Alani Sorfina Zainudin
Segment Marketing
Kuala Lumpur,KL
Summary
A motivated and goal-driven professional, I am enthusiastic about advancing my career within a dynamic and forward-thinking organisation. With a foundation in digital experience and brand marketing, I am eager to expand my expertise and contribute to a stimulating environment that encourages growth. My goal is to maximise my potential to not only meet organisational objectives but also achieve my personal career aspirations.
Overview
5
5
years of professional experience
Work History
Segment Marketing
Maxis Business
02.2025 - Current
- Develop and execute segment-specific marketing strategies and propositions for the government segment to support business growth and customer engagement objectives for funnel building.
- Plan, manage, and optimise end-to-end B2B marketing campaigns across digital, social media, email, print, and on-ground events.
- Plan, manage and optimise quarterly marketing budget, ensuring effective allocation of spend across channel and initiative aligned with segment priorities
- Collaborate closely with product, sales, and customer service teams to ensure alignment between marketing initiatives and business objectives.
- Monitor campaign performance, track KPIs and ROI, and provide actionable recommendations to improve effectiveness.
Senior Executive Marketing
Amtel Intelligence
08.2024 - 01.2025
- Social Media Content: Develop ideas and content for social media (TikTok, FB, IG) to boost brand presence in the market.
- Brand Identity: Ensured consistent application of brand identity across all touchpoints, including corporate materials, marketing content, and digital platforms, strengthening overall brand equity.
- Market Analysis for Product Development: Conducted in-depth market analysis to support new product development, identifying target markets, customer needs, and competitive landscapes to inform product strategy and positioning
- Cross-Functional Collaboration: Partnered with design, product, and sales teams to ensure cohesive brand messaging and positioning across campaigns and product launches.
- Website management: Lead the development of the subcompany’s website project and corporate website revamp project, including website wireframe, user journey and website content.
Senior Executive, Digital Experience & Brand Marketing
Malaysia Digital Economy Corporation (MDEC)
07.2022 - 07.2024
- Managing MDEC’s online brand presence, primarily MDEC’s corporate website www.mdec.my and all of its subpages.
- Coordinating with multidisciplinary teams to for the website content planning and execution
- Understanding user journey to align with business objective and needs in developing a content strategy that drives awareness, acquisition, and retention across all business units.
- Oversee all marketing content to ensure customer engagement and brand consistency, including developing impactful calls-to-action for website conversion.
- Actively involved in SEO effort to increase website traffic, that includes in making sure a proper implementation of tracking involving Google Tag and Google Analytics
- Provide support to teams in PR, social media, events for brand consistency in communication and smooth project implementation.
Marketing Executive
Malaysia Digital Economy Corporation (MDEC)
08.2021 - 06.2022
- Liaising with internal and external team, including agencies for media analysis, media planning and buying(offline and online media) and campaign execution.
- Monitor campaign coordination, update and reporting.
- Manage and coordinate the division incoming request from multiple Business Units
- Web content update and data entry.
- Managed and oversaw design of marketing material and promotional literature for a designated project.
- Provide support to teams in PR, social media, events for brand consistency in communication and smooth implementation.
Media Planner Intern
WaveMaker
Damansara
03.2021 - 07.2021
- Provide support in media proposals
- Manage & report on campaign performance
- Ensure smooth campaign implementation
- Assisting in digital billing processes between agencies
- Used Media Tools by SQAD software as the platform to report the advertising campaign result
Education
Bachelor of Communication (Hons.) - Interpersonal Communication
University Teknologi MARA Shah Alam
Shah Alam01-2021
Diploma - Teaching English as a Second Language
University of Selangor (UNISEL)
Selangor01-2017
Skills
- Brand Management - Manage brand identity, positioning, and messaging across all marketing channels to ensure consistency and alignment with brand values
- User Experience - Proficient in optimising website user journeys through user research, journey mapping, and iterative improvement strategies to enhance user experience and satisfaction
- Data Analysis - Ability to analyse marketing data and metrics to measure campaign performance, identify trends, and make data-driven decisions to optimise marketing strategies
- Digital Analytics Tools - Proficiency in using digital analytics tools such as Google Analytics, or similar platforms to track website traffic, user behavior, and campaign performance
- Project Management - Strong project management skills to oversee multiple marketing initiatives simultaneously, set timelines, and ensure timely delivery of projects within scope
- Google Analytics
- JIRA
- Microsoft Planner
Accomplishments
- 12th Global Consumer Engagement Forum 2023 for GLOW campaign - Best Influencer Marketing Creative: Silver
- Deputy Director of Malay Public Speaking Co-curricular Program
- Dean’s List Award Recipient for 6 semesters in Degree
- Graduated Degree in Bachelor of Communication (Hons.) Interpersonal Communication with ANC (VICE CHANCELLOR AWARD)
- Led end-to-end planning and execution of Maxis’s participation at CYBERDSA 2025, including the launch of its Quantum-Safe Network, driving strategy, content development, and cross-functional stakeholder alignment to strengthen brand positioning in cybersecurity.
CAREER HIGHLIGHTS
- Represent the company involvement, planning and executing a parade float for Hari Kebangsaan 2022 at Dataran Merdeka.
- Leading the website planning for Malaysia’s digital economy nationwide event, Malaysia Digital Expo (MDX 2023), also played a key role in assisting the ticketing plan and ensuring the seamless execution of the ticketing system.
- Involved in the MDEC corporate website migration that included over 200 subpages, in terms of branding while working closely with the IT team.
- July 2023 MDEC new recognition - Highlighted as always prepared to take the lead with a positive "can-do" attitude, as demonstrated during the entire Horizon launch project.
Timeline
Segment Marketing
Maxis Business
02.2025 - Current
Senior Executive Marketing
Amtel Intelligence
08.2024 - 01.2025
Senior Executive, Digital Experience & Brand Marketing
Malaysia Digital Economy Corporation (MDEC)
07.2022 - 07.2024
Marketing Executive
Malaysia Digital Economy Corporation (MDEC)
08.2021 - 06.2022
Media Planner Intern
WaveMaker
03.2021 - 07.2021
Bachelor of Communication (Hons.) - Interpersonal Communication
University Teknologi MARA Shah Alam
Diploma - Teaching English as a Second Language
University of Selangor (UNISEL)