ALAN AW
Front Office Manager / MyBHA KL Chapter - Chairman
Kuala Lumpur
Summary
Dynamic hospitality professional and industry leader with over 10 years of experience in hotel operations, association leadership, real estate negotiation, and business development. Currently serving as Chairman of the Kuala Lumpur Chapter of the Malaysia Budget & Business Hotel Association (MyBHA), showcasing a strong commitment to advocacy, stakeholder engagement, governance, and operational excellence. Recognized for leading diverse teams, influencing policy discussions, and driving sustainable growth within the hospitality and property sectors. Passionate about fostering innovation and enhancing service standards to elevate guest experiences and organizational success.
Overview
20
20
years of professional experience
Work History
Chairman (KL Chapter)
MALAYSIA BUDGET & BUSINESS HOTEL ASSOCIATION (MyBHA)
05.2025 - Current
- Define and drive strategic objectives of the KL Chapter in alignment with MyBHA’s national vision.
- Chair executive committee meetings and general assemblies, setting agendas and ensuring effective governance.
- Act as the official spokesperson to government agencies, tourism boards, media, and industry stakeholders.
- Advocate for policy improvements and solutions affecting budget and business hotel operators in Kuala Lumpur.
- Oversee compliance with constitutional, regulatory, and governance requirements.
- Strengthen member engagement, retention, and value creation initiatives.
- Build strategic relationships with authorities, tourism bodies, industry partners, and media.
- Provide financial oversight on budgeting, fundraising, and reporting to ensure transparency and accountability.
- Mentor future leaders and implement succession planning for long-term sustainability.
Real Estate Negotiator (REN 44109)
CiD Realtors Sdn Bhd
11.2020 - Current
- Handle commercial and investment property transactions.
- Advise clients on real estate investment opportunities and negotiations.
- Conduct property marketing, deal structuring, and closure.
Front Office Manager
HOTEL SUMMER VIEW
05.2019 - Current
- Lead front office operations, guest services, and service quality standards.
- Manage and train front office staff to deliver consistent guest satisfaction.
- Support operational improvements, SOP implementation, and service recovery strategies.
- Provide hospitality consulting and training support within the organization.
Deputy Chairman (KL Chapter)
MALAYSIA BUDGET & BUSINESS HOTEL ASSOCIATION (MyBHA)
01.2016 - 05.2025
- Supported the Chairman in strategic planning and chapter leadership.
- Represented the chapter at official functions, stakeholder meetings, and government engagements.
- Oversaw chapter operations, programs, and committee initiatives.
- Assisted in preparing position papers, proposals, and reports for advocacy purposes.
- Played a key role in member recruitment, engagement, and issue resolution.
- Acted as advisor and mentor to committee members, ensuring leadership continuity.
Senior Front Office & Operations Executive
HOTEL SUMMER VIEW
01.2012 - 04.2019
- Oversaw daily hotel operations, including front office, security coordination, and operational controls.
- Developed front office processes and improved operational efficiency.
- Supported management in operations planning and execution.
Senior Account Executive
VLT Kuala Lumpur
06.2011 - 12.2011
- Managed key client relationships and digital media accounts.
- Developed digital marketing strategies including SEO and online campaigns.
- Led client presentations and business development initiatives.
Assistant Manager, Business Development
Mediabanc Monitoring Systems
11.2010 - 06.2011
- Drove business development initiatives across TV, radio, and print monitoring services.
- Managed client acquisition and relationship development.
Client Service / Business Development (Social Advertising & Groups)
Youth Asia
12.2009 - 11.2010
- Managed client servicing and business development for social advertising solutions.
Specialist Consultant – Banking & Finance Division
Adecco
03.2008 - 09.2009
- Specialized in recruitment and consulting for banking and finance professionals.
- Managed client and candidate relationships.
Panel Executive
Pulse Group PLC
01.2007 - 01.2008
Children Tutor
Erican Language Centre
01.2006 - 12.2007
Education
EXECUTIVE DIPLOMA - Business Administration And Management
UNIVERSITY MALAYA
KUALA LUMPUR 04.2001 -
Skills
Hospitality Operations & Management
Affiliations
Malaysia Budget & Business Hotel Association (MyBHA), Kuala Lumpur Chapter
References
Available upon request.
Timeline
Chairman (KL Chapter)
MALAYSIA BUDGET & BUSINESS HOTEL ASSOCIATION (MyBHA)
05.2025 - Current
Real Estate Negotiator (REN 44109)
CiD Realtors Sdn Bhd
11.2020 - Current
Front Office Manager
HOTEL SUMMER VIEW
05.2019 - Current
Deputy Chairman (KL Chapter)
MALAYSIA BUDGET & BUSINESS HOTEL ASSOCIATION (MyBHA)
01.2016 - 05.2025
Senior Front Office & Operations Executive
HOTEL SUMMER VIEW
01.2012 - 04.2019
Senior Account Executive
VLT Kuala Lumpur
06.2011 - 12.2011
Assistant Manager, Business Development
Mediabanc Monitoring Systems
11.2010 - 06.2011
Client Service / Business Development (Social Advertising & Groups)
Youth Asia
12.2009 - 11.2010
Specialist Consultant – Banking & Finance Division
Adecco
03.2008 - 09.2009
Panel Executive
Pulse Group PLC
01.2007 - 01.2008
Children Tutor
Erican Language Centre
01.2006 - 12.2007
EXECUTIVE DIPLOMA - Business Administration And Management
UNIVERSITY MALAYA
04.2001 -