ALVIN MACLEAN AMBROSE
IN-DIRECT CHANNEL SPECIALIST
SABAH REGION
Summary
Accomplished Trade Marketing Specialist with a proven track record at CELCOMDIGI, enhancing brand exposure and driving sales growth through effective key account management and innovative merchandising strategies. Excelled in fostering collaborative relationships and optimizing pricing strategies, achieving significant business expansion. Skilled in marketing communications and competitive analysis, demonstrating exceptional analytical and interpersonal abilities.
Overview
27
27
years of professional experience
Work History
Trade Marketing Specialist
CELCOMDIGI
03.2023 - Current
- Developed successful partnerships by collaborating with retailers to maximize brand exposure and drive sales growth.
- Streamlined inventory management, implementing efficient ordering processes to minimize stockouts and overstock situations.
- Developed engaging sales tools and collateral materials to support retailer efforts in promoting the brand and driving consumer interest.
- Fostered collaborative relationships between sales team members and key account managers to align efforts toward shared objectives in driving business growth.
- Boosted revenue, optimizing pricing strategies based on market research and competitor analysis.
- Drove business growth by identifying new distribution channels and expanding the company''s retail network.
Area Sales Manager
Celcom Axiata Berhad
01.2015 - 03.2023
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
- Expanded market share through effective prospecting, lead generation, and negotiation skills.
- Exceeded targets by building, directing, and motivating high-performing sales team.
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
- Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
- Helped team stay productive and focused on higher-value tasks to improve sales efficiency.
- Analyzed market trends and competitor activity to identify new business opportunities and areas for growth.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Launched new products successfully within the assigned territory by executing well-designed launch plans tailored specifically for each product line.
- Provided exceptional customer service to existing clients through regular communication and prompt resolution of issues or concerns raised by them.
- Increased sales revenue by developing and implementing strategic sales plans for the assigned territory.
- Grew businesses by adopting market expansion strategy to serve different customer needs.
- Built lasting relationships with clients through outstanding customer service interactions.
- Fostered a positive work environment within the sales team by encouraging open communication, teamwork, and mutual support among team members.
Territory Manager
Celcom Axiata Berhad
01.2002 - 01.2014
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- through product knowledge and customer relationship management.
- Grew businesses by adopting market expansion strategy to serve different customer needs.
- Organized promotional events and interacted with community to increase sales volume.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Improved customer satisfaction and retention through frequent visits, timely response to inquiries, and effective problem resolution.
- Developed strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory.
Finance Officer
TM TOUCH SDN BHD
01.2001 - 01.2002
- Optimized cash flow management, ensuring timely payment of invoices and reducing outstanding debts.
- Prepared monthly reconciliation of bank accounts and took corrective actions on deviations.
- Collaborated with team leaders to define standards, policies and procedures to meet company revenue goals.
- Established strong relationships with key vendors, negotiating favorable terms to benefit the organization''s bottom line.
- Completed filings and upheld strict compliance with regulatory agencies and supervisors.
- Ensured compliance with regulatory requirements by staying current on industry standards and updating policies accordingly.
Customer Service Officer
TM TOUCH SDN BHD
01.2000 - 01.2001
- Assisted call-in customers with questions and orders.
- Responded to customer calls and emails to answer questions about products and services.
- Helped large volume of customers every day with positive attitude and focus on customer satisfaction.
- Maintained a high level of product knowledge to effectively assist customers with accurate information and recommendations.
- Enhanced customer satisfaction by efficiently addressing and resolving their inquiries and concerns.
- Counted cash drawers and deposits, checked supplies and completed any other required opening or closing task to facilitate smooth team operations.
- Addressed customer complaints and mitigated dissatisfaction by employing timely and on-point solutions.
Customer Service Supervisor
TM TOUCH SDN BHD
01.1998 - 01.2000
- Responded to customer inquiries and resolved complaints to establish trust and increase satisfaction.
- Coached team members to deliver hospitable, professional service while adhering to set service models.
- Managed escalated calls with diplomacy, successfully deescalating situations while ensuring satisfactory resolutions for both parties involved.
- Evaluated individual performance metrics to identify areas of improvement, providing targeted coaching to boost results.
- Enhanced team productivity through regular coaching, feedback, and performance evaluations.
Customer Service Representative
TM TOUCH SDN BHD
09.1997 - 12.1998
- Handled customer inquiries and suggestions courteously and professionally.
- Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
- Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
- Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
- Answered constant flow of customer calls with minimal wait times.
Education
High School Diploma -
MARA INSTITUTE OF TECHNOLOGY
Kota Kinabalu, Sabah, Malaysia 04.2001 -
Skills
Key Account Management
Merchandising Strategies
Pricing strategy
Product Launches
Marketing Communications
Data Analytics
Competitive Analysis
Booth Installation
Trade Show Marketing
Timeline
Trade Marketing Specialist
CELCOMDIGI
03.2023 - Current
Area Sales Manager
Celcom Axiata Berhad
01.2015 - 03.2023
Territory Manager
Celcom Axiata Berhad
01.2002 - 01.2014
High School Diploma -
MARA INSTITUTE OF TECHNOLOGY
04.2001 -
Finance Officer
TM TOUCH SDN BHD
01.2001 - 01.2002
Customer Service Officer
TM TOUCH SDN BHD
01.2000 - 01.2001
Customer Service Supervisor
TM TOUCH SDN BHD
01.1998 - 01.2000
Customer Service Representative
TM TOUCH SDN BHD
09.1997 - 12.1998
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