Aidil Mariza Mohd Ramli

Achievements:

• Orchestrated double-digit sales campaigns on Meta and Google, achieving remarkable threefold increase in ROAS.
• Exceeded expectations with 270% rise in conversions for Performance Max Sales campaign.
• Key Responsibilities:
• Implemented and refined e-commerce marketing initiatives for leading drugstore and pharmacy client across Google, Meta, Twitter, and TikTok.
• Maintained daily client communication for effective expectation management.
• Conducted regular campaign performance analyses and delivered weekly insights to clients.

Achievements:

• Achieved below estimated paid ads cost-per-results for CelcomDigi, a major telco client in Malaysia, across platforms like Google, YouTube, and TikTok. Notably, achieved RM0.01 CPC for TikTok campaign, compared to estimated RM0.15.
• Surpassed expected results for CelcomDigi campaigns, achieving 100% reach on YouTube campaign and 140% increase in clicks for GDN campaign.
• Successfully advocated for doubled budget investment in TikTok Reach campaign for CelcomDigi, leading to increased agency profits.
• Significantly boosted customer acquisition for regional client Philips Electronics, exceeding campaign objectives with over 100% increases in orders, revenue, and Return on Ad Spend on platforms like Shopee and Lazada.

Key Responsibilities:

• Managed team of five overseeing CelcomDigi, one of Malaysia's largest telco clients, handling client relations, budgeting, media planning, reporting, and targeting strategy development.
• Led campaign management for regional e-commerce client Philips Electronics in Australia and Singapore, preparing media plans and optimizing campaigns for major Sales events such as 6.6, 9.9, and 11.11.
• Prepared detailed weekly and monthly reports and presentations based on comprehensive campaign performance analysis.

Achievements:

• Generated 65 leads through paid ads, revitalizing company's Lead Generation efforts.
• Increased website click-through rate from 7% to 12% within six months.

Key Responsibilities:

• Managed all digital marketing activities for regional B2B business, including setup of Google and Meta ad accounts, management of social media pages, and oversight of email marketing campaigns.
• Collaborated cross-functionally with content and development teams to design and optimize company website, integrating SEO strategies in planning phase.
• Enhanced user purchasing journey by analyzing and redesigning company website's lead forms, focusing on improving user experience.
• Advised on media platforms, budget allocation, website design, and content for company rebranding strategies, optimizing organizational processes with marketing team.
• Stayed informed about latest B2B industry trends through blogs, articles, and videos, sharing insights with organization.

Achievements:

• Achieved a 63% increase in ROAS for client’s brand on Meta.
• Exceeded estimated sales value for client campaigns by threefold.
• Persuaded client to double investment in Google Search advertising, surpassing campaign KPIs by over 100% and reinforcing agency’s reputation for delivering strong ROI.

Key Responsibilities:

• Managed e-commerce ads for Estee Lauder across Google (Search Engine Marketing, YouTube, Demand Generation) and Meta, encompassing media planning, campaign creation, optimization, analytics, pixel setup, and tracking.
• Handled simultaneous management of paid ads for multiple regional clients in countries such as Indonesia, Vietnam, and the Philippines.
• Ensured client expectations were met by maintaining task timelines through effective to-do lists and prioritization.
• Improved customer satisfaction by optimizing communication channels and response times.

Achievements:

• Consistently exceeded social media campaign KPIs by over 100% through strategic targeting and compelling creatives.
• Increased engagement rates on client's social media platforms by crafting and managing tailored content that effectively resonated with target audiences.
• Enhanced customer trust in client's brand through proactive community management, ensuring timely and informative responses on social media platforms.

Key Responsibilities:

• Managed and executed paid advertising campaigns across client's social media channels, overseeing campaign setup, optimization, and performance reporting to achieve measurable ROI and engagement metrics.
• Directed overall social media presence and content strategy for clients, including comprehensive copywriting, creative development, and fostering meaningful customer interactions.
• Coordinated and supervised collaborations with social media influencers, facilitating monthly content creation aligned with client objectives and brand messaging.

Achievements:

• Significantly boosted brand visibility through strategic placement of advertisements on high-traffic mediums in Malaysia, such as billboards along the Federal Highway and radio spots on stations like Era FM and Hitz FM.
• Exceeded visitor targets for CIMB Bank’s new credit card launch in Malaysia’s east coast using localized radio stations, print ads, and outdoor billboards.
• Enhanced client satisfaction by meticulously developing and executing customized media strategies across traditional (Radio, TV, Print, Outdoor) and digital platforms, ensuring comprehensive impact and client fulfillment.

Key Responsibilities:

• Coordinated integrated campaign strategies, aligning media outreach initiatives across diverse verticals to maintain cohesive brand messaging.
• Managed client expectations through regular updates on project progress and consistent daily and weekly communication.
• Collaborated closely with third-party media vendors to devise optimal, cost-effective advertising plans tailored to specific client needs.

Achievements:

• Ensured high relevance of advertisements among target audiences by providing strategic guidance on visual and thematic elements that align with the client's identity as a respected telco service provider. This included selecting colours, patterns, and copy that resonated effectively with the intended demographic.
• Facilitated prompt and accurate realization of client's advertising concepts by effectively conveying their brief to the creative team comprising graphic designers and copywriters.
• Enhanced efficiency in the creative process by consistently communicating client feedback and necessary adjustments to the creative team, thereby facilitating improvements in ads.

Key Responsibilities:

• Advised clients on the creative execution of their advertisements across print, radio, and outdoor media, focusing on design aesthetics, colour schemes, and messaging consistency.
• Acted as liaison between clients and creative team, ensuring clear understanding and implementation of client's vision and objectives throughout the creative process.
• Collaborated closely with creative team to brainstorm innovative ideas that resulted in compelling designs and content for client's advertisements.
• Maintained comprehensive knowledge of client's product offerings to ensure accurate representation and relevance during brainstorming sessions and creative development.