AHMAD HAFIZUDDIN BIN NORDIN

• Directed multi-unit operations to enhance service delivery and compliance with company standards.
• Cultivated high-performance teams through effective recruitment, training, and mentorship initiatives.
• Analyzed sales trends to implement strategic plans that optimize profitability across district locations.
• Collaborated with regional leadership to develop and execute business strategies aligned with corporate objectives.
• Streamlined operational processes, resulting in improved efficiency and reduced costs within district operations.
• Monitored key performance indicators to assess team performance and drive continuous improvement initiatives.
• Supervised various locations, enforcing high-quality standards of operation.
• Ensured compliance with company policies and procedures as well as federal/state regulations by conducting regular audits of operational practices at each location within the district.
• Boosted market share by identifying and capitalizing on local market trends and opportunities.

• Managing Central Region stores consists of 13 stores, including 2 outlet stores in Genting Premium Outlet and Mitsui Outlet Park. Total headcount were 136 peoples.
• Overseeing Singapore and Malaysia Outstation stores as caretaker during the other Regional Manager on leave.
• Collaboratively working with other functions such as Merchandising, VM, HR dept and many more
• Overseeing P&L account to ensure cost efficiency and sales turnover growth within FY.
• Reports to Typo Brand Manager which based in Singapore, Cotton On ASIA office

Job Description & Achievement

1. Leadership and management – To lead and inspire teams through effective organizations, communications and time management.

• Achievement

- Created new roles (Field VM Specialist) to support Malaysia operation. Developed potential talent to fill up the new roles.

- Achieved high rating in Engagement Survey within team member reporting under Central region.

- Reducing wages cost by implementing reorganization and created Multi Store Manager roles to overseeing more than 1 stores.

2. Training and Development of Team – All team development needs are met and continually to coach and develop my team.

• Achievement

- achieved to improve 1 under performer team member with Performance Improvement Plan process.

- Development top talent to be ready for next roles. 7 promotion within period.

- Lead the induction and training Multi Store Manager within Malaysia and Singapore . Mentoring new MSM in their JD and roles.

3. Recruitment – Ensuring vacancies within my region are managed efficiently. Liaise with recruitment department to analyze manpower requirement for every store. Responsible for interviewing and decide on hiring after present to Retail Manager.

4. Customer Service – Ensure all team members maintain an exceptional level of customer service and operate with a customer first attitude. Monitor customer feedback via our Net Promoter Score and react to it accordingly.

• Achievement

- Strong NPS result in FY24. Total score of 85 points for customer satisfaction thru customer feedback.

5. Store Presentation and Visual Merchandising – Visual Merchandising practices are driven through directives, documents and any other supporting initiative, whilst maintaining brand vision and DNA. Liaise with VM department for any VM trial store setup. Monitor weekly trade update change and monthly VM change.

6. Sales & KPI Performance – to achieve sales and KPI target as per company benchmark. Measurement is based on year to year comparison. Monitor all store Sales & KPI in daily and weekly basis thru sales report provided by system and react accordingly in order to achieve targets.

• Achievement

- 4 stores under Central region won Global award for Peak Incentive in FY24.

- Achieved 2nd in highest Sales Growth % within Global market

7. Inventory Management – Ensuring stock is at correct levels within my area in partnership with Supply Chain team to achieve sales and KPI targets. Liaise with Loss & Prevention team for stock take practice on yearly basis.

• Achievement

- 7 stores achieved Green result for stock take exercise in 2023/2024.

8. Rostering and Wages Control – Achievement of wage targets within my region. Accurate Payroll management. Liaise with payroll department for any related issue occurs. Forecasting for weekly store hours on monthly basis with Retail Manager.

• Achievement

- manage to achieved wages budget within 75% budgeted by company.

9. Risk & Compliance – Adhering to Group risk and compliance policies and procedures through team training and development.

• Operation

- Manage region which are consists of 7 stores – 3 stores in Klang Valley, 2 stores in Penang, 1 stores in Kedah and 1 outlet store in Pahang (Genting Premium Outlet).

- Used to manage also stores in Kuching, Sarawak on last assigned region.

- Headcount under the region – 11 full timers which consists Store Manager, Assistant Store Manager and Store Supervisor. Besides that, more than 35 part timers reporting under same region.

- Reports to Retail Operation Manager which based in Singapore, Cotton On ASIA office.

• Job Description & Achievement

1. Leadership and management – To lead and inspire teams through effective organizations, communications and time management.

• Achievement

- 2 store in charge were awarded with Ever Better Value Award and Keeping It Real Value Award.

- Leading PEAK Committee – planning and strategizing TYPO Peak season (Nov-Dec 2022) with business focus, retail engagement and budget.

2. Training and Development of Team – All team development needs are met and continually to coach and develop my team.

• Achievement

- achieved to improve 2 under performer manager with Performance Improvement Plan process.

- initiate to develop SM as next successor for Cluster Manager in Northern region.

- Lead the induction and training new Cluster Manager on 2022. Mentoring new Area Manager in their JD and roles.

3. Recruitment – Ensuring vacancies within my region are managed efficiently. Liaise with recruitment department to analyze manpower requirement for every store. Responsible for interviewing and decide on hiring after present to Retail Manager.

• Achievement

- Recruit and train - 2 opening stores (Penang and Kedah)

- Manage to retain 3 recruited store manager on 2019 and developed them to be Senior Store Manager

4. Customer Service – Ensure all team members maintain an exceptional level of customer service and operate with a customer first attitude. Monitor customer feedback via our Net Promoter Score and react to it accordingly.

• Achievement

- achieved full scorecard for 6 month in a row. 100% customer satisfaction achieved in customer survey for at least 5 store per month in 2021-2023.

5. Store Presentation and Visual Merchandising – Visual Merchandising practices are driven through directives, documents and any other supporting initiative, whilst maintaining brand vision and DNA. Liaise with VM department for any VM trial store setup. Monitor weekly trade update change and monthly VM change.

6. Sales & KPI Performance – to achieve sales and KPI target as per company benchmark. Measurement is based on year to year comparison. Monitor all store Sales & KPI in daily and weekly basis thru sales report provided by system and react accordingly in order to achieve targets.

• Achievement

- won 1st place highest sales growth % in FY2022/2023

- won Global ATV Challenge 2 years in a row for ASIA region. (2020 & 2021).

7. Inventory Management – Ensuring stock is at correct levels within my area in partnership with Supply Chain team to achieve sales and KPI targets. Liaise with Loss & Prevention team for stock take practice on yearly basis.

• Achievement

- 4 stores achieved Green result for stock take exercise in 2020.

- 5 stores achieved Green for stock take exercise in 2022.

8. Rostering and Wages Control – Achievement of wage targets within my region. Accurate Payroll management. Liaise with payroll department for any related issue occurs. Forecasting for weekly store hours on monthly basis with Retail Manager.

• Achievement

- manage to achieved wages budget within 75% budgeted by company.

9. Risk & Compliance – Adhering to Group risk and compliance policies and procedures through team training and development.

10. Store Openings – Planning and executing new store set ups.

• Achievement – undergo 4 new stores set up. Latest setup is Pavilion Mega (TYPO).

• Led flagship store operations, ensuring adherence to company standards and enhancing customer experience.
• Developed and executed strategic sales initiatives, driving revenue growth in a competitive retail environment.
• Trained and mentored staff, fostering a team-oriented culture focused on performance and customer satisfaction.
• Analyzed sales data to identify trends and make informed decisions for product placement and promotions.
• Implemented visual merchandising strategies, enhancing store aesthetics to attract customers and boost sales.
• Championed store events that drove foot traffic, increased brand awareness, and elevated the overall customer experience.
• Achieved sales targets consistently by monitoring KPIs closely and taking corrective action as needed.
• Optimized store layout for maximum customer engagement and product visibility.
• Improved customer satisfaction scores with attentive service and prompt resolution of concerns.
• Developed a strong team culture through effective communication, training, and performance evaluations.
• Enhanced brand image by consistently maintaining high standards of visual merchandising and store cleanliness.
• Boosted employee retention rates through effective motivation, recognition, and development programs.

• Operation Management

- Planning for 8 stores setup; 5 in Klang Valley, 1 in Malacca, 1 in Johor Bharu & 1 in Kuantan

- Supporting store setup in Jakarta, Indonesia from staff training till store opening.

- Planning and coordinating store operations of 5 stores ( Max IOI City Mall, Max Sunway Putra Mall, Max Melawati Mall & Max Dataran Pahlawan, Malacca & Max East Coast Mall, Kuantan)

• Led process improvements initiatives that resulted in streamlined operations workflow across departments.
• Developed and implemented operational strategies that enhanced efficiency and improved service delivery.
• Analyzed performance metrics to identify trends, driving data-driven decisions for operational enhancements.
• Increased operational efficiency by establishing standardized procedures for daily tasks and conducting regular audits to ensure compliance.
• Coordinated training programs for staff, improving skill sets and overall team performance across locations.
• Established effective communication channels between units, enhancing collaboration and information sharing.
• Executed strategic initiatives that aligned with organizational goals, driving growth across all business areas.
• Improved overall store performance by implementing efficient multi-unit operations strategies and streamlining communication processes among units.
• Streamlined supply chain processes leading to reduced lead times enabling prompt product availability in all locations.
• Drove sales growth in each unit by designing and executing targeted marketing campaigns aligned with company objectives and market trends.
• Collaborated with cross-functional teams including marketing, finance, and human resources to align organizational goals with day-to-day operations.
• Implemented innovative sales strategies to drive revenue growth and establish the company as a leading competitor within the market.
• Developed strong teams of high-performing personnel through recruitment, coaching, mentoring, and ongoing performance evaluations.
• Enhanced customer satisfaction levels by ensuring consistent service delivery, training staff on best practices, and addressing customer feedback promptly.
• Adapted quickly to constantly changing market conditions by conducting thorough analyses of industry trends, competition, and customer preferences.
• Led the successful launch of new store locations from site selection to grand opening events while adhering to budgetary constraints and corporate guidelines.
• Optimized staff scheduling to maximize productivity while maintaining exceptional customer service standards in all locations.
• Led hiring, onboarding and training of new hires to fulfill business requirements.
• Championed employee development initiatives such as skill-building workshops and team-building activities to foster a positive work culture for all staff members.
• Facilitated regular meetings with unit managers for performance reviews, sharing best practices, and addressing any operational challenges.
• Supervised operations staff and kept employees compliant with company policies and procedures.
• Managed inventory and supply chain operations to achieve timely and accurate delivery of goods and services.