ALIA NURYASMIN BINTI MOHD SHAHAR
Communication Executive
Petaling Jaya
Summary
Dynamic and ambitious professional in cinema communications, seeking new opportunities to expand skill set and make a significant impact as a Public Relations Officer. Strong focus on strategic communications and media relations, staying ahead of industry trends and adapting to the ever-evolving landscape. True passion lies in creating meaningful connections through clear and compelling messaging. Dedicated to continuously improving ability to effectively communicate across diverse platforms. Eager to collaborate with industry experts and learn new strategies, determined to become an even stronger communicator to achieve goals. Proactive manager with demonstrated leadership abilities, strategic planning expertise, and problem-solving acumen. Excels at assisting senior managers in accomplishing demanding targets by encouraging staff and coordinating resources. Takes a methodical and well-organized approach to optimize coverage and meet operational demands.
Overview
4
4
years of professional experience
6
6
years of post-secondary education
3
3
Certifications
2
2
Languages
Work History
Cinema Executive
TGV Cinemas Sdn Bhd
12.2023 - Current
- Responsible for managing the overall operations of the cinema, ensuring a high-quality experience for customers.
- Manages and handles an event such as birthday party event, special screening, and special premiere.
- Established long-term client relationships through consistent delivery of high-quality products and services.
- Mentored junior staff members for accelerated career growth, developing future leaders within the organization.
- Supervised day-to-day operations to meet performance, quality and service expectations.
Lecturer’s Teaching Assistant
University Postgraduate Teaching Assistant (UPTA)
04.2022 - 01.2023
- Being able to carry out the tasks of a Research Assistant and being able to produce teaching materials.
- Enhancing new networking and communication skills among the staff and lecturers.
- Assists in supporting a course in accordance with the plan education set by the faculty or course coordinator and performs additional tasks as requested by superiors, lecturers, and administrative staff.
- Supported classroom activities, tutoring, and reviewing work.
- Helped with grading assignments and tests, providing constructive feedback to students based on results.
Public Relations Intern
Business Innovation & Technology Commercialization Centre (BITCOM)
10.2021 - 01.2022
- Creating a press release involves drafting a formal, informative document to announce newsworthy events or developments to the media and crafting engaging and persuasive content tailored for social media platforms.
- Developed soft skill of being an emcee and Webinar hosts for formal corporate events.
- Being able to create and develop a flow event program.
- Maintained and updated media contact lists and databases for ease of access.
- Coordinated media events, photo opportunities and press interviews to drive client engagement.
Education
Mass Communications
Universiti Teknologi MARA (UiTM)
Shah Alam, Selangor, Malaysia 05.2022 - 07.2023
Bachelor of Mass Communication (Hons.) - Public Relations
Universiti Teknologi MARA (UiTM)
Shah Alam, Selangor, Malaysia 01.2019 - 01.2021
Diploma In Fine Art - Fine Arts
Universiti Teknologi MARA (UiTM)
Seri Iskandar, Perak, Malaysia 01.2016 - 01.2019
Skills
Expertise in Microsoft Office
Experienced in Adobe Photoshop
Experienced with Adobe Illustrator
Quantitative research using IBM SPSS
Creative photography skills
Expertise in video editing software
Relationship management
Strong team coordination skills
Effective organizational skills
Project coordination
Employee training programs
Brand promotion expertise
Accomplishments
- University Level Best Innovation Program Award, Sistem E - Melati, UiTM Shah Alam, 2021
- Paper Presentation, The Effectiveness of Viral Videos In Promoting Aesthetic Cafes on TikTok and Its Effect towards the Organization Among Youngsters In Malaysia, Bangkok, Thailand, 2022
- Completed a Thesis, Public Perceptions On The Importance of Promoting Sarawak’s Traditional Dances To Boost Sarawak Tourism Industry Among Local and International Tourists During Post-Pandemic Era, UiTM Shah Alam, 2023
Extracurricular Involvement
Executive Committee of Culture, Legal & Ethics, Kaseh Society, UiTM, 2016 Executive Committee of Training and Leadership, U – Fasi UiTM Perak, 2017 - 2018 Program Director Paint Your Dream, U – Fasi UiTM Perak, 2017 Protocol & Corporate Committee Chase Your Dream 2.0: Future Opportunities, U – Fasi UiTM Perak, 2018 Diploma Art Exhibition Documentation Committee Semester 04, Department of Fine Arts, 2018 International Summer Art Camp Participant, UiTM Perak, 2018 Program Director Sistem E – Melati, 2020 Program Director Therapeutic Art, 2020 Program Director Cahaya Melati Prihatin, 2020 Innovation and Leadership Executive Committee, Melati College Representative, UiTM Shah Alam, 2020 - 2021 Head of People Relations.co Protocol Department, 2021
Training
- Fire Drill Training, Puchong, 2023, Bomba training HRDF Claimable on Fire Safety and Rescue. Experienced Trainers. DOSH/HRDF Claimable Fire Fighting Training. Understand fire safety and fire emergency.
- First Aid Kit, Puchong, 2024, First Aid and CPR Training
- Food Handling Course, Virtual, The necessary training to obtain the food handling certificate. The topics include: The principles to be followed to achieve correct food hygiene.
Certification
Fire Drill Training, Puchong
Timeline
First Aid Kit, Puchong
02-2024
Fire Drill Training, Puchong
12-2023
Cinema Executive
TGV Cinemas Sdn Bhd
12.2023 - Current
Food Handling Course, MindaPlex
09-2023
Mass Communications
Universiti Teknologi MARA (UiTM)
05.2022 - 07.2023
Lecturer’s Teaching Assistant
University Postgraduate Teaching Assistant (UPTA)
04.2022 - 01.2023
Public Relations Intern
Business Innovation & Technology Commercialization Centre (BITCOM)
10.2021 - 01.2022
Bachelor of Mass Communication (Hons.) - Public Relations
Universiti Teknologi MARA (UiTM)
01.2019 - 01.2021
Diploma In Fine Art - Fine Arts
Universiti Teknologi MARA (UiTM)
01.2016 - 01.2019