Aimelia Azhar
Business Development Manager
CHERAS
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
6
6
years of professional experience
Work History
Business Development Manager
Adbro Marketing Solutions
02.2024 - Current
- Generated new business with marketing initiatives and strategic plans.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Conducted comprehensive market research and analysis to identify emerging trends and potential areas of expansion.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Represented company and promoted products at conferences and industry events.
Senior Media Planner
OMD Malaysia
6 2022 - Current
- Devised bespoke media and communications plans to meet client growth goals.
- Evaluated campaign performance, utilising data to inform future campaign strategy.
- Monitored emerging media trends to remain ahead of competitor activity.
- Promote innovative media solutions in line with evolving media landscape, helping to maintain competitive market positioning.
- Responded quickly to technical issues for minimised project disruption.
- Liaised with partner agencies, broadening campaign capabilities for maximised impact and increased client satisfaction.
- Interpreted client objectives and adapted pitches to secure profitable campaigns.
- Developed and maintained strong relationships with media owners and suppliers on day-to-day level.
- Analysed campaign data for improved media planning decisions.
- Reviewed account activity, seeking areas for campaign improvements and strategic profit growth.
- Managed multiple campaigns, optimising click-thru rates, conversion rates and bid management to achieve KPIs.
- Improved revenue generation by evolving campaign possibilities with stakeholders and development teams.
- Implemented campaign delivery through calculated cross-functional collaboration.
Media Planner
Mindshare
07.2021 - 05.2022
- Developed high-performing campaigns to boost engagement across Instagram, Facebook and LinkedIn.
- Reviewed account activity, seeking areas for campaign improvements and strategic profit growth.
- Responded quickly to technical issues for minimised project disruption.
- Collaborated with cross-functional teams to develop and distribute media packages.
- Collaborated effectively with social media influencers, building diverse network of profitable client partnerships.
Media Planner
Publicis Media
01.2020 - 06.2021
- Analyzed data to extract and translate insights into actionable and performance-enhancing changes.
- Forecasted delivery plans to meet timeframe and budget targets.
- Monitored emerging media trends to remain ahead of competitor activity.
- Evaluated campaign performance, utilising data to inform future campaign strategy.
- Demonstrated exceptional knowledge of social media audiences, adapting content accordingly to meet brand needs and target relevant clientele.
- Developed and maintained strong relationships with media owners and suppliers on day-to-day level.
- Implemented campaign delivery through calculated cross-functional collaboration.
- Analysed campaign data for improved media planning decisions.
- Liaised with partner agencies, broadening campaign capabilities for maximised impact and increased client satisfaction.
Education
Bachelor of Arts - Bachelor of Mass Communication and Media Studies (Hons) Advertising
Universiti Teknologi MARA
Diploma of Higher Education - New Media and Content Enterprenuership
Universiti Teknologi MARA
High School
SMK Bandar Tun Hussein Onn 2
Skills
Background in Media Planning & Buying
Campaign development experience
Calm under pressure
Communication skills
Emotional support and companionship
Customer demographics understanding
Timeline
Business Development Manager
Adbro Marketing Solutions
02.2024 - Current
Media Planner
Mindshare
07.2021 - 05.2022
Media Planner
Publicis Media
01.2020 - 06.2021
Senior Media Planner
OMD Malaysia
6 2022 - Current
Bachelor of Arts - Bachelor of Mass Communication and Media Studies (Hons) Advertising
Universiti Teknologi MARA
Diploma of Higher Education - New Media and Content Enterprenuership
Universiti Teknologi MARA
High School
SMK Bandar Tun Hussein Onn 2