AMY NG
Ipoh
Summary
INNOVATIVE DIGITAL MARKETER
Highly-motivated employee with desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
13
13
years of professional experience
Work History
Entrepreneurship & Contract Roles
Various Agencies
2021.04 - 2023.03
- Programmatic trading on DV360 - Dentsu Malaysia.
- CRM setup (Freshworks & Mailchimp) - Admiral Digital.
- Performance Marketing & media buying automation setup - Invictus Blue.
- WP E-Commerce shop setup (vertical: PPE).
- Programming (JS: React, Vanilla), Git, server hosting on Heroku, Digital Ocean, backend MongoDB with Express. Serverless with Netlify.
Regional Product Lead
ADA
2019.03 - 2020.07
- 5 of the 9 ADA markets (MY, TH, ID, PH, SG).
- Stakeholders: Vendors, end users (regional internal resources), management, finance, legal.
- Product-market fit (due diligence): Fielding vendors, surveying business units in ADA markets once products have been shortlisted, contract negotiations, testing products that fit business/operational criteria for product adoption, enhancement, and possibility of in-housing.
- Work with Legal and Finance teams to understand limitations and adherence to internal policies.
- Product management (WIP meetings, go-to-market plans, facilitating product testing pre-onboarding, user surveys, create CX on SharePoint to ease collaboration, increase user-engagement, etc.).
- Collaborate with regional teams to present use cases of onboarded products to increase uptake from other users.
- Holding Company: Axiata Group Berhad
Growth Lead
ADA
2018.03 - 2019.02
- ID & MY markets
- Account management (WIP meetings, facilitating partnership campaigns, etc.).
- Keeping abreast with the innovative technologies, networking and identifying market demands.
- Verticals: FinTech, MVNO, Telco.
- Work with the Data Science for audience-building.
- Bottom-of-the-marketing-funnel knowledge.
- Perform market & product research pre-client onboarding.
- Produce digital acquisition strategies for clients, which include: Identifying acquisition channels/audience, User journey mapping/funnel building through analytics tools, Activating affiliate marketing, On-ground marketing, Tag management, Performing a/b tests, Media planning, monitoring, buying, reporting, optimization
- Holding Company: Axiata Group Berhad
Head of Advertising & Acquisition
Zanroo Limited
2017.07 - 2017.10
- Work with Product and Sales team to highlight and enhance product USP.
- Manage SEO, WP site.
- Plan, write and publish content on the company website.
Associate Director, Digital
Mindshare Malaysia
2016.08 - 2017.06
- Head digital media planning and performance marketing strategy for client, Digi Malaysia (Telenor Group). 13 headcounts total; 4-5 headcount on Digital
- Develop media strategies, review media performance.
- Plan and coordinate new projects (alphas, betas mostly with Google & Facebook) among stakeholders.
- Manage relationships with various media owners on behalf of Mindshare and Digi.
- Hand-holding creative agency for new creative ad formats (e.g. google lightbox activation).
- Holding company: WPP plc
Head of Social
Reprise Digital
2014.11 - 2016.07
- Identifying leads/involved in pitches for new clients.
- Managed +50 accounts (verticals: FMCG, Telco, Travel, Education, Entertainment, etc), with 5 headcounts.
- Performance marketing consultant/account management.
- Plan and manage new project (alpha, beta projects mostly with Facebook) implementation for clients.
- Provide product updates to clients.
- Plan and execute performance campaigns.
- Holding company: IPG Mediabrands Malaysia
Digital Campaign Manager
Komli Media (Adparlor)
, Malaysia
2013.08 - 2014.10
- Client consultation (pre-campaign)
- Build campaign proposals - budget, run rates, target audience, run period, etc.
- Campaign management & optimization (during/post campaign): Report campaign insights and recommendations.
- Product updates: Circulate product updates to clients.
- Data archiving: Collect and compile campaign data for benchmarking purposes.
Social Media Research Analyst
Brandtology Malaysia
, Malaysia
2012.04 - 2013.08
- Analyse and QC reports.
- Source keywords (SEO) for data mining purposes.
- Identify key issues pertaining to clients' online marketing/promotional strategies and recommend response mechanisms.
- Alert clients on impending crisis and suggest countermeasures.
- Clients: B2G: Government of Singapore, Pemandu. B2B: Luis Vuitton Moet Hennessy Wine & Spirits (LVMH W&S), Canon, Citibank, Fonterra, MRT Corp, Maybank, etc.
- Holding company: i-Sentia
Communications Executive
UltraWorks Sdn. Bhd.
, Malaysia
2010.09 - 2012.03
- Manage brand events/PR.
- Project management and Editorial (story-planning, resource planning and coordination, source interviewees, photography, writing etc.) with the occasional events and PR.
Education
Bachelor of Mass Communications -
LimkokWing University of Creative Technology
Skills
- Management Skills
- Creativity
- Digital Marketing
- Negotiation
- Project Management
- Data Visualization
- Machine Learning
- Entrepreneurship
- Programmatic trading
Languages
- Malay
- Chinese (basic)
- English
- Malay
- Chinese (basic)
Skills Summary
95, 81, 39
Languages
English
Proficient
C2
Malay
Upper Intermediate
B2
Chinese (Mandarin)
Elementary
A2
Japanese
Elementary
A2
Timeline
Entrepreneurship & Contract Roles
Various Agencies
2021.04 - 2023.03
Regional Product Lead
ADA
2019.03 - 2020.07
Growth Lead
ADA
2018.03 - 2019.02
Head of Advertising & Acquisition
Zanroo Limited
2017.07 - 2017.10
Associate Director, Digital
Mindshare Malaysia
2016.08 - 2017.06
Head of Social
Reprise Digital
2014.11 - 2016.07
Digital Campaign Manager
Komli Media (Adparlor)
2013.08 - 2014.10
Social Media Research Analyst
Brandtology Malaysia
2012.04 - 2013.08
Communications Executive
UltraWorks Sdn. Bhd.
2010.09 - 2012.03
Bachelor of Mass Communications -
LimkokWing University of Creative Technology