Amir Mirza
HEAD OF DIGITAL & MARKETING
Petaling Jaya,Selangor
Summary
I'm a hands-on digital leader with over 8 years of experience in video production , digital marketing , and leading creative teams. I've worked with AI-driven tools to improve how content is planned, produced, and delivered, making it faster, smarter, and more impactful. I combine strong visual storytelling with data-driven strategy to create content that connects and performs. Whether it's launching a viral campaign or leading a full digital roadmap, I bring clear direction, fresh ideas, and a strong focus on results.
Overview
9
9
years of professional experience
Work History
Head of Digital Broadcast
Media Prima Audio
Bangsar, Selangor
01.2024 - Current
- Led AI-powered video content , from ideation to execution using generative tools and automation
- Executed high-impact digital marketing and trend-driven campaigns , including #MacklemoreInMalaysia, #UndiKJ, and #BekpesHotVSJDT
- Managed a 24-person team across video production and social media in three languages
- Used data and analytics to refine content strategy and grow engagement across platforms
- Led website optimization projects , improving SEO rankings and user experience
- Oversaw digital strategy for five radio brands in Malay, English, and Chinese markets
- Directed content calendars and publishing across TikTok, Instagram, YouTube, Facebook, and X
- Worked with sales and marketing teams to align digital output with monetization goals
- Built performance dashboards for content tracking and reporting
- Streamlined workflows to increase content output without expanding headcount
- Researched and adopted new tools and trends to keep the team ahead in a fast-moving digital landscape
Team Lead for Digital
Media Prima Audio
Petaling Jaya, Selangor
12.2021 - 01.2024
- Led a digital team in content planning, production, and publishing
- Oversaw tools like Adobe Suite, CapCut, OBS, and Trello to streamline workflows
- Directed shooting styles and editing techniques for multi-platform content
- Trained the team on software, visual storytelling, and social media trends
- Leveraged data analytics to optimize content strategy and boost engagement
Digital Producer
Media Prima Audio
Petaling Jaya, Selangor
10.2020 - 12.2021
- Produced original video content tailored for social and digital platforms
- Created and managed hit shows like Jamming Hot , Vertika , Brocuba , Lawan Karok , and Jangan Gelak
- Led production from concept to final edit, ensuring relevance and quality
- Maintained strong viewership during MCO through adaptive content strategies
- Collaborated with talent, editors, and social teams to align with audience demand
- Focused on storytelling, visual style, and platform-specific formats
Digital Content Producer
Thelaki
Petaling Jaya, Selangor
10.2018 - 10.2020
- Created original content aimed at engaging Malaysia's male and youth audiences
- Handled end-to-end production, from shooting to final edit
- Developed visual style and content strategy to build brand identity
TV Program Director
Hot FM
Petaling Jaya, Selangor
03.2018 - 10.2018
- Directed and produced over 20 weekly episodes aired on TV3 and NTV7
- Developed a hybrid format featuring radio announcers as TV hosts
- Managed technical workflows including ingest, file transfers, and QC for broadcast delivery
- Coordinated studio shoots, talent schedules, and production crews
Digital Content Videographer
Media Prima Audio
Petaling Jaya
03.2017 - 03.2018
- Shot and edited digital content for Hot FM and Kool FM's social media platforms
- Handled full video pipeline from filming to post-production
- Ensured brand consistency, quality, and platform-fit for all content
- Supported day-to-day content needs for radio-led campaigns
System Programmer
Global Business Partner
Ampang, Kuala Lumpur
02.2016 - 03.2017
- Developed internal systems and tools using C++ and Java
- Designed and improved user interfaces with a focus on usability and functionality
- Collaborated with stakeholders to translate requirements into working software
- Supported testing, debugging, and UI enhancements for smoother user experience
Education
Diploma - Computer Science
Universiti Poly-Tech Mara, KL (UPTM)
Kuala Lumpur2016
Sijil Pelajaran Malaysia -
SMK Dato Dol Said
Melaka2012
Skills
Team Leadership
Project Management
Video Production & Editing
Video Production & Editing
Social Media Management
AI and Machine Learning Utilization
Creative Thinking
Organizational Skills
Data Analytics
Advertising
Audio & Video Broadcasting
Digital Strategy
Data Analytics
Advertising
Audio & Video Broadcasting
Digital Strategy
Accomplishments
- Achieved 3.2 billion total views across Media Prima Audio platforms (2025)
- Grew Hot FM's TikTok to 2M followers , surpassing competitors (2025)
- Built modern shooting and podcast studio with high-end equipment (2024)
- Upgraded radio studio with PTZ automation to reduce manpower and boost efficiency (2024)
- Launched Malaysia's first AI Radio DJ – Aina Sabrina , recognised by the Malaysia Book of Records (2024)
Timeline
Head of Digital Broadcast
Media Prima Audio
01.2024 - Current
Team Lead for Digital
Media Prima Audio
12.2021 - 01.2024
Digital Producer
Media Prima Audio
10.2020 - 12.2021
Digital Content Producer
Thelaki
10.2018 - 10.2020
TV Program Director
Hot FM
03.2018 - 10.2018
Digital Content Videographer
Media Prima Audio
03.2017 - 03.2018
System Programmer
Global Business Partner
02.2016 - 03.2017
Diploma - Computer Science
Universiti Poly-Tech Mara, KL (UPTM)
Sijil Pelajaran Malaysia -
SMK Dato Dol Said