AMIR ASYRAF MUSTAFA KAMAL
Kuala Lumpur
Summary
Results-driven Area Manager (Sales & Ops) with 9 years of experience in food and beverage, retail, and facility management industries. Proven expertise in optimizing processes, reducing costs, and leading multi-site operations. Skilled in staff development, strategic planning, and ensuring compliance with HACCP and ISO 22000 standards. Recognized with the "Top Performer Award" for operational excellence and leadership.
Overview
9
9
years of professional experience
7
7
years of post-secondary education
2
2
Languages
Work History
Senior Area Manager
Costa Express Malaysia
10.2022 - 12.2024
- Managed 79 self-serve coffee machines, ensuring continuous operations and reduced downtime
- Conducted bi-monthly audits and implemented process improvements, resulting in increased revenue
- Coordinated new site installations, including site surveys and project management for 80+ units
- Controlled costs for service partners, including construction, installations, and maintenance
- Analyzed revenue data and downtime reports to identify underperforming locations, implementing targeted strategies to boost sales by 15% over six months
- Collaborated with stakeholders to introduce promotional campaigns and initiatives that increased customer engagement and product consumption
- Designed and delivered comprehensive training programs for site 'Champions' and 'Hosts,' focusing on operational excellence, customer service, and troubleshooting
- Developed training manuals and checklists to standardize procedures, enhancing team accountability and performance consistency
- Successfully led the uplift of 21 outdated counter-top machines, replacing them with upgraded units as part of Shell Malaysia's café transformation project
- Partnered with Shell's Operational Consultants to align branding, product offerings, and operational strategies with Shell Café's vision for enhanced customer experience
- Introduced a cost-control initiative with PCA Group Sdn Bhd, reducing project and installation expenses by 10% through effective vendor negotiations and process optimizations
- Achieved the 'Top Performer Award' in December 2023 for exceptional performance and leadership
Area Manager
Leong Hup Sdn Bhd (Baker's Cottage)
02.2020 - 09.2022
- Supervised operations across 7 outlets in the Klang Valley, managing a team of 42 staff members to achieve sales targets and maintain operational excellence
- Recruited, trained, and mentored new team members, ensuring all staff were proficient in SOPs, food safety protocols, and customer service best practices
- Conducted regular performance evaluations and provided constructive feedback to improve team productivity and morale
- Analyzed P&L reports to identify cost-saving opportunities and implement corrective actions, leading to a 12% reduction in operating costs
- Ensured smooth payroll processing, accurate stock requisitions, and efficient resource allocation to support daily operations
- Addressed and resolved customer complaints promptly, implementing long-term solutions to prevent recurrence and enhance satisfaction levels
- Successfully launched two new outlets within six months, achieving profitability targets within three months of operation
- Maintained a consistent 95% compliance rate during internal food safety audits
Restaurant Manager
Nando's Singapore Pte. Ltd.
02.2019 - 01.2020
- Managed daily restaurant operations and ensured compliance with food safety and hygiene standards
- Conducted monthly product quality audits and achieved a 10% improvement in customer satisfaction scores
- Led recruitment, training, and scheduling of staff to maintain a high-performing team
- Oversaw inventory management and supply ordering to optimize operational efficiency
- Track key performance indicators (KPIs), analyzing sales data, customer feedback, and operational performance to implement strategies for continuous improvement
- Create and manage staff schedules to ensure adequate coverage during peak hours, optimizing labor costs and maintaining operational efficiency
Operation Executive
Souper Food Pte. Ltd
10.2017 - 02.2019
- Planned and managed daily production schedules to meet customer orders from the service team, ensuring smooth and timely operations
- Monitored compliance with HACCP, GMP, and ISO 22000 standards to ensure food quality and safety
- Worked closely with Quality Assurance to ensure equipment and finished products consistently met regulatory standards and customer expectations
- Coordinated deliveries with the purchasing department to ensure all raw materials were received on time, maintaining uninterrupted production flow
- Maintained precise inventory control by labeling and organizing products for efficient distribution to various outlets, including PastaMania, ensuring proper storage temperatures (0C - 4C)
- Developed expertise in documentation processes, including faxing and scanning, for production tracking and compliance purposes
Purchasing Assistant Cum Receiving Officer
Le Meridien Hotel
06.2016 - 09.2017
- Managed the end-to-end procurement process for food and beverage departments, ensuring timely and cost-effective sourcing of quality materials
- Prepared and issued purchase orders, ensuring all levels of approval were obtained promptly to avoid delays in procurement
- Ensured all incoming goods complied with HACCP standards, verifying temperature, quality, and quantity of items upon delivery
- Organized and categorized materials (food, beverage, and common goods) for proper storage, ensuring cross-contamination prevention
Education
Bachelor of Science - Culinary Arts
University Technology MARA
Puncak Alam 05.2014 - 02.2016
Diploma - Culinary Arts and Management
University Technology MARA
11.2010 - 08.2014
Pre-Diploma - undefined
University Technology MARA
02.2010 - 08.2010
Sijil Pelajaran Malaysia - undefined
Sekolah Menengah Teknik Kajang
01.2008 - 01.2009
Skills
- Operations management
- Budgeting and cost control
- Customer relations management
- Food safety and HACCP standard
- Inventory and resource
- Team leadership and development
- Process improvement
- Strategic planning
- Vendor and supplier negotiation
- Problem-solving
- Decision-making
Accomplishments
- Successfully managed the conversion from 21 counter-top machines in East Malaysia to new Marlow 1.2 machines and achieving project milestones ahead of schedule.
- Received 'Top Performer Award' for exceptional leadership and operational excellence in 2023.
Personal Information
- Date of Birth: 05/03/92
- Nationality: Malaysian
- Driving License: B2, D
Additional Information
References
- Ebby Shah from Costa Express Malaysia
+6017 215 2265
- Hariz Azizi from Costa Express Malaysia
+6011 3231 7777
- John Low from Leong Hup Agrobusiness (Baker's Cottage)
+6016 332 3611
- Meible Cheaw Mei from The Ruma Hotel And Residence
+6012 315 9571
Timeline
Senior Area Manager
Costa Express Malaysia
10.2022 - 12.2024
Area Manager
Leong Hup Sdn Bhd (Baker's Cottage)
02.2020 - 09.2022
Restaurant Manager
Nando's Singapore Pte. Ltd.
02.2019 - 01.2020
Operation Executive
Souper Food Pte. Ltd
10.2017 - 02.2019
Purchasing Assistant Cum Receiving Officer
Le Meridien Hotel
06.2016 - 09.2017
Bachelor of Science - Culinary Arts
University Technology MARA
05.2014 - 02.2016
Diploma - Culinary Arts and Management
University Technology MARA
11.2010 - 08.2014
Pre-Diploma - undefined
University Technology MARA
02.2010 - 08.2010
Sijil Pelajaran Malaysia - undefined
Sekolah Menengah Teknik Kajang
01.2008 - 01.2009
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