

Strategic Digital Marketing Executive with a Bachelor’s Degree in Corporate Communication and proven experience driving measurable digital growth through structured planning and execution. Experienced in defining SEO direction, managing paid media configurations, scaling multi-platform social presence, and aligning brand positioning with performance objectives. Combines communication strategy with operational discipline from multinational and agency environments.
• Defined and implemented structured SEO practices including keyword research, meta description optimization, slug alignment, and readability improvement across bilingual platforms.
• Determined content direction based on search intent and audience segmentation strategy.
• Planned and executed keyword-based article development aligned with digital positioning goals.
• Managed Google Ads settings to support website visibility and performance objectives.
• Configured and maintained TikTok Business Manager for campaign setup and digital growth alignment.
• Spearheaded multi-platform growth strategy across TikTok, Instagram, Facebook, and YouTube.
• Analyzed performance metrics to refine content positioning and improve engagement outcomes.
• Led end-to-end content operations for two bilingual digital publishing websites.
• Managed high-volume invoice database processing under France account within a multinational corporate framework.
• Maintained strict compliance with global operational standards and accuracy benchmarks.
• Operated within structured, performance-driven corporate processes.
• Managed participant outreach and social media inquiries for client-led campaigns.
• Identified and secured suitable KOLs aligned with campaign positioning, including financial awareness initiatives such as PTPTN repayment campaigns.
• Supported campaign coordination from audience targeting to stakeholder communication.
• Assisted in event execution and preparation of official communication materials.
• Designed visual materials and supported documentation processes within the communications unit.
SEO Strategy Keyword Research Google Ads Management TikTok Business Manager Digital Growth Strategy Content Planning Brand Positioning Community & KOL Strategy Data Accuracy & Compliance CMS Publishing