Ai Ping
Consumer Goods Professional
Cheras,selangor
Summary
Dynamic Senior Manager offering expertise in building partnerships, retaining key accounts and enhancing profit channels. Strong leader with proficiency in growing professional network, influencing decision-makers and devising successful strategies. Collaborative and strategic team leader with robust background in customer relationship management.
Overview
21
21
years of professional experience
5
5
years of post-secondary education
5
5
Languages
Work History
Senior Key Account Manager
HOCATSU (M) SDN BHD
Petaling Jaya, Selangor
01.2019 - 08.2023
- Achieved remarkable 30% growth in sales revenue compared to previous year
- Led successful reorganization of retail department, resulting in reduction of inventory holding by clearing aging stocks and decreasing collection days by 35%
- Established sales goals by forecasting annual sales budgets in alignment with company direction and goals
- Responsible for achieving sales budget and KPIs for all key accounts
- Conducted quarterly stock forecasts for total retail department
- Spearheaded new product launches and identified suitable brands for retail market
- Managed trade funds effectively to ensure sales targets and account profitability were met
- Initiated, developed, implemented, and evaluated promotion strategies with assigned key accounts and sales teams
- Analyzed key account direction, behavior, and category trends to optimize planning and business opportunities
- Maintained high level of motivation and created positive and engaging environment for team members
- Managed sales team performance by providing advice, motivation, and strategic guidance
- Led efforts to achieve sales growth for eCommerce platforms (Lazada & Shopee)
- Ensured strong brand visibility and merchandising at all retailer outlets
- Successfully managed team of 7 individuals to meet and exceed sales goals.
- Contributed to event marketing, sales and brand promotion.
- Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
- Analyzed sales and customer data to identify trends and opportunities for increased profitability.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- Analyzed sales to manage life cycle of product, inventory models and selling rates.
- Managed diverse portfolio of key accounts, ensuring consistent revenue streams and business expansion opportunities.
Key Account Manager
SCHWAN-STABILO MARKETING SDN BHD
Seri Kembangan, Selangor
01.2017 - 12.2018
- Developed, maximized, and maintained long-term relationships with existing customers to enhance customer satisfaction and company sales
- Prepared monthly reports on competitor's new products, market trends, and focus products to inform strategic decision-making
- Collaborated closely with Marketing Manager to coordinate key account activities, ensuring excellent display and sell-out
- Monitored effectiveness of marketing campaigns to optimize ROI
- Actively participated in sales events, particularly Back To School, which contributed at least 40% of total sales
- Specialized in handling hypermarkets and some independent chains
- Managed hypermarket accounts including Giant, Tesco, Econsave, Aeon Big, and Lulu, as well as independent accounts such as TF Value Mart and MyHero
- Successfully negotiated and relisted Stabilo products in Mydin in August 2017, revitalizing business relations after a hiatus since 2013
- Led and managed team consisting of 2 sales representatives and 1 merchandiser, ensuring cohesive and effective operations.
- Negotiated contract renewals with existing clients, securing long-term commitment and fostering ongoing collaboration.
- Proactively identified potential issues within key accounts, taking corrective action to prevent loss of business or dissatisfaction.
- Presented accurate sales forecasts based on detailed analysis of market trends, ensuring optimal resource allocation for maximum results.
- Analyzed key competitors to respond to competitive threats.
Key Account Manager
GROUPE SEB MALAYSIA SDN BHD
Damansara, Selangor
01.2010 - 01.2017
- Achieved consistent yearly growth of 10% - 15% against assigned Key Account targets
- Elevated Aeon's ranking from 5th to 3rd position within 2 years through implementation of exclusive and loyalty programs
- Cultivated strong business relationships with buyer teams, serving as primary contact person to ensure smooth operational management
- Negotiated annual contracts with channels to drive profitable growth for company
- Conducted thorough data analysis to formulate and execute key account plans, ensuring alignment with budget and target objectives
- Managed team of 20 promoters, collaborating closely with promoter management and merchandising teams to optimize sell-out and channel stock levels
- Identified and capitalized on new growth opportunities, fostering development of new sales opportunities within channels
- Coordinated with marketing and supply chain teams to achieve sales forecast accuracy KPIs
- Consistently achieved yearly budget and KPI targets
- Developed and built Key Account Plans (KAP) to achieve monthly targets and market shares
- Conducted monthly business reviews and annual Top-To-Top meetings with all key accounts
- Managed accounts including Aeon, Sogo, Isetan, and corporate accounts (Banks, Redemption House, Nestle).
Key Account Executive
UNZA (M) SDN BHD
Subang Jaya, Selangor
09.2006 - 12.2009
- Ensured optimal sales, distribution, and merchandising strategies to maximize performance
- Successfully achieved monthly and annual sales targets through strategic planning and execution
- Initiated, planned, and implemented promotion activities for designated Key Accounts to drive sales and brand visibility
- Negotiated and implemented display and promotional activities at outlets to enhance product visibility and drive sales
- Cultivated strong working relationships with all buyers and outlet personnel, ensuring smooth operations and effective communication channels.
- Informed customers of promotions to increase sales productivity and volume.
- Contributed to team objectives in fast-paced environment.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty.
Sales Consultant
WEARNES AUTOMOTIVE SDN BHD
Sungai Besi, Kuala Lumpur
04.2002 - 09.2006
- Demonstrated vehicles, highlighting specifications, and facilitating test drives to potential customers
- Focused on providing exceptional customer service with goal of delivering most memorable automotive experience
- Prepared weekly reports for principal and sales manager, providing insights into sales performance and opportunities for improvement
- Managed existing accounts and generated new prospects through proactive phone calls and outside appointments
- Developed and maintained working relationships with relevant support departments to ensure smooth operations and customer satisfaction
- Continuously updated knowledge of competitor's products and services to offer best possible solutions to customers
- Conducted post-delivery follow-up calls to ensure customer satisfaction with vehicle and services provided
- Cultivated and nurtured relationships with customers, fostering long-term loyalty and networking opportunities.
- Facilitated smooth transactions by efficiently handling paperwork, processing payments, and addressing any concerns or questions from client promptly.
- Engaged in friendly conversation with customer to better uncover individual needs.
- Maximized customer retention by resolving issues quickly.
- Collaborated with cross-functional teams to identify and address customer needs.
- Strengthened brand reputation by delivering superior customer experiences that fostered loyalty and repeat business.
- Maintained sense of urgency in answering customer questions and requests through email or voice messaging.
Education
Diploma - Human Development
University Putra Malaysia
Serdang 01.1998 - 04.2000
Bachelor of Science - Human Development
University Putra Malaysia
Serdang 01.2000 - 04.2002
Skills
Interpersonal Skills
undefinedWebsites
Languages
English
Bilingual or Proficient (C2)
Malay
Bilingual or Proficient (C2)
Chinese (Mandarin)
Advanced (C1)
Chinese (Cantonese)
Intermediate (B1)
Interests
Playing badminton
Travelling
Outdoor activities
Quote
"Great things at work are never done in person. They are done by a team of people"
Steve Jobs
Timeline
Senior Key Account Manager
HOCATSU (M) SDN BHD
01.2019 - 08.2023
Key Account Manager
SCHWAN-STABILO MARKETING SDN BHD
01.2017 - 12.2018
Key Account Manager
GROUPE SEB MALAYSIA SDN BHD
01.2010 - 01.2017
Key Account Executive
UNZA (M) SDN BHD
09.2006 - 12.2009
Sales Consultant
WEARNES AUTOMOTIVE SDN BHD
04.2002 - 09.2006
Bachelor of Science - Human Development
University Putra Malaysia
01.2000 - 04.2002
Diploma - Human Development
University Putra Malaysia
01.1998 - 04.2000
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