ALIASGAR HIRANI

• Serve as thought leader in aligning digital marketing strategy with client’s business goals and objectives.
• Working with client teams, help define scope and recommended approach for digital, role of various digital platforms.
• Lead Paid media campaigns from planning to optimization and reporting.
• Actively involved in driving eCommerce business for clients & help client to push their eCommerce growth through robust strategy and ROAS KPI
• Build test & learn framework to drive innovation and new product activation
• Drive operational excellence by implementing digital processes and ensuring no leakages
• Audience planning across digital campaigns to achieve brand objectives
• Build strong relationships with media owners to drive optimum media mix model and derive more ROI value for clients.
• Establish data & tech partnerships, clean room solutions like Google ADH.
• Build data use cases to test & lean and optimize the marketing budgets
• Improve digital capability through regular training on media platforms
• Work closely with Global & Regional Digital team to customize Digital and Platform guidelines for the markets
• Collaborated with cross-functional teams to deliver cohesive digital branding, ensuring consistency across all channels.
• Lead team of digital professionals, fostering collaborative environment that encouraged creativity and innovation.

Proven ROI Growth | Multi-Platform Expertise

• Led highly successful digital strategies across platforms, achieving exceptional customer engagement.
• Conceptualized and executed data-driven campaigns on biddable platforms, consistently exceeding ROI goals.
• Managed budgets and optimized ad performance, audience targeting, and overall digital presence.
• Utilized analytics tools (CRM, Google Analytics) to generate valuable insights and drive continuous improvement.
• Successfully implemented best practices, streamlined campaign management processes, and fostering culture of operational excellence.
• Cultivated strong relationships with internal and external stakeholders, including media publishers.
• Proven ability to lead and train teams to deliver impactful digital marketing campaigns.
• Key Achievement: Ranked Malaysia #1 globally within GroupM for implementing Search best practices.

• Grow new leads through different media channels like affiliate, SMS, email marketing & SEM
• Coordinating with internal stakeholders to create seamless marketing lead tracking
• Budget optimization basis on performing media channels
• Networking & Negotiating rates with publishers
• Analyzing lead data quality
• Conduct research and recommend new media platforms and opportunities
• Communication to team and management on project development, timelines & results
• Optimize Digital Channels basis on Web Analytics
• Opportunity to manage 3 junior marketing working across all Digital Channels
• Developed innovative and targeted collateral to support overall branding objectives
• Devised and deployed online marketing plans with effective SEO, social media and video campaign strategies.

• Planning & execution of campaign across various biddable media platforms
• Implement campaigns across channels for various brand objectives
• Evaluating and making recommendations on best media vehicle
• Constant on-going optimization to drive maximum & increased effectiveness
• Established excellent working relationship with media publishers and clients
• New product innovations to achieve objectives across different phases of user acquisition
• Involvement in Advance tracking for ecommerce and driving different remarketing strategies for clients
• Optimize investments across various media channels.

• Mapping comprehensive campaigns for the clients to achieve their business objectives through Internet mediums like Google & Yahoo
• Build keyword list and create compelling ad copies based on client's product
• Daily campaign optimization driving higher campaign leads
• Put innovative ideas and experiments into account to deliver quality
• Won 'Best use of search' for Pediasure
• Shortlisted for Yahoo big chair awards.

• Managed online marketing campaigns for biggest insurance client in India 'ICICILombard'
• Driving end to end conversion for online insurance policy from lead to sale
• Liasing directly with marketing and sales team on daily policy sales and accordingly optimize campaign
• Using search as core platform for lead driver
• Yahoo & Google Display
• Monthly reviews and weekly reports.

• Managed team of 6 Project managers coordinating with
• US clients
• Handling Online Campaigns for major search engines like
• Google, Yahoo, MSN, Ask.com, Business.com &
• Comparison-Shopping Engines
• Creating campaigns, Ad creation, bid management, landing page suggestions, keyword research & other work management process for clients
• Experience in managing multiple client accounts in major search engines
• Expanding campaigns and increase effectiveness by continually monitoring, testing and updating ad placements as necessary ACCOMPLISHMENTS.