AHMAD FIRDAUS NURULLAH Rasedee

• Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
• Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
• Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
• Managed budget implementations, employee evaluations, and contract details.
• Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
• Formulated policies and procedures to streamline operations.
• Developed and implemented strategies to increase sales and profitability.
• Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
• Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
• Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
• Collaborated effectively with cross-functional teams on various projects/initiatives aimed at enhancing organizational performanceresults.
• Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
• Provided strategic oversight of marketing and promotional campaigns to keep campaigns aligned with overall goals and objectives.
• Developed and maintained relationships with customers and suppliers through account development.
• Established comprehensive employee training programs to develop skills, improve productivity, and maintain compliance with industry regulations.
• Implemented operational strategies and effectively built customer and employee loyalty.
• Analyzed market trends/data to identify potential opportunities for business growth within existing or emerging markets successfully.
• Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
• Introduced new methods, practices, and systems to reduce turnaround time.
• Directed comprehensive sales efforts to exceed revenue targets consistently while maintaining customer satisfaction levels.
• Championed continuous improvement initiatives that enhanced operational performance across all departments.
• Assisted in recruiting, hiring and training of team members.
• Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
• Managed purchasing, sales, marketing and customer account operations efficiently.
• Trained and guided team members to maintain high productivity and performance metrics.
• Negotiated price and service with customers and vendors to decrease expenses and increase profit.
• Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
• Scheduled employees for shifts, taking into account customer traffic and employee strengths.
• Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
• Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
• Reduced operational risks while organizing data to forecast performance trends.

• Led Corp Comm strategies which boosted brand visibility by 40%.
• Develop PR campaigns resulting in 30% increase of media coverage within 1 year
• Enhance customer care process and improving satisfaction rating by 25%
• Spearhead social media initiatives growing followers by 30% annually from 187k to 234k.
• Cultivated strong media relationship securing key interviews with industry leaders.
• Implemented crisis communication plans and SOP mitigating PR risk by 40%.
• Drove comprehensive branding efforts elevating corporate image significantly.
• Trained team on customer engagement increasing customer retention by 40%. Creating SLA must answer within 48hrs and settle issue and revert back within 5-7 working days.
• Execute successful product launches leading to a 30% sales growth. (thru partnerships, collaborations, and seeding)
• Analyze market trends to optimize strategies resulting in 10 revenue boost YoY.
• 
  

• Self-motivated, with a strong sense of personal responsibility.
• Excellent communication skills, both verbal and written.
• Elevated Private Label and Licensed Brand driving 37% sales growth annually from RM37M to RM51M. (by RM13,7M)
• Spearheaded cross functional teams for successful product launches
• Enhanced Private Label and Licensed Brand visibility through targeted marketing strategies
• Negotiated license deals boosting profit margins
• Implemented data-driven insights improving customer engagement
• Streamed lined operation (SOP) in store reducing cost by 20% without compromising quality
• Cultivated strong principal relationship expanding distribution channels
• Recognised as a brand leader winning two industries excellent awards

• Developed strategic partnerships with key industry influencers to amplify brand visibility and credibility.
• Drove revenue growth by identifying new market opportunities and implementing targeted promotional efforts.
• Crafted compelling press releases that captured media attention, generating positive publicity for the brand.
• Lead Brand Strategy boosting market share by 30% (Womens, Kids, Running, Court sports)
• Development campaigns that increased customer engagement by 40% (Kasi Habis, Next buy RM1, Tiering by stock and by purchases)
• Executed successful product launches achieving 150% of sales target (BSN) YoY
• Drove customer retention programs drove loyalty by 25%. (Brand Day, Etc)
• Fostered partnership and collaboration expanded audience reach by 200%.
• Stream line brand messaging enhancing consistency across all channels
• Implemented digital marketing strategies improving ROI by 39%

• Improved customer satisfaction ratings by enhancing service quality and resolving client issues promptly.
• Maintained friendly and professional customer interactions.
• Continuously monitored branch performance against key performance indicators, taking corrective actions as needed to ensure objectives were met or exceeded.
• Engaged employees in business processes with positive motivational techniques.
• Achieve a customer service score og 97% with exceptional service
• Zero discrepancy in warehouse stock take for 2 years awarded by Hitachi Japan.
• Reduced operational cost by 20% thru process optimization - Zoned delivery, Planned Lead timing, Category segmentation of transporter, Warehouse planning sorting and picking.
• Reduce delivery operational time by 60% thru zoning and planned delivery and transported segmentation.
• Improved branch sales by 40% in 2016 and 30% in 2017.
• Zero returns in 2016 and 2017

• Lead a dynamic team and boost brand visibility for Solomon, Mizuno, Keen, Spalding, Colombia by 70% in 14 months thru collaborations, product launches, media engagements.
• Transformed social media presence achieving 30k followers under a year.
• Enhanced customer engagement resulting in 50% rise in conversation rate.
• Launched targeted press release and product write up securing media feature in top outlets
• Developed cross channel strategies elevating brand awareness by 60%
• Cultivated partnership and collaborations generating 500k (+-) revenue annually.
• 
  

• Drove regional sales by 30% within 2 years
• Monitored and supervised 16 franchisee in region

· Leading the development and implementation of all marketing programs/ event/ campaign and strategic sales activities

· Ensuring that the companies and its customer goals are aligned and met

· In charge of a district – Petaling Jaya, Subang Jaya, Damansara. Supervising and monitoring 6 franchise boutique in the district

· Responsible for more than 2000 sales reps and dealers/ distributors

· Interacting with customers/ members regularly to gain feedback on brand quality and service effectiveness

· Liaised closely with distributors/ member & to ensure that key target marketing areas are always covered.

· Maintaining strong and cordial relationship with corporate level sales and marketing managers and franchise managers.

· Identifying and monitoring the performance of competitors in the market place

· Providing excellent internal training/ guidance to designated accounts such as franchisee, sales reps and dealers.

· In the field daily monitoring, conducting sharing session/ training for sales rep, dealers or members on daily basis

· Actively involved in conducting monthly/ quarterly/ yearly company events, workshop, and meeting for district, recognition events, Avon Puteri’s National conference, new product launching & more.