Alex Ng Ching Yong
General Manager
Summary
- Strategic and results-oriented business leader with experience in strategy, planning and operations. Skilled in developing and executing business plans to maximize profitability, streamline operations and maintain compliance with industry regulations. Proven people leader motivates and optimizes staff performance and productivity.
- Versatile Managing Director with proven abilities across all levels of organizational management. Talented in developing partnerships, overseeing personnel and developing tactical plans to meet strategic goals. Proven leader with significant regional background in managing distributors as well as direct sales force
Overview
29
29
years of professional experience
18
18
General Manager & Regional experience
Work History
Managing Director
Goodyear Malaysia Berhad
09.2019 - Current
- Full profit and loss responsibility for total business including Manufacturing plant of Goodyear Malaysia Berhad
- Achievements:
- Managing the factory shut down crisis during Malaysia MCO period in 2020 & 2021
- Improved Goodyear Top of Mind Awareness to 2nd position
- Improved Goodyear market share from rank #3 to rank #2
- Grow the business and consistently exceeded industry growth since 2020
- Developed more than 100 Goodyear branded retail stores since late 2019 and moved from #4 to #2
- Spearheaded successful business development initiatives aligned with company's strategy and core competencies. Pioneer Grab fleet business and create synergy with Goodyear branded retail network
- Devised and implemented innovative and marketing campaigns to promote products and services. Started 1st Goodyear E-commerce business in ASEAN and develop 1st Online to Offline strategy
- Led development of comprehensive business plan to maximize profitability and company performance. Grew Consumer tire business 35% in 2022 while industry growth at 24% and grew profitable Rim 17"+ business by 78%
Market Director, Singapore, Taiwan & Philippines
Goodyear Singapore Tyres
11.2013 - 08.2019
- Transformed Taiwan business from low profitable small rim tire business to profitable luxury large rim sizes business. Improved channel margin and EBIT by 2.5X
- Developed and maintained relationships with key distributors to increase sales and customer retention. Resolved operational issues and ease of doing business with Goodyear
- Liaised with distributors to form strategic partnerships with prospective clients, strengthen distribution in modern trade (Car accessories channel)
- Build new OE business with Ford in Taiwan in 2016 & established Car dealer business with Mercedes Benz in 2018
- Transformed Singapore business from single distributor to multiple distributors in 2014. Developed and implemented successful sales strategies to drive growth and exceed revenue targets. Grew market share and improved EBIT 5X from 2014 in 2019
- Coordinated with BMW Asia to appoint Goodyear distributor to be the sole tire supplier in BMW 4S in Singapore
- Transformed Hong Kong business from 2 distributors to single distributor to improve marketing plan execution. Volume & EBIT increased 2X from 2015 to 2017
- Introduced new products in Vietnam and moved Vietnam business from low profitability taxi fleet business to profitable replacement business
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns. Implemented cost cutting measures to turnaround the business. Rebuilt Philippines distribution network and re-established the commercial policies to improve channel margin and sales.
- Trained and mentored sales & marketing team members to apply best practices and techniques. Built succession plan in Taiwan, Vietnam, and Philippines. Smooth transition of leadership when I promoted
Original Equipment Director, Asia Pacific
Goodyear Tire & Rubber Company
Shanghai
07.2012 - 10.2013
- Full profit and loss responsibility for Goodyear original equipment passenger tires business
- Generate long term strategy and lead the sales and engineering team executing the business plan
- Key achievements:
- Achieved Revenue $390M and EBIT $51M in 2013 vs 25M in 2011
- Improved total business EBIT by +24% in 2013 and secured important Raw material indices agreements to lock in profitability with key OE accounts
- Secured key OE projects with Honda, General Motor, Ford and Volkswagen
- Participated in 1st Global RFQ of BMW/Mercedes ROF tire bidding despite no ROF capability in Asia, built a business case and sourced a lower cost ROF building machine ($5M vs19M). Although AP did not win due to uncompetitive bidding but it seed the idea of building ROF tire in Asia and subsequently Goodyear installed the 1st ROF building machine in 2015
- Helped Goodyear Malaysia to fight for a new compound weighting machine which helped Goodyear Malaysia to gain the 1st Volkswagen OE business in 2012
- Initiated a project with QTech to send full silica tread from Thailand to Malaysia to enable Goodyear Malaysia to produce full silica OE tire
General Manager Aviation Asia Pacific
Goodyear Singapore Tyres
06.2009 - 06.2012
- Aviation Tires, Asia Pacific, Full Profit & Loss responsibility for Goodyear Aviation Tires business
- Key achievements
- Achieved Revenue $40M & improved EBIT from $8M to $12M
- Demonstrated a high level of initiative and creativity while tackling difficult tasks. Revamped the dysfunctional new Aviation tire retreat plant in Thailand with the help of Global Aviation team by changing the layout and work processes to improve productivity from below 100 to above 140/day in 2019
- Passionate about learning and committed to continual improvement. Worked closely with QTech to identify the waste problem and reduced the retreat finished goods waste from 19% to 3% in 2010
- Participated in team projects, demonstrating an ability to work collaboratively and effectively. Promote collaboration and established monthly call between Global Aviation and Thailand plant which helped Thailand plant to understand the demand of Global Aviation and gained more support
- Proven ability to develop and implement creative solutions to complex problems. Built business case to increase new Aviation tire production by utilizing non-profitable Bias tire production
- Faced financial write-off of over $2M in 2010 due to historical tire amortization accounting error. Worked closely with Finance team to clean up the process and established a new tire amortization process
- Won the first A320 Radial tire business with Spring Airlines in China, B777 Radial business with ANA, Japan and A320 Radial business with Cebu Airlines, Philippines
- Managed the tire supply crisis during the 3 weeks Thailand factory stoppage in year 2010 by coordinating supply with Global Aviation team
- Managed the supply crisis during the 5 months factory closure caused by flood in Bangkok.
- Made the decision with Thailand Manufacturing Director to lift all equipment in Retread plant by 2M height before the flood, flood reached 1.8M and no damage to all equipment. Reduce the restart time from 2 years to 5 months. Received Chairman reward from Goodyear CEO
- Reduced the tire incident rate since 2019, managed the supply crisis during Thailand flood which helped to gain confidence with airlines in China
- Secured 5 years supply contract of B737 with China Eastern and China Southern in 2012 which increased Goodyear Aviation tire market share in China from 10% to 30
General Manager Singapore
Goodyear Singapore Tyres
09.2008 - 05.2009
- Full Profit & Loss responsibility and managed full distributor business for Goodyear Singapore domestic Replacement market (EBIT $5M)
- Worked closely with distributors to create domestic demand and focused on growing other commercial segments
- Key Achievements
- Clinched the first ever Comfort-Delgro taxi tires tender in 2009
- Co-sponsored the 1st Formula Drift event with ESPN in 2009
- Proven ability to learn quickly and adapt to new industry and new company
Country Business Manager, SG, MY & PH
Kodak (Singapore) Pte. Ltd
01.1994 - 01.2008
- For over 50 years, Kodak had direct business model in Singapore, Malaysia and the Philippines
- Due to changes in the industry, I was appointed by regional management team to convert these markets into a distributor model in 2016
- Within a period of 12 months, successfully completed and transitioned new business model:
- Completed the restructuring process in these 3 countries
- Appointed new distributors to take over operations of the business; includes transferring of Kodak employees to the new organization
- Established new working processes among distributors and set up new ASEAN team for Kodak
- Subsequently, I was appointed Country Business Manager with full P&L responsibilities and combined revenue of $40M
- Key Achievements
- Achieving Top sales Executive award in 1995 by growing the business over 54%
- Appointed as Business Development Executive in 2016 and set up 21 new Retail stores within the year by working with multiple 3rd party machine vendors and ask them to recommend new customers
- Appointed as Northern Regional sales Manager, Malaysia in 2017 and achieved Top Sales Region in 2018 by growing the business over 30%
- Appointed as FP&A Manager for Malaysia in 2011 & 2012.
- Double hatted as Service Manager and managed a team of 25 engineers
- Improved the productivity and profitability of service department
- In charge of Noritsu printing equipment (Minilab) Manager, launched aggressive promotion to convert dealers to upgrade their minilab from analog to digital, sold more than 40 minilab in 2012 and helped Kodak sold more equipment than EAC, the authorized Noritsu distributor in Malaysia
- Appointed as Modern Trade and Northern Region Manager in 2013, grew business of Guardian Pharmacy and Carrefour by more than 40%
- Moved to Singapore in 2015 to be the Country Manager in Singapore.
Education
BBA - Marketing, Computer Sciences
07.1990 - 04.1994
- Member of Navy PALAPES (Reserve Officer Training Unit)
Upper Honors - undefined
Skills
Mentoring and training
undefinedAccomplishments
- Over the years, I was selected by the organization to attend a number of training courses and I have benefited from the following courses
- Unleash The Power Within - Success Resources, Singapore, 2004
- Motivational seminar by a top motivation guru, Anthony Robbins on creating a life of lasting success and fulfillment
- The 7 Habits of Highly Effective people - Franklin Covey, Petaling Jaya, 2004
- This training is based on Stephen Covey’s best selling book on how to become an effective leader
- Category Management - In House Training, Philippines, 2003
- Category Management is a science in retail management
- It utilizes software and a planning process to help retailers achieve better profits.
Additional Information
Graduate of 1st Goodyear Global General Manager Development Program in 2019 which consists of 20 cohorts from Goodyear offices worldwide. This is a one year program to develop high potential talents in Goodyear which including 2 weeks training in Akron Ohio as well as one year coaching by external consultants.
Subsequently I was selected by Asia Pacific to be the Asia Champion for 2nd Goodyear General Manager Development Program in 2022. My duty including develop a new GM program and providing input to new syllabus of the New GM Development program. I was also assigned to work with all new cohorts from Asia Pacific and coach them during their development program
Timeline
Managing Director - Goodyear Malaysia Berhad
09.2019 - Current
Market Director, Singapore, Taiwan & Philippines - Goodyear Singapore Tyres
11.2013 - 08.2019
Original Equipment Director, Asia Pacific - Goodyear Tire & Rubber Company
07.2012 - 10.2013
General Manager Aviation Asia Pacific - Goodyear Singapore Tyres
06.2009 - 06.2012
General Manager Singapore - Goodyear Singapore Tyres
09.2008 - 05.2009
Country Business Manager, SG, MY & PH - Kodak (Singapore) Pte. Ltd
01.1994 - 01.2008
University Sains Malaysia - BBA, Marketing, Computer Sciences
07.1990 - 04.1994
- Upper Honors,
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