all aspects of field sales, inside sales, sales training, meetings, and conventions
- Led a team of 9 General Managers, monitoring Key Performance Indicators (KPIs), recruiting and training staff, and managing team performance to achieve sales and business objectives
- Increased FY 2015/2016 sales by 9% (Over 1/2 Million USD)
- Administer all area of KPI set by company
- Designed all sales compensation programs to drive sales of key products
- Analyzed data and competitive intelligence to determine and execute new go-to-market approach
- Implemented new sales strategy to recapture lost clients and grow sales of core customers
- Redefined sales profile and implemented new sales training program, positively impacting performance
- Manage existing and building new Key Account as required.
Senior General Manager
Sportahlon (M) Sdn Bhd/ Singapore Pte Ltd
01.2009 - 01.2015
- Designed and implemented sales, brand standards, operations plans, and growth strategies to increase customer satisfaction which ultimately delivers bottom line revenue
- Collaborated with all product and sales divisions to build winning business programs, generating increased revenue
- Built and established effective sales teams to drive procedure development at the professional level to enhance relationships and drive sales
- Upgraded the sales team and implemented a new culture of winning
- Manage Brand Standards to delivery optimum brand impact
- Secondary revenue through Media Sales/In House Adverts
- Increased YOY on customer base by 9.2% in sales (2011)
- 119% achieved on Sales Target for year 2012
- 44.3% on Ebitda Margin year 2012
- Business Development
- Developed 3 General Manager for Future
- (2 in Malaysia and 1 In Singapore).
Sales Manager
Fitness First Singapore Pte Ltd
01.2007 - 01.2009
- Reporting directly to the National Sales Manager, established and built the initial sales team to prepare the Pre Sales and Under Performing branch
- Recruited and developed a team of top performers
- Delivered YOY sales growth of by 5%
- Ranked #1 position for Country of the Year in 2008
- Spearheaded strategies to generate growth through execution of best practice development initiatives
- Facilitated marketing teams in driving volume to generate outsource leads
- Proactive approach towards corporate client by building relationship which leads ultimately towards business venture
- Launch Sales First (CRM tool)
- Train the Trainer facilitator.
Education
Bachelor in Business Admin Major in Management -
Infrastructure University KL
06.2017 - 05.2020
Diploma In Business - undefined
Brampton International University
01.2011 - 05.2013
General Manager Scholar Program - EXECUTIVE COURSE - undefined
Sportahtlon (M) Sdn Bhd
01.2009 - 04.2010
Coaching for Performance - undefined
JMC Coach Mastery Sdn Bhd
01.2014 - 04.2014
Skills
Succession Planning
Salesforce Optimization
Multichannel Marketing
Sales Execution
Team Leadership
Strategic Planning
Business Development
Territory Mapping
Account Alignment
Compensation Planning
Global Markets
Executive Challenge Year long Program
Customer Relationship Management
Organizational Skills
Corrective Action Planning
Financial Management
Recruitment
Coaching for Performance
Change Management
Market/Strategy Development
Key Account Management
B2B
B2C
O2O
Accomplishments
- 9.2% Sales Improvement
- Revenue Growth by 17.5%
- 12/12 month Sales Target achieved
- 119% Sales Achieved
- 44.3% On Ebitda Margin
- Media Sales Jumped 95% YoY
- 2nd Best Branch in Overall Business Growth in Asia
- 8% YoY Sales Growth
- 148% positive revenue growth
- 11.2% Sales Growth
- Net gain of 9% on revenue against budget
- Business Turnaround within the year from 11% Ebitda to 22% Ebitda YoY
- Opening of New Retail shops within set budget and timeline.
- Recruited 16 new sales and operation team members
Timeline
Co-Founder
Day Pass Asia
12.2022 - Current
Managing Director
Par Fitness
10.2019 - 01.2023
Vice President - Group Business Support
Anytime Fitness Asia Group
02.2019 - 08.2019
Bachelor in Business Admin Major in Management -
Infrastructure University KL
06.2017 - 05.2020
Head of Operations
Anytime Fitness Asia Group
02.2017 - 07.2019
Coaching for Performance - undefined
JMC Coach Mastery Sdn Bhd
01.2014 - 04.2014
Diploma In Business - undefined
Brampton International University
01.2011 - 05.2013
Senior General Manager
Sportahlon (M) Sdn Bhd/ Singapore Pte Ltd
01.2009 - 01.2015
General Manager Scholar Program - EXECUTIVE COURSE - undefined
Sportahtlon (M) Sdn Bhd
01.2009 - 04.2010
Sales Manager
Fitness First Singapore Pte Ltd
01.2007 - 01.2009
Regional Sales and Retention Manager
Landmark Group LLC Middle East
1 2015 - Current