Aiden Chooi

• Led entire sales management for 70% of company's real estate development portfolio (local and overseas) with GDV worth RM10.68 billion while leading team of three (3) Assistant Managers and thirty-one (31) Sales Consultants.
• Responsible for cross-function collaborations (Marketing, Sales Support, Finance, Project Management, Contract etc.) for operational smoothness.
• Responsible for developing KPIs and sales targets aligned to company's financial goals.
• Responsible for stakeholder management (internal and external) by delivering overachievement of monthly sales targets followed by presentation of weekly sales conversion report to top management.
• Responsible for negotiations and developing external collaborations (agencies, bankers, lawyers, media etc.) for expansion of sales reach and speed.
• Responsible for formulation of effective sales strategies and training modules delivered via conducting effective trainings, meetings, briefings and motivational coaching.
• Attended industry conventions, seminar, business networking sessions and other meetings with primary mission of expanding market opportunities.
• Built long-lasting relationships with customers and community to establish long-term business growth while promoting brand awareness.

Key Achievements:

• RM368.2 million converted sales (2023)
• Top Team (Q3 and Q4)
• Top Team of the Year (2023)

• Led team of seventeen (17) Team Leaders and twenty-two (22) Real Estate Negotiators (RENs) through effective trainings, motivational coaching, meetings, field study and briefings.
• Powered entire sales management of six (6) major developments in key locations from start to finish achieving fully-sold (100% signed) status on average 12 months prior to completion.
• Assisted and contributed significantly to company's financial objective of achieving RM2 billion in converted sales.
• Responsible for market research and competitor analysis to determine approaches fulfilling market trends and demands. Achieved by creating and launching full-scope of effective sales strategies backed by solid marketing campaigns.
• Responsible for cross-function collaborations (Sales Support, Sales Admin, Finance, Project Management, Contract etc.) for operational smoothness.
• Responsible for negotiations and development of external collaborations (bankers, lawyers, media etc.) to optimize rate of conversion.
• Created strong proven after-sales process to grow customer loyalty for increased repeat sales and referrals.

Key Achievements:

• 2020:

- RM62.8 million Personal Sales

• 2021:

- RM371.7 million Group Sales

- Star Award

- Top Performing HOT (3-times)

- Top Performer 2021 (HOT)

• 2022:

- RM472.8 million Group Sales

- Star Award

- Top Performing HOT (3-times)

- Champion Top Performer 2022 (HOT)

• 2023:

- RM337.1 million Group Sales

- Star Award

- Top Performing HOT (2-times)

• Led sales management for team of 211 sales and marketing personnel, including team leaders and project coordinators.
• Responsible for planning and negotiations of project acquisitions with developers to secure appointment contracts.
• Responsible for cross-function collaborations (Sales Admin, Contract and Finance) to assist company in timely payment claims.
• Responsible for leading and directing direction of entire team by implementing innovative sales strategies.
• Responsible for conducting effective weekly trainings, meetings, project briefings and motivational coaching.
• Assisted company in growing market share through branding to increase customer confidence.
• Maintained financial controls, planned business operations and control expenses while identifying areas of growth to boost profits.

Key Achievements:

• 2015:

- Best Excellent Newcomer Award

- Silver Award

• 2016:

- RM283.6 million Group Sales

- Gold Award (2-Times)

• 2017:

- RM361.9 million Group Sales

- Gold Award (4-Times)

• 2018:

- RM486.4 million Group Sales

- Gold Award (3-Times)

• 2019:

- RM687.2 million Group Sales

- Gold Award

- Platinum Award (2-Times)

- Top 10 Leader Group Sales

• 2020:

- RM293.2 million Group Sales

- Titanium Award (2-Times)

- Top 10 Leader Group Sales

• Led nationwide sales and marketing team of 102 sales executives (full-time and part-time).
• Spearheaded trade show participation, showcasing products effectively while networking with potential partners or clients.
• Delivered benefit-oriented and polished presentations driving dramatic revenue growth across multiple sales channels.
• Outlined marketing strategies and developed collaterals in close collaboration with product management team.
• Improved brand visibility with well-executed promotional campaigns and engaging social media content.
• Responsible for developing 24-week training series for effective product training to strengthen team's sales repertoire.
• Optimized sales processes, streamlining procedures for increased efficiency and better customer service

Key Achievements:

• RM41.8 million converted sales
• Successful R&D and product development involvement of patented 'vari-angle' IBIS image stabilizer
• Best Performing Sales Manager

• Led team of 14 sales executives within Klang Valley.
• Constructed full-scale sales system consisting of customer experience, customer service and after-sales.
• Conducted regular outlet visits, identifying areas for improvement and implementing necessary action plans.
• Developed and implemented strategies focused on increasing sales and improve customer service.
• Maintain close working communication with dealers and checked store merchandise regularly for proper display and consistent replenishment of orders.
• Trained and coached sales team members on best practices for customer service and sales techniques
• Created innovative sales strategies, leading to improved market share and visibility for the company's products

Key Achievements:

• RM9.2 million converted sales
• Leadership: Head of Sales Executives Award