Excel , Word , PowerPoint
Hi, I’m
Alan Lim
Area Sales Manager (Southern Region)
Melaka Tengah, Johor,01
Summary
Results-driven Area Sales Manager with over 10 years of experience in the FMCG sector, including leadership roles at L'Oréal and Haleon (GSK). Proven ability to drive consistent business growth with 12%+ YoY performance, leveraging expertise in regional sales strategy, team development, and trade execution. Skilled in leading high-performing teams and optimizing operations across 2,000+ outlets to accelerate market share and enhance brand equity. Passionate about delivering impactful results and fostering sustainable growth.
Overview
17
years of professional experience
3
Languages
Work History
L’Oréal MalaysiaMelaka , Johor Bahru, Melaka Johor Bahru
Area Sales Manager
06.2019 - Current
Job overview
- Manage second largest distributor business in General Trade West Malaysia, overseeing key operational and strategic activities
- Led and coached a sales team of 16 members to achieve high performance and team development goals
- Consistently delivered over 12% year-over-year sales growth across all categories and drive highest distribution growth (+11%) in General Trade Team.
- Collaborated with marketing and supply chain teams to coordinate successful new product launches. Recognized for excellence by winning the best display contest and being the first in Malaysia to activate initiatives within top business contributor categories
- Built and maintained strong relationships with key retailers to support their business growth and increase market share
- Developed strategies by understanding shopper trend to grow market share and outperformed competitors in targeted categories.
- Won 3 awards from 2023-2024 for going above and beyond to drive business growth
Haleon (GSK) Malaysia
Sales Executive / Sales Supervisor
01.2013 - 06.2019
Job overview
- Promoted from Sales Supervisor to Sales Executive in 2016 due to strong performance
- Managed territory development and retail execution for key OTC and personal care brands
- Built and maintained strong trade relationships, improving in-store share and visibility
- Recognized for exceeding quarterly sales targets and leading successful promotion campaigns
- Trained and mentored junior field representatives, supporting sales capability development
MunchyMelaka, Melaka
Sales Representative
04.2008 - 05.2013
Job overview
- Expanded customer base, networking, and relationship building.
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Increased sales revenue by identifying and targeting high-potential accounts.
- Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
Education
Sekolah Menengah Yok BinMelaka Tengah, Johor, Malaysia
No Degree
04.2001
Skills
Team Leadership & Development
Software
Timeline
Area Sales Manager
L’Oréal Malaysia
06.2019 - Current
Sales Executive / Sales Supervisor
Haleon (GSK) Malaysia
01.2013 - 06.2019
Sales Representative
Munchy
04.2008 - 05.2013
Sekolah Menengah Yok Bin
No Degree
04.2001
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