ANDREA LOBO
Semenyih, Selangor
Summary
Over 7 years of experience leading strategic digital campaigns, managing cross-platform social media engagement, and building strong client relationships. Proven ability to drive brand growth through targeted initiatives, efficient project management, and team collaboration. Skilled in orchestrating end-to-end campaign execution with a focus on delivering measurable results and optimizing customer experience.
Overview
9
9
years of professional experience
7
7
years of post-secondary education
2
2
Languages
Work History
COMMUNITY MANAGER
DESIGNORY
09.2024 - 03.2025
- Managed social media channels effectively for improved brand visibility and increased audience interaction.
- Collaborated with cross-functional teams, optimizing marketing initiatives that supported community growth.
- Addressed and resolved tenant complaints and inquiries, maintaining high satisfaction.
- Planned and executed promotional activities to drive community engagement and increase occupancy numbers.
- Monitored online conversations surrounding the brand to address any negative sentiment or misinformation proactively.
- Identify and flag potential issues, trends, or opportunities in real-time.
- Create and deliver quarterly performance reports for client and provide insights and recommendations based on performance trends.
DIGITAL ADVERTISING MANAGER
DUO STUDIO
01.2019 - 01.2024
- Lead and oversee multiple projects from inception to completion, ensuring timely delivery and adherence to budgets.
- Develop project plans, set objectives, and manage resources effectively.
- Create compelling and engaging copy for various channels, including websites, social media, and email campaigns.
- Act as the primary point of contact for clients and managing communications/expectations.
- Prepare and present monthly reports for client based on tracking and progress.
- Staying updated on industry trends and emerging technologies to innovate and improve campaign effectiveness.
DIGITAL ADVERTISING EXECUTIVE
PUBLICIS
01.2017 - 01.2018
- Coordinate logistics, manage invitations, and handle post-event follow-up with vendors to ensure smooth process from start to end.
- Develop and implement strategies to build and grow online and offline communities.
- Track and analyze community engagement metrics and feedback to gauge effectiveness and identify areas for improvement.
- Work closely with cross-functional teams, including marketing, customer service, and product development, to ensure community needs are addressed.
- Organize and manage community events, webinars, and meetups to promote engagement and network building.
ADMINISTRATIVE EXECUTIVE
DEXTER MARKETING SDN BHD
01.2016 - 01.2017
- Provide administrative support to executives and team members, including scheduling meetings, managing calendars, and coordinating travel arrangements.
- Serve as the first point of contact for internal and external communications.
- Handle confidential information with discretion and adhere to data protection policies.
- Assist with budgeting and financial tracking, including processing invoices, expense reports, and purchase orders.
- Support project management activities by tracking progress, coordinating tasks, and ensuring deadlines are met.
EDITOR
PROPSOCIAL
01.2015
- Write, edit, and proofread property listings, articles, and promotional materials for accuracy and clarity.
- Update and maintain property listings on websites and platforms.
- Conduct research on market trends, property values, and competitor activities.
- Review and ensure the accuracy of all property-related content before publication.
- Monitor and analyze the performance of property content, including website traffic and engagement metrics.
Education
Diploma - Mass Communication
Segi College
01.2010 - 01.2013
SPM -
SMK Jalan Bukit
01.2005 - 01.2009
Skills
- Digital communication
- Project oversight
- Proficient in Microsoft Office
- Effective time management
- Effective team engagement
- Proofreading expertise
- Keen eye for detail
Timeline
COMMUNITY MANAGER
DESIGNORY
09.2024 - 03.2025
DIGITAL ADVERTISING MANAGER
DUO STUDIO
01.2019 - 01.2024
DIGITAL ADVERTISING EXECUTIVE
PUBLICIS
01.2017 - 01.2018
ADMINISTRATIVE EXECUTIVE
DEXTER MARKETING SDN BHD
01.2016 - 01.2017
EDITOR
PROPSOCIAL
01.2015
Diploma - Mass Communication
Segi College
01.2010 - 01.2013
SPM -
SMK Jalan Bukit
01.2005 - 01.2009
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