Summary
Overview
Work History
Education
Skills
Publications
Accomplishments
References
Timeline
Generic
Amierah Amer

Amierah Amer

Team Leader, Food Footprint
Petaling Jaya

Summary

Passionate conservationist at WWF-Malaysia, committed to advancing responsible food consumption, sustainable seafood sourcing, and food waste reduction. Experienced in strategic planning, project leadership, behaviour science, and creating impactful partnerships to inspire lasting change.

Overview

10
10
years of professional experience

Work History

Team Leader, Food Footprint

WWF-Malaysia
07.2024 - Current
  • Lead initiatives promoting responsible food consumption for consumers and businesses, focusing on sustainable diets (including seafood), responsible sourcing (especially sustainable seafood), and food waste management.
  • Develop strategies for these initiatives using behavioral change approaches and collaborative partnerships at local, regional, and international levels to achieve data-driven, market- and community-focused goals for responsible food sourcing and consumption in Malaysia.
  • Lead in supporting market-based activities to the sustainable fisheries and responsible aquaculture teams
  • Enhance Food Footprint team's productivity by implementing efficient work processes and regularly reviewing progress and outputs

Senior Officer, Sustainable Consumption

WWF-Malaysia
04.2021 - 06.2024
  • Led engagements and established relationships with hotels, government agencies, universities, community associations and relevant NGOs to collaborate and/or support responsible seafood sourcing and food waste management projects and campaigns
  • Implemented innovative approaches and improvements that enhanced productivity and impact delivery of above projects and campaigns such as behaviour science and design thinking
  • Initiated development of sustainable diets work by conducting a consumer survey and background research
  • Provided support in market-based activities to the sustainable fisheries and responsible aquaculture teams

Senior Sustainable Seafood Officer

WWF-Malaysia
09.2018 - 03.2021
  • Established effective relationships with local and regional key stakeholders such as hotels, seafood suppliers (certified and non) and seafood producers (aquaculture) for increased awareness on sustainable seafood and collaboration opportunities.
  • Developed responsible seafood sourcing detailed analysis to assist hotel partners in identifying their seafood sustainability status and providing recommendations in improving seafood procurement practices
  • Provided other related market-based activities to the sustainable fisheries and responsible aquaculture teams
  • Initiated food waste management work to support hotel engagement work for responsible seafood sourcing

Sustainable Seafood Officer

WWF-Malaysia
04.2015 - 08.2018
  • Organised multiple activities and events targeting consumers and food businesses to build awareness on sustainable seafood e.g. through the Sustainable Seafood Festival
  • Coordinated anti-shark fin campaign activities across Klang Valley, Penang, Kota Kinabalu targeting consumers and food businesses
  • Enhanced event planning, management and assessment to be more organised and captured ways of improvement efficiently
  • Developed skills in innovative project approaches including behavioural change and design thinking

Education

International Masters - Small And Medium Enterprise (SME)

University of Malaya
Kuala Lumpur, Malaysia
04.2001 -

Bachelor of Human Sciences (B. HSc.) - Communication

International Islamic University Malaysia
Kuala Lumpur, Malaysia
04.2001 -

Skills

    Professionalism

    Adaptability

    Reliability

    Problem-solving aptitude

    SMART goals

    Stakeholder Management

Publications

Borneo Journal of Marine Science and Aquaculture 23 December 2020  

Article: Chor, W. K., Andin, V. C., Gopalakrishnan, C. D., Amer, A., Mohamed, S., Matsumoto, H., &  Lim, L. S. (2020). A comparative analysis of the effect of low-cost fish and commercially  compounded feed on growth performance and organoleptic quality of hybrid grouper (Epinephelus fuscoguttatus × Epinephelus lanceolatus) in cage farming in Kuala Penyu, Sabah, and nutritional  costs. Borneo Journal of Marine Science and Aquaculture (BJoMSA), 4(1), 52–56.  https://doi.org/10.51200/bjomsa.v4i1.2049

Accomplishments

    2024 Planetary Health Summit and 6th Annual Meeting

    5 April 2024

    Speaker

    WWF Sustainable Diets ACAI (Area of Collective Action and Innovation) Strategy Group

    January 2021 - Current

    Malaysia representative member

    WWF APAC Fisheries Working Group

    January 2021 - Current

    Domestic Markets sub-working group member

    WWF x TRAFFIC 'Shark:Restoring the Balance' Working Group

    July 2020 - June 2022: Malaysia representative member

    July 2022 - August 2023: Shark Fin Consumption Sub-Working Group, Asia Lead

    Sustainable Seafood Festival

    April - June 2017

    Festival Lead

    'My Fin My Life' Campaign

    January - December 2016

    Co-Campaign Lead

References

Mr. Victor Charlie Andin
Marine Footprint Manager, WWF-Malaysia
1, Jalan PJS 5/28 A, Pusat Dagangan Petaling Jaya Selatan,  
46150 Petaling Jaya, Selangor, Malaysia

vcharlie@wwf.org.my


Mrs. Chitra Devi Gopalakrishnan
Marine Programme Leader, WWF-Malaysia
1, Jalan PJS 5/28 A, Pusat Dagangan Petaling Jaya Selatan,  
46150 Petaling Jaya, Selangor, Malaysia
cdevi@wwf.org.my

Timeline

Team Leader, Food Footprint

WWF-Malaysia
07.2024 - Current

Senior Officer, Sustainable Consumption

WWF-Malaysia
04.2021 - 06.2024

Senior Sustainable Seafood Officer

WWF-Malaysia
09.2018 - 03.2021

Sustainable Seafood Officer

WWF-Malaysia
04.2015 - 08.2018

International Masters - Small And Medium Enterprise (SME)

University of Malaya
04.2001 -

Bachelor of Human Sciences (B. HSc.) - Communication

International Islamic University Malaysia
04.2001 -

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Amierah AmerTeam Leader, Food Footprint