Ali Ahlam Mohamad Nawas

• Starting from scratch, building a manufacturing facility, and obtaining government approvals.
• Affairs pertaining to external communications, policies, and government relations.
• The second quarter saw a 50% increase in sales from zero.
• Developing business plans and maintaining strong relationships with suppliers, customers.
• My responsibilities included overseeing financial performance, implementing budgets, and managing spending to preserve financial stability and promote sustainable organisational expansion.
• Direct budget implementations, employee reviews, recruitment and training, schedules, and contract negotiation
• Developed and implemented strategies to increase sales and profitability
• Formulated policies and procedures to streamline operations
• Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction
• Developed and maintained relationships with customers and suppliers through account development
• Established comprehensive employee training programmes to develop skills, improve productivity, and maintain compliance with industry regulations
• Analysed market trends and competitor activities to create competitive advantages
• Reported issues to higher management with great detail
• Identified and qualified customer needs, negotiated and closed profitable projects with high success rate
• Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organisational growth

• Prepare business plan and expansion strategy for entering foreign markets in two regions
• Work closely with CEO and tasks , presentations , strategy development, and accompanying meetings
• Focus managed multiple projects simultaneously while maintaining a focus on meeting
• Coordinate with cross-functional teams to improve operational and productivity growth
• Developed business plans, resulting in consistent revenue growth.
• Managed multiple projects simultaneously while maintaining focus on meeting key milestones
• Developed and executed annual business plans, resulting in consistent revenue growth
• Participated in planning process to achieve corporate objectives
• Facilitated cross-functional collaboration to drive successful project completion within deadlines
• Collaborated with department heads to establish goals and work plans

• Campaigns, Communications, Media Agency, and New Factory Opening in Industrial Areas.
• Direct Innaguration Ceremonies during FIFA 2022
• Openings and extensions of new retail locations
• External communications and government relations
• Oversee the sales expansion of the HORECA segment and spearhead product launches that resulted in notable gains in market share and brand recognition.
• Increased market share by 8% by conducting comprehensive competitor analysis and adjusting strategies accordingly
• Expand your client base by implementing effective business development strategies
• Forging strategic alliances with relevant organisations and expanding company's network and influence in industry
• Managed cross-functional teams to execute business expansion initiatives successfully
• Oversaw budget planning and allocation across various departments to ensure optimal use of resources towards achieving organisational goals
• Collaborated with marketing teams to develop tailored messaging that resonated with target audiences, generating interest in products and services offered
• Evaluated potential mergers and acquisitions for strategic alignment with company's objectives, ensuring maximum value creation

• Managed financial performance with accurate budgeting, forecasting, and reporting to maintain the strong fiscal health of the organisation.
• Direct Sales Team expanded the client base by implementing effective business development strategies
• ATL and BTL design campaigns, media agencies and marketing strategies, TV commercial design
• Implemented creative sales training techniques for new and existing staff to increase revenue and overall success.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Resolved problems with high-profile customers to maintain relationships and increase the return customer base.
• Achieved established KPIs for company, regional team, and individual performance through teamwork and focus on customers.
• Direct promotional events and interacted with the community to increase sales volume.
• Maintained financial controls, planned business operations, and controlled expenses while identifying and pursuing opportunities to grow business operations and boost profits
• Recruited, interviewed, and hired employees, and implemented a mentoring programme to promote positive feedback and engagement.
• Put digital marketing into practice
• Oversee Hospitality sector Mandarin hotels and business development
• oversaw the launch of new goods that considerably raised market penetration and brand awareness.
• Developed customised messaging in partnership with marketing teams to connect with target audiences and spark interest in offered goods and services.
• Led effort to participate in trade shows in order to present goods and services and build relationships with prospective clients and partners
• New product development and introduction, go-to-market strategies
• Increased sales volume and expanded product line to new retailers, warehouse clubs, and natural food chains
• Executed special task by CEO and chairperson
• Collaborated with an advertising agency to create uniformity between advertising messages and retail incentives.
• Serve as a company spokesperson for media
• Internal procedures were streamlined to increase productivity and efficiency in sales operations.
• Managed Recovery and Collections

Streamlined internal processes to improve efficiency within the marketing department.

• Conducted regular market research studies to identify emerging consumer needs and preferences.
• Managed annual budgets effectively, reallocating resources as needed to maximise ROI on marketing spend.
• Mentored junior team members, fostering professional growth and skill development within the department.
• Developed comprehensive go-to-market strategies for new product launches, resulting in successful market penetration.
• I oversaw the selection and management of external agencies to support creative execution and media buying efforts.
• Boosted sales revenue through targeted marketing campaigns and promotional events.
• Enhanced customer engagement by implementing effective social media strategies and content creation.
• Optimised website performance, driving increased user traffic and conversion rates.
• Secured high-profile PR opportunities, elevating the company's reputation and visibility in the industry.
• Managed a high-performing marketing team, ensuring alignment with overall business objectives.

• Developed comprehensive succession plan for executive leadership to ensure long-term organisational stability.
• Choosing to ignore loss-making affected profitability, which increased profits by 20% at year's end and 15% in the first quarter.
• Using performance management systems, training initiatives, and talent acquisition, high-performing teams have been built.
• Expanded market presence by identifying and capitalising on new business opportunities.
• Revamped underperforming departments or divisions through effective restructuring efforts that resulted in increased productivity levels.
• Established partnerships with key industry players to expand product offerings and increase revenue streams.
• Managed financial, operational, and human resources to optimise business performance.
• Formulated and executed strategic initiatives to improve product offerings.
• Represented the organisation at industry conferences and events.
• Maintain P&L and shoulder corporate fiscal responsibility.

• Negotiated contracts with vendors and suppliers, securing favourable terms that benefited the company's bottom line.
• Improved overall efficiency for organisation through effective resource allocation and workflow optimisation.
• Oversaw regulatory compliance initiatives, ensuring adherence to industry standards and minimising legal risks.
• Represented the organisation at external meetings and events to promote and build relationships with key stakeholders.
• Managed financial resources effectively, reducing costs while maintaining high-quality services and products for clients.
• Built strong relationships with key stakeholders both internally and externally, positioning the company as a leader in its industry.
• Led operational oversight and budgetary supervision
• Led operational oversight and budgetary supervision at locations
• 
  

• Established sales team to market financial solutions using asset and liability financial products.
• Strategize financial products via finance retail outlets and build a sales culture in traditional banking
• market development and selling strategies for retail banking products such as loans, fixed deposits, savings, and CASA
• Recent product developments
• Increased fixed deposit portfolio 100% in year end
• Banking systems' sales culture's motivation and branch managers' connectivity
• As a project, implement CRM in Sales Force
• Lead environmental initiatives and garner recognition
• Introduced Triple bottom line and ESG
• Debentures, deposits, and fundraising initiatives
• Sales training that is focused on selling banking and financial products
• Direct Customer Service Department and Call centre
• introduced Phone banking and ATM cards implementation
• Self-motivated, with a strong sense of personal responsibility

• Set up a consumer banking sales team 45 staff members feet on the ground
• Act as consultant; change management is paving the way for the modern sales culture that is replacing traditional banking.
• Over see card division
• Assist in branch expansion: 90 branches in 5 years
• liability portfolio built from zero through liability sales team to support the deposits RS 5 billion in 4 years
• CASA growth: 35%
• Maximised performance by monitoring daily activities and mentoring team members.
• Improved marketing to attract new customers and promote business.
• Developed and maintained relationships with customers and suppliers through account development. Conducted training in banking and banking product selling.
• Work closely with branch managers to support banking sales, strategy and market penetration

• Responsible for maximising sales of gas and electricity to specific households and transferring providers within the allocated area in south-east London accordance with deregulation of energy suppliers gas and electricity
• Direct a large sales team to achieve the targets and ensure they are achieved.
• Won award for the best manager 2005 for achieving sales budgets

• Implemented key initiatives and activities aligned with brand strategy and brand advocacy.
• Expanded 45 outlets nationwide in Sri Lanka and 5 stores in the Middle East
• High-fashion Jewellery and fashion markets
• Franchise operations
• Expansion of businesses in Dubai, Saudi Arabia,
• I oversaw a 45-person marketing team, promoting continued improvement, enhancing processes and reducing costs as head of highly efficient group