Siti Aisyah Shahirah Mohd Azmi
INDUSTRIAL DESIGNER
Puchong Batu Dua Belas
Summary
Detail-oriented Industrial and Digital Designer with experience in automotive styling, e-commerce visual design, and brand-driven content creation. Trained in a professional R&D environment at Perodua during my internship and experienced in fast-paced commercial design workflows, I combine technical design thinking with strong visual storytelling. Known for reliability, precision, and a high standard of execution, I take pride in delivering work that is not only aesthetically strong but also commercially effective.
Overview
5
5
years of professional experience
2
2
Languages
Work History
Graphic Designer
EHJ Gifts & Marketing
06.2025 - Current
- Designed and implemented an internal masterlist to track design sets and standardize PSD access, reducing template search time.
- Prepare cover listings for ETSY platform converted to sales during peak season, increase engagement from audience by 20%.
- Collaborated with production and marketing teams to align design output with customer experience and brand quality standards.
- Handle end-to-end custom product design for e-commerce orders across 5+ international Etsy shops.
- Manage customer service for better enhancing experience towards customers, resulting repeated buyers and increasing sales.
- Manage and utilize AI tools for efficiency while ensuring company’s identity and products remain attractive to the market.
- Prepare mockups for over 1000 SKUs, for clients approval before production starts, ensuring accuracy and minimise loss.
- Developed and optimized product listing copy to communicate product value, features, and differentiation, resulting in clearer customer understanding and fewer pre-purchase inquiries.
- Streamlined online shopping user flows by designing intuitive user selection to ensure accurate design input, reducing back and forth communication with clients.
- Able to manage more than a thousand personalized orders daily during peak season (end of year)
- Created digital image files for use in digital and traditional printing methods.
- Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
Styling Design Department
PERODUA
07.2024 - 10.2024
- Collaboration: Worked alongside other interns (from UITM) in a dynamic team environment.
- Sketching Skills: Developed and refined automotive design sketching techniques, following professional standards for fresh designers at Perodua.
- 3D Modeling: Acquired and applied skills in Blender for creating detailed 3D automotive models.
- Animation Proficiency: Learned and executed animation techniques to visually communicate design functionality and concepts.
- Design Process Mastery: Conducted comprehensive research, ideation, and development to complete an original automotive design project.
- Final Presentation: Delivered a polished final presentation, showcasing the complete automotive design process and model.
- Professional Development: Experienced industry-level design practices and workflows as part of a structured training program.
- Project Involves:
- Microcar Design for Delivery
Salesperson
NoraFlora Enterprise
01.2023 - 01.2025
- Hard sell and soft selling kuih raya during the month of Ramadan resulting to increased in sales by 15% each year.
- Executed daily shift change checklist, ensuring store organization, cleanliness, and efficiency, resulting in improved customer experience.
Enumerator, Batik Research Project
UniSZA
01.2024
- Conducted structured interviews and surveys with batik artisan, manufacturers and community members
- Assisted in transcribing and extracting data from interviews resulting an accurate journal publishing
- Supported fieldwork logistics, including scheduling interviews, managing survey forms and capturing data
Salesperson
NoraFlora Enterprise
01.2021 - 01.2022
- Hard sell and soft flower arrangements during convocation period of UNISZA resulting 30% increase in sale in the consecutive year
- Ensuring store organization, displays and products are visible to attract customers
Customer Service F&B
Lebanon Smoothie
01.2019
- Providing friendly and efficient customer service resulting regular customers visit
- Initiating digital delivery profile for the shop resulting a boost of sale
Production Line Worker
Wandin Valley Farm
01.2018
- Inspected and sorted cherries based on quality standards
- Worked in a fast-paced environment to meet daily sorting targets
Education
Bachelor of Industrial Design (Honours) -
Universiti Sultan Zainal Abidin
Terengganu02.2025
IB Diploma - undefined
Kolej MARA Seremban
Negeri Seremban07.2017
Sijil Pelajaran Malaysia (SPM) - undefined
MRSM Kuala Berang
Terengganu03.2015
Skills
- Design Development
- Documentation
- Adobe Photoshop
- Project Management
- Sketching
- Autodesk Fusion
- Data collection
- Image editing
- Print design
- Layout design
- Flexible and adaptable
Accomplishments
- Achieved net profit of RM4.5 million in a month through effective communication and tight deadline during peak season in current company by collaborating with production team overseas.
- Managed to gain revenue of ~RM50,000 per month in the month of Ramadhan through my experience as a salesperson at Nora Enterprise, managing the store with efficiency.
- Collaborated with team of ten as an intern in the development of microcar concept.
- Achieved rendering concept by introducing Blender Software development of the project.
Additional Information
I’m a designer who is driven by growth and craftsmanship. I enjoy building skills over time, setting personal goals, and pushing my work to a higher standard. I’m motivated not just by deadlines, but by the satisfaction of seeing something become more refined, meaningful, and useful through my effort. I love to connect with people and listen well to others. I wish to be someone who can see the value of others, in return, someone else would see my value as well.
Interests
Photography, Architecture, Design, True Crime Documentary
Timeline
Graphic Designer
EHJ Gifts & Marketing
06.2025 - Current
Styling Design Department
PERODUA
07.2024 - 10.2024
Enumerator, Batik Research Project
UniSZA
01.2024
Salesperson
NoraFlora Enterprise
01.2023 - 01.2025
Salesperson
NoraFlora Enterprise
01.2021 - 01.2022
Customer Service F&B
Lebanon Smoothie
01.2019
Production Line Worker
Wandin Valley Farm
01.2018
IB Diploma - undefined
Kolej MARA Seremban
Sijil Pelajaran Malaysia (SPM) - undefined
MRSM Kuala Berang
Bachelor of Industrial Design (Honours) -
Universiti Sultan Zainal Abidin
References
- Ruwaidy, Mat Rasul, Lecturer, ruwaidyrasul@unisza.edu.com, +6013 2266806, UniSZA
- Norasyikin, Entrepreneur, +6013 4563422, Nora Flora Enterprise