Afra Taidin

• Specialized in baking and selling high-quality macarons, cakes, desserts, and other baked goods to customers online and offline
• Catered to special dietary needs of customers such as gluten-free, sugarless, vegan and diabetics- friendly options
• Managed stock inventory, ordering, delivery, and payment processes using various platforms and tools
• Created and maintained a loyal customer base through excellent customer service, social media marketing, and word-of-mouth referrals
• Demonstrated creativity, innovation, and passion for baking by experimenting with new flavors, designs, and recipes by customisation
• Created and monitored promotional approaches to increase sales and profit levels.

• Enhance my confidence and self-value
• Connect with the customer’s needs and serve them with kindness and professionalism
• Memorized recipes for specialty coffee beverages and seasonal offerings.
• Maintained regular and consistent attendance and punctuality.
• Deliver outstanding customer service
• Prepare food and drinks with care and excellence
• Collaborate and cooperate with my team members to achieve our goals
• Manage money and transactions with accuracy and efficiency
• Thrive under pressure and stress in a dynamic environment
• Maintain a positive attitude when dealing with customers

Specialised in Teaching Below Subject:

Interpersonal Communication Skills

Public Oration

Introduction to Mass Media Communication

Broadcasting Management

• An enthusiastic always on the go lecturer who do her best to make sure her students is well equipped on how to communicate with anyone surrounding them
• Out of her comfort zone but working in service industry for more than 10 years has taught her a lot especially in handling human beings
• Evaluated and revised lesson plans and course content to achieve student-centered learning.
• Used variety of learning modalities and support materials to facilitate learning process and accentuate presentations.
• Utilized distance learning technology to instruct students remotely.
• Created and designed quizzes, tests and projects to assess student knowledge.

• Works on design + Food Styling + Cooking + Baking + Crafting
• This is to enhance my skills on other knowledge such as cooking, sewing and also crafting
• My job is mainly to be more in contact with customer .

• Developing and executing brand strategies
• This includes conducting market research, identifying target audiences, and creating messaging that resonates with those audiences
• Managing brand identity and positioning
• This ensures that the brand's visual identity, messaging, and overall positioning are consistent across all channels
• Building and maintaining relationships with key stakeholders
• Measuring and reporting on brand performance.

• Deployed partners and delegated tasks so that they could create and maintain the Starbucks Mission & Vision
• Supervised employees and oversaw quality compliance with company standards for food and services.
• Worked closely with team members to schedule breaks and shifts to meet state regulations.
• Experience for our customers -Balanced cash registers, made deposits, and ensured no discrepancies in cash handling
• Exercised composure under pressure and in escalated customer service scenarios.
• Kept employees operating productively and working on task to meet business and customer needs.
• Advised new employees on company procedures and policies to facilitate daily tasks and responsibilities.
• Consistently exhibited calm demeanor during periods of high volume or unusual events to keep store operating smoothly and set positive example for shift team.
• Tracked receipts, employee hours, and inventory movements.
• Trained and mentored new employees to maximize team performance.

• I am responsible for managing the Cafe
• Develop the menu and the standard procedures for the staff to adhere to
• Prepare food and beverages as a barista, baker, and cook
• Monitor the inventory and order supplies as needed
• Oversee the staff and ensure their performance and satisfaction
• Coordinate all the logistics of the cafe and resolve any issues that arise.
• Controlled costs to keep business operating within budget and increase profits.
• Managed and motivated employees to be productive and engaged in work.
• Improved marketing to attract new customers and promote business.
• Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.

• Extensive experience in setting up and managing online marketing campaigns, from creating compelling proposals and planning effective ad-copies and keywords, to preparing detailed reports and analyzing data
• Skilled at optimizing campaigns by testing different strategies, adjusting the budget and bids, and maximizing the return on investment
• Excel at dealing with clients and building long-term relationships, by understanding their goals and expectations, providing them with feedback and suggestions, and delivering high-quality results
• Skilled in: - Adobe Media Optimizer - Facebook & Instagram Advertising - Google Advertising (SEM, Display, Video)
• I have handled these account;
• Hong Leong Bank (All Division), Hong Leong Islamic Bank, Hong Leong Bank Connect, Dermatix, Alcon - Systane, Petron, The Starling Mall, Courts Malaysia, VISA, Coway, Singapore Airlines

Project Involved;

• Nestle Maggi 2 minutes ( Released) 2
• Nestle Cerelac ( Released) 3
• Nestle, Maggi Range (Editing Phase) 4
• Fontera Dairy (Researching Phase) -Working on modifying and fine-tuning the recipes given so that the audience can replicate the same results as I did
• I will also collaborate with the planning team to decide what food or recipe will be published
• Solving a cooking problem is also part of my task.

• Worked for two radio stations under a small company that broadcasts exclusively in Penang and Kuala Lumpur
• Demonstrated ability to work effectively under pressure while managing multiple responsibilities for both stations
• Highly motivated and able to work independently without supervision
• Made significant contributions to the company, including the creation and design of marketing collateral for events, concerts, and campaigns
• Member of the ideation team for upcoming events, consistently demonstrating proficiency in multitasking and cost-saving measures
• Served as the company’s official photographer
• An integral part of the social media content creation and ideation team
• Actively participated in the on-ground team for outside office work
• Proven track record in organizing successful events
• Energetic and active individual who thrives in a fast-paced environment
• Completed final touches for projects such as images sizes and font selection.
• Developed creative design for print materials, brochures, banners, and signs.
• Researched trends and projected industry changes to capitalize on emerging opportunities.

• Deployed as a copywriter and ideation team member for the DiGi Youth Facebook account and Pemandu (Global Transformation Program) social media account
• Contributed to the ideation team for an online campaign run by Ready4Work on job acquisition
• Assisted in organizing company events such as Keretapi Sarong and BattMan
• Prepared social media posts and videos with eye for viral content strategies.
• Assisted with marketing strategy development to increase public awareness and customer engagement.
• Initiated and executed a project to impact the community while working in a small group