Amira Saryati Misnu

• Self-motivated, with a strong sense of personal responsibility.
• Excellent communication skills, both verbal and written.
• Proven ability to learn quickly and adapt to new situations.
• Assisted with day-to-day operations, working efficiently and productively with all team members.
• Worked effectively in fast-paced environments.
• Maintained reporting systems and ensured timely submission of communication outputs
• Provided guidance to team members and coordinated cross-functional communications
• Produced and managed 25–35 press releases annually, ensuring consistent messaging and media visibility
• Led more than 6 media engagements, including televised interviews (TVS), strengthening corporate presence
• Managed media communications during a major power outage (such as Dec 2024), supporting crisis response and reputational protection
• Developed high-level communication materials including talking points, Q&A, speeches and advisories
• Ensured consistency of corporate messaging across media and digital platforms
• Monitored and managed approximately 24 reputational issues annually, including reporting to the Ministry of Utility
• Produced quarterly issues, sentiment and media tonality reports for Group Executive Committee
• Served as Crisis Communication team member, supporting organisational response readiness
• Appointed PIC for Corporate Communication (Business Continuity Management), ensuring compliance and crisis preparedness
• Provided real-time analysis and escalation of emerging risks, misinformation and public sentiment
• Delivered approximately 10% growth across social media platforms (Facebook, LinkedIn, TikTok) through strategic content and monitoring
• Contributed to the establishment of Carina Sarawak Energy Facebook page (customer-focused engagement platform)
• Analysed digital performance and trends to inform communication and engagement strategies
• Led media reporting and analysis, consolidating insights across media, PR and digital channels
• Presented quarterly dashboards and insights to senior leadership, supporting strategic decision-making
• Identified trends, risks and opportunities through sentiment and media analysis
• Managed ongoing engagement with media, government agencies and corporate stakeholders
• Played key role in 15+ events annually as Media PIC and Protocol Advisor
• Supported major flagship events including:SAREF 3.0 & 4.0 (1,500+ attendees, 800 international delegates)
• Led coordination for media engagements and acted as Reporting Analysis Lead for Media Team
• Served as Procurement PIC for Media Team, ensuring compliance, budget governance and documentation accuracy

• Managed media relations and press materials
• Contributed to Annual Reports and corporate publications
• Supported stakeholder engagement and organisational branding initiatives
• Led stakeholder and government engagement across major development projects
• Prepared high-level documentation including funding proposals and inter-agency communications
• Served as Team Lead, Balanced Scorecard Secretariat, coordinating KPI reporting
• Strengthened communication alignment across government, project and corporate stakeholders

• Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
• Increased brand awareness by implementing targeted marketing campaigns and social media strategies.
• Created engaging content for Pinterest, Facebook, and Instagram.
• Developed weekly social media schedules and tracked digital footprint.
• Boosted sales performance by assisting in the creation of persuasive marketing materials such as brochures and product sheets.

Supported events and assisted with Annual Report publication.

• I worked at this start up company as the public relations officer focusing on events and consumer product campaign. I also assisted in the music division and publicity campaigns for the talent show.
• Monitored industry trends and news coverage proactively to identify opportunities for client positioning or thought leadership placement.
• Developed relationships with reporters/editors resulting in positive coverage promoting company.
• Provided excellent client service with regular communication updates and prompt responses to inquiries.