Mohd Amirul Syafiq B. Mazlan
Summary
Results-oriented Marketing Planner and Business Development Specialist with expertise in digital marketing, market analysis, lead generation, and campaign optimization. Experienced in developing data-driven marketing strategies and strategic partnerships that increase brand visibility and revenue growth. Successfully generated RM1M+ in sales transactions by connecting buyers and sellers through targeted marketing initiatives and strong client relationship management.
Overview
12
12
years of professional experience
Work History
Marketing Planner
Chai & Chai Trading Sdn Bhd
Kuala Lumpur, Malaysia
07.2023 - Current
- Developed and executed data-driven marketing strategies to increase brand awareness, customer engagement, and lead generation.
- Planned and managed integrated marketing campaigns across social media, online marketplaces, and digital platforms.
- Conducted market research and competitor analysis to identify trends, customer needs, and new business opportunities.
- Created and optimized digital content, promotional materials, and advertising campaigns to improve reach and conversion rates.
- Implemented lead generation strategies that connected sellers with buyers, generating over RM1,000,000 in sales transactions.
- Monitored and analyzed marketing performance metrics (KPIs) such as engagement, traffic, and conversions to improve campaign effectiveness.
- Collaborated with sales and operations teams to align marketing initiatives with revenue growth and customer acquisition goals.
- Strengthened brand positioning and online presence, achieving a 400% increase in digital visibility through strategic marketing initiatives.
- Utilized content marketing, social media management, and digital advertising to support product promotion and customer acquisition.
Business Development Executive
J&T Express HQ
Kuala Lumpur, Malaysia
01.2021 - 01.2023
- Identified and developed new business opportunities through market research, lead generation, and strategic outreach to potential clients.
- Managed the full business development cycle, including prospecting, pitching services, negotiating contracts, and closing deals.
- Built and maintained strong client relationships with high-volume e-commerce and commercial partners.
- Negotiated pricing strategies and service agreements to improve profitability and maintain competitive market positioning.
- Secured and managed high-volume shipping clients averaging over 300 parcels per day, contributing to regional revenue growth.
- Conducted market and competitor analysis to identify expansion opportunities and improve sales strategy.
- Collaborated with operations and logistics teams to ensure smooth service delivery and high customer satisfaction.
- Monitored sales performance, client activity, and business KPIs to support strategic decision-making and revenue optimization.
- Prepared business proposals, presentations, and client reports to support partnership development and long-term account growth.
Marketing & Graphics
Castling Business Consultancy
Kuala Lumpur
09.2020 - 12.2020
- Designed and developed marketing collateral including promotional templates, business handbooks, brochures, and visual branding materials.
- Managed social media marketing activities, including content planning, post creation, and audience engagement across digital platforms.
- Created visual assets and graphic designs to support marketing campaigns, brand communication, and client presentations.
- Coordinated with printing vendors and external suppliers to produce high-quality marketing materials and ensure brand consistency.
- Assisted in developing digital marketing content to support business promotion and customer outreach.
- Applied branding and visual communication principles to strengthen company image and marketing effectiveness.
- Collaborated with internal stakeholders to align design, marketing strategy, and campaign objectives.
- Utilized graphic design tools and creative software to produce professional marketing visuals and promotional materials.
Part-Time
Granny's Restaurant
Kuala Terengganu, Terengganu, Malaysia
05.2014 - 05.2018
- Developed and executed local marketing strategies to increase brand awareness and customer traffic.
- Managed social media marketing campaigns across Facebook and Google platforms to promote restaurant offerings and promotions.
- Designed marketing materials and promotional graphics including posters, advertisements, and digital visuals.
- Built and managed the company website, implementing basic SEO strategies that achieved #1 ranking on Google search results for 2 years.
- Created engaging digital content to improve customer engagement and online visibility.
- Analyzed campaign performance and optimized marketing activities to improve reach and conversion.
- Supported business growth through online promotion, brand communication, and customer engagement initiatives.
Education
Bachelor's Degree - Industrial Design
UniKL
Kuala Lumpur12-2019
Diploma - Mechanical Engineering
Politeknik Malaysia
Kelantan12-2013
Skills
- Digital Marketing Strategy
- Marketing Campaign Management
- Brand Development & Positioning
- Lead Generation
- Customer Engagement
- Marketing Analytics
- SEO (Search Engine Optimization)
Marketing & Digital Marketing
Business Development & Sales
- Business Development
- B2B Sales
- Client Acquisition
- Strategic Partnerships
- Contract Negotiation
- Sales Strategy
- Revenue Growth
- Graphic Design
Marketing & Design Tools
Additional Information
Core Skills
- Digital Marketing Strategy
- Lead Generation & Client Acquisition
- Business Development
- Market Research & Competitor Analysis
- Social Media Marketing
- Campaign Management
- Branding & Graphic Design
- SEO & Website Management
- Sales Negotiation & Partnerships
Timeline
Marketing Planner
Chai & Chai Trading Sdn Bhd
07.2023 - Current
Business Development Executive
J&T Express HQ
01.2021 - 01.2023
Marketing & Graphics
Castling Business Consultancy
09.2020 - 12.2020
Part-Time
Granny's Restaurant
05.2014 - 05.2018
Bachelor's Degree - Industrial Design
UniKL
Diploma - Mechanical Engineering
Politeknik Malaysia
Personal Information
- Title: Mechanical / Design Engineer
- Gender: Male
- Nationality: Malaysian
- Marital Status: Married
- Religion: Islam