ALWINA ALWI TAN

As part of the pioneer team at Jetour Malaysia, I play a key role in establishing the brand’s foundation and presence in the Malaysian market. My responsibilities cover the full spectrum of branding, marketing, and communications, including:

• Developing and implementing branding strategies, marketing materials, and collaterals aligned with Jetour’s global brand direction.
• Leading the planning and execution of product launches, auto shows, and roadshows to enhance brand awareness and customer engagement.
• Managing dealer marketing activities, ensuring brand consistency and effective execution across the nationwide dealer network.
• Planning and executing ATL and BTL campaigns to strengthen Jetour’s brand positioning and market reach.
• Identifying and pursuing strategic sponsorships and collaborations to create mass impact and elevate brand visibility.
• Collaborating closely with Jetour Headquarters and local stakeholders to drive cohesive marketing communications and business growth.
• Accomplished multiple tasks within established timeframes.
• Successfully launched two Jetour models in Malaysia and represented the brand at the prestigious Malaysia Autoshow to strengthen market presence and brand awareness

• Develop, implement, and execute marketing plans, communication collaterals, sponsorships, and brand-related activities for EON and its subsidiaries (Proton, smart, Mitsubishi, Volkswagen, Audi, Daihatsu and Isuzu, and AVIS).
• Act as the communication gatekeeper and brand custodian for EON Berhad, ensuring consistent and impactful brand messaging.
• Manage and assist in press releases and PR activities, contributing to the company's positive reputation and media presence.
• Oversee the creation of compelling content for various communication channels, including press releases, website content, annual reports, and social media posts.
• Plan, implement, and execute media buys for digital marketing and other advertising channels, optimizing reach and impact.
• Lead marketing initiatives across diverse channels, including digital platforms, social media, SEM, lead generation, content marketing, email campaigns, and events.
• Generate proposals, presentation slides, and post-mortem reports, ensuring clear communication of key insights and recommendations.
• Develop marketing collaterals such as newsletters, social media content, videos, POSM materials, and other communication assets.
• Collaborate closely with stakeholders for effective communication and obtain necessary approvals for marketing initiatives.
• Conceptualize, develop, and execute dynamic events both offline and on-ground, coordinating with operating companies and partners.
• Ensure adherence to financial and operational procedures, including procurement, invoicing, vendor management, and budget allocation.
• Plan, develop, and manage annual marketing budgets to facilitate informed decision-making and resource allocation.

• Coordinate stock procurement, logistics, and sales administration.
• Monitor and report sales performance to the group.
• Implement sales strategies to optimize efficiency, economy, and profitability, focusing on achieving a high Sales Satisfaction Index.
• Develop and execute customer acquisition programs using various channels and databases.
• Participate actively in marketing events like roadshows and product launches to attract new customers and foster loyalty.
• Handle customer inquiries and complaints to maintain positive customer relationships.
• Develop marketing and communication strategies aligned with Volkswagen and Audi Corporate Identity.
• Design and manage social media presence for brand recognition and reputation improvement.
• Ensure achievement of marketing and sales targets, including budget monitoring and claims processing.
• Create communication materials such as press releases, speeches, and event promotions.
• Facilitate internal control coordination, including implementing company-wide improvement initiatives through HMS principles.
• Develop training materials and support documentation for HMS activities.
• Coordinate with external resources for HMS promotion and benchmarking.
• Monitor and report on HMS progress and assist in resource provision as needed.
• Prepare departmental budgets and presentation materials.
• Support management in preparing board and management approval papers.
• Monitor and provide assistance with legal matters.

• Develop and execute public relations strategies for MPC. Support and nurture positive relationships with the media.
• Assist the implementation of national-level Productivity & Quality Campaigns. Manage the corporate activities, including press releases, press conferences, and promotional campaigns.
• Administer the MITI weekly bulletin for stakeholders.
• Support directors and managers in enhancing internal communication strategies.
• Organize and facilitate meetings for MPC's governing body. Support in analyzing organizational issues, developing strategies, and monitoring Minister's KPIs and action plans.
• Assist MPC's Business Information Centre by addressing customer inquiries about training programs and services.
• Coordinate and manage MPC's annual events and promotional merchandise.
• Arrange and oversee local and international visits for MPC and Malaysian organizations.
• Manage exhibitions and promotional activities for MPC.
• Perform additional tasks as required by the Director General's Office, such as creating presentation slides and reports for ministerial-level presentations.

• Assisting with administrative tasks and daily operational paperwork.
• Preparing and managing shipment documentation for import and export processes.
• Dealing with procurement and technical departments of cement and bricks companies like LAFARGE, YTL, and others.
• Managing relationships with European suppliers such as Pfister GmbH and Gambarotta.
• Handling basic accounting tasks like petty cash, claims, and disbursements.
• Preparing quotations, tender invoices, and following up with customers.
• Responding to customer queries related to import/export operations.
• In summary, I played a vital role in the administrative, operational, and customer-facing aspects of the company's import/export and sales processes.