Summary
Overview
Work History
Education
Skills
Certification
Awards
Timeline
Generic
AHFAAZ KHAN

AHFAAZ KHAN

Senior Lead Data Scientist | Resident Talent Pass Holder In Malaysia
Kuala Lumpur

Summary

Data professional with over 15 years of experience driving business growth, operational excellence, and digital transformation. Adept at developing and executing innovative strategies to increase market share, optimize customer engagement, and enhance customer satisfaction. Skilled at building AI- and data-driven solutions that streamline operations and unlock new opportunities for business expansion. Known for establishing efficient processes that improve decision-making and deliver measurable impact.


With a proven ability to collaborate closely with C-level executives, present insights to board members and senior government officials, I excel at influencing strategic direction and securing stakeholder buy-in. Highly skilled in AI, machine learning, statistical analysis, and data visualization, I bring a keen eye for uncovering actionable insights from complex datasets. Recognized for strong analytical thinking, problem-solving capabilities, and leadership, I foster a results-driven culture that aligns business objectives with cutting-edge technological innovation.

Overview

18
18
years of professional experience
4
4
Certifications
2
2
Languages

Work History

Senior Lead Data Scientist

Pos Malaysia Bhd
05.2022 - Current
  • In this role, I am responsible for developing the data science, AI, and insights roadmap, and delivering relevant solutions for different functions within POS Malaysia.
  • Developing a long-term data strategy, identifying opportunities for data monetization, senior stakeholder management, and mentoring my team members are other extremely key components of my role.
  • For certain projects, my role also extends into areas of data governance and BI.
  • Projects:
  • Developed churn prediction, age, and gender classification models to enable retention and reactivation campaigns for insurance customers, as well as campaign performance measurement. This initiative has seen a 5% reduction in the monthly churn rate.
  • Developed an upsell monitoring dashboard to assist the retail team in tracking the upsell performance of counter clerks at post offices. Also created a segmentation model to categorize the staff based on their performance and help the retail team take relevant measures. This initiative has seen a little more than a 3% improvement in the upsell rate.
  • Built an optimization model to reduce the last-mile delivery cost by optimizing vehicle mix and staff. I presented the same model to MCMC in March 2025. The model is expected to reduce the last mile delivery cost by 17%.
  • Built a predictive model to estimate the Expected Time of Arrival (ETA) for consignments delivered by POS Malaysia. This has been deployed on the pos.com.my website, where customers can track the arrival date of their shipment.
  • Built an Address-as-a-Service solution to enable third-party clients to use addresses with POS Malaysia for the address-capturing process.
  • Built a location intelligence dashboard, providing demographic and economic profiles around post offices. Third-party data comprising geo-location and socio-demographic attributes was used to build this solution.
  • Developed a customer 360 data platform to enable cross-sell and retention campaigns for B2B customers.
  • Developed Power BI dashboards related to commission tracking, retail insurance performance, and vehicle maintenance tracking.
  • Designed an AI-driven tool that streamlines candidate screening for HR by matching profiles to job descriptions.

Lead Analytics Solution Architect (ASEAN)

Luxoft Malaysia Sdn Bhd
10.2021 - 04.2022
  • Developed solution architecture for data lake and data warehouse for a leading media company in Malaysia
  • Lead various initiatives to build MLOps capabilities within the ASEAN region.

Data Science Lead

Astro Measat Broadcast Network Sdn. Bhd
10.2018 - 10.2021
  • In this role, I led and executed various analytics and data science projects to address the core business problems based on POS Astro's business strategy and moving forward plans.
  • I received the Employee of the Year award in 2019 for my work related to customer lifecycle management and customer address data standardization.

  • Projects:
  • Built a holistic customer engagement framework to support campaigns around acquisition, upsell (packs, boxes, OTT), churn gating, and win-back; a combination of customer segmentation, predictive models, contact management, and omnichannel targeting was used to develop the framework.
  • Helped standardize more than 7.5 million customer addresses using the Google API.
  • Built location-based proximity profiles for broadband upsell and loyalty programs.
  • Created audience segments for media sales based on viewership, browsing, and purchase behaviors.
  • Optimized data science workflows in the form of automation, analytics, data marts, etc.
  • Lead the development of a data science training program in Astro.

Data Scientist

Hewlett Packard & DXC Technology
04.2012 - 09.2018
  • Worked as a consulting data scientist with various clients across USA and Canada
  • Worked with a US based auto maker to develop a predictive model to identify customers having a high propensity to churn
  • RFM segmentation for sales ops team in Canada
  • Early warning system for potential drug side effect combination - US FDA.

Senior business correspondent

NextGen Publishing Limited
06.2007 - 04.2010
  • I was responsible for tracking the developments in the commercial vehicle, construction equipment and farm equipment industries, generating leads, holding one to one conversation with business heads and writing business articles from a B2B perspective.

Education

PGDM - Marketing

Goa Institute of Management
03-2012

BPTh - Medicine

Maharashtra University of Health Sciences
02-2004

Skills

  • SQL data analysis

  • Proficient in Python

  • Pyspark data processing

  • E-miner

  • Logistic Regression

  • Decision Trees

  • Gradient Boosting

  • Market Basket Analysis

  • Neural Networks

  • Customer Lifecycle Management

  • R

  • SparkR

  • SAS EG

  • Linear Regression

  • Multinomial Regression

  • Random Forests

  • Support Vector Machines

  • Clustering (K-means, Hierarchical and Density Based)

  • Text Mining (TF-IDF, GLoVE etc)

  • Large Language Models (LLMs), Endoder - decoder framework,

  • AWS Cloud

  • Tableau

  • PowerBI

  • Problem scoping and client/ stakeholder management

  • Team management

  • Data governance and BI

Certification

Machine Learning

Awards

  • Received employee of the year award in Astro in 2020
  • Starting 2020, part of long-term employee retention management program in Astro
  • Consistently rated as an excellent performer across annual appraisals over the 15+ years of professional career

Timeline

Senior Lead Data Scientist

Pos Malaysia Bhd
05.2022 - Current

Lead Analytics Solution Architect (ASEAN)

Luxoft Malaysia Sdn Bhd
10.2021 - 04.2022

Data Science Lead

Astro Measat Broadcast Network Sdn. Bhd
10.2018 - 10.2021

Data Scientist

Hewlett Packard & DXC Technology
04.2012 - 09.2018

Senior business correspondent

NextGen Publishing Limited
06.2007 - 04.2010

PGDM - Marketing

Goa Institute of Management

BPTh - Medicine

Maharashtra University of Health Sciences

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AHFAAZ KHAN Senior Lead Data Scientist | Resident Talent Pass Holder In Malaysia