ALICIA KOH CHING WEN

Account Management

• Act as the primary point of contact between the Partners and the Company.
• Ensure partner satisfaction by maintaining a professional relationship, handling and following-up on issue resolutions and catering to Partner needs
• Directing partners to a specific outcome through company approved communication channels.
• Educate partners on the Company’ platforms and websites, proactively offering new tools and features to partners
• Tend to partners’ needs and concerns to offer the best solutions/alternatives to partners.
• Engage with the partners following the sales process and practices defined for that opportunity.
• Keep partners up-to-date with Exness’ developments to ensure they receive the highest level of service.
• Establish, develop and maintain business relationships with current and prospective partners to generate new business for Exness’ products/services.

Business Development

• Build and manage a profitable portfolio of Exness business partners by acquiring new, growing and retaining existing partners including building and maintaining a robust pipeline of new potential partners in the region.
• Develop a deep understanding of their respective markets, competitive analysis and partner activities
• Formulate and articulate market specific strategies, competitive analyses, growth strategies, including collaborative initiatives such as with our internal marketing team, loyalty campaign teams, as well as our event teams. Plan and develop promotional campaigns, activities, and participate in client events and business trips to engage better with partners.
• Prepare activities utilizing available tools, reports, action items and business insights to enable a productive sales activity.
• Participate in related industry & partners events and this will take in the form of expos, conventions, training and seminar sessions.
• Ensure compliance and adherence of the Company business, regulatory and brand guidelines.

• Prepare activities utilizing available tools, reports, action items, and business insights to enable a productive sales activity by utilising sales forces, tableau, meta verse
• Establish, develop, and maintain business relationships with current and prospective customers to generate new business for Exness's products and services.
  - Develop a professional and trusting relationship with an active portfolio of clients and Introducing Brokers, keeping them up-to-date with Exness's developments to ensure they receive the highest level of service.
  - Identifying opportunities for upselling or cross-selling products or services. Elevating clients from medium value to high value and ensuring the retention of high-value clients.
• Understanding the unique needs and goals of each account.
  - Discuss with customers, heeding to their needs and concerns, to offer them the best solutions and alternatives.
• Staying informed about industry trends and competitors to make informed recommendations.

• Relationship Building:
• Build and maintain strong, long-term relationships with current and prospective clients.
• Identify and target potential B2B clients who could benefit from the manufacturing company's products or services.
• Act as the primary point of contact for client inquiries and concerns.
• Create and implement sales strategies and plans to achieve revenue targets.
• Collaborate with other teams, such as marketing and product development, to align strategies and offerings with market demand.
• Negotiation and Proposal Development:
• Negotiate contract terms and pricing with clients.
• Prepare and present proposals that outline the value proposition, pricing, and terms of agreements.

• Cultural Sensitivity:
• Be culturally sensitive and aware of Chinese customs, traditions, and business practices, as they can significantly influence business relationships.
• Team Management:
• Assist in managing and guiding a sales team, providing training and support to ensure they are knowledgeable about the properties and effective in their sales efforts.
• Sales Strategy:
• Create and execute sales strategies to upsell properties to Chinese clients.
• Collaborate with the sales team to ensure alignment with company goals.

• Project and marketing property sales internationally -Serving Chinese clients from mainland China to showcase KLCC properties
• Sealing deals and after-sales service accordingly
• Generate new leads & base referral system
• Assisting Chinese clients with MM2H visas & professional real estate investment advise
• Top Sales Award for the continuously 3 quarter in 2016

• Project Business Opportunity B2B corporate
• Upsell conference passes, sponsorship for corporate companies
• Provide consultancy service and insights selling to State Owned corporations, MNCS & Smes on exploring untapped markets/ countries
• Deep research skill in particular industry - Generate new leads and perform the sales cycle - B2b selling through cold-calling and cold-emailing with the right positioning - Achieving business goals and revenue targets - Overseeing daily operations, managing budgets, and setting performance objectives
• Recruiting, training, and supporting general managers as well as conducting regular performance appraisals
• Managing internal and external stakeholder relations and negotiating - Negotiate win-win contracts with new and existing partners
• Addressed a decade-long trend of declining sales performance (overprice product) and overcame reduced total product costing by embedding partnership & supplier, achieving 220% to 2019 annual sales target within the first year .