Afiq Hazwan
Malaysia/Singapore
Summary
Senior Product Designer with over 10 years of experience in UX/UI design, product development, and interaction design. Specializing in mobile apps, digital products, and user experience strategy, I have successfully launched and scaled products across Southeast Asia. I have worked with startups and enterprises to drive data-driven design, user engagement, and product innovation. Key contributions include Lomotif, Grab, and Popsical
Overview
13
13
years of professional experience
Work History
Product & Design Consultant
Popsical
02.2024 - Current
- Re-engaged as a consultant at the CEO's request to help manage and launch a new product
- Led UX and product design initiatives for hardware and software, enhancing usability and user satisfaction
- Spearheaded the design and launch of new karaoke product Popsical 'RAWR' for the Singapore and Malaysia markets
- Delivered a user-centric design revamp, increasing user retention by 25%
- Designed and managed the end-to-end launch of Popsical Rawr
Senior Product Designer
Lomotif
03.2022 - 12.2023
- Designed and optimized key product features from the home feed to creation flow, ensuring a seamless user experience for millions of users
- Collaborated closely with product managers, engineers, and data analysts to develop and refine features based on user behavior and engagement insights
- Conducted A/B testing and data-driven design iterations to enhance video creation tools, filters, and effects, improving content quality and engagement
- Contributed to UX research initiatives, analyzing insights to refine user journeys and improve interface consistency
- Maintained and expanded the design system, ensuring scalability and efficiency across multiple platforms
- Increased video creation by 2%, directly contributing to higher daily active users (DAU) and content engagement
- Enhanced UI/UX flows, leading to a 5-10% increase in user retention and a reduction in drop-off rates during the video creation process
Design Head
Popsical
07.2018 - 12.2021
- Promoted to lead the company's creative vision, overseeing design strategy and execution for both hardware and software
- Managed and mentored a team of four designers, ensuring alignment with company objectives and user needs
- Led the successful launch of new hardware, working with manufacturers to integrate software and product design seamlessly
- Spearheaded the company's rebranding efforts, improving visual identity, interaction design, and user experience
- Collaborated with engineering and marketing teams to ensure design consistency and brand storytelling
- Successfully launched a new karaoke hardware product Popsical Remix 2, leading to a 30% increase in product adoption
- Revamped the Popsical brand and UX, improving user perception and engagement
UX/UI Designer
Popsical
09.2016 - 07.2018
- Joined Popsical as part of its 5-man founding team, helping shape its early design vision
- Played a pivotal role in UX and interaction design for the Popsical TV app, ensuring a seamless user experience
- Led product development for both TV and mobile apps, contributing to content creation and cross-platform consistency
- Worked closely with engineers and stakeholders to align design with business goals and user needs
- Conducted user research and A/B testing to refine design improvements and boost engagement
- Optimized UX for Popsical TV app, improving ease of use and reducing onboarding time by 40%
- Developed a cohesive cross-platform experience, ensuring seamless transitions between TV, mobile, and web apps
- Contributed to Popsical's rapid growth, helping it scale from a startup to an industry leader in karaoke innovation
Product Designer
Grab
02.2014 - 05.2016
- One of the founding product designers at Grab, playing a key role in shaping early UX and interaction design
- Led user research and A/B testing efforts, identifying pain points and optimizing the ride-booking flow
- Owned the UX/UI design for the Passenger app and website, ensuring a consistent and intuitive experience across mobile and web platforms
- Designed new booking experiences and navigation flows, improving user engagement and reducing friction
- Worked closely with engineers, data analysts, and product managers to prioritize features based on user insights
- Reduced ride booking time by 11%, making the app more efficient and user-friendly
- Improved ride completion rates by 15% through iterative design optimizations
- Enhanced the Passenger app's user flow, increasing user satisfaction and engagement
Product Designer
EzyPzy
06.2012 - 02.2014
- Managed and designed UX/UI for multiple digital products, working with clients across various industries
- Led content creation and user research, ensuring final designs aligned with business goals and user needs
- Optimized web and mobile experiences, focusing on usability and conversion improvements
- Worked closely with developers, ensuring smooth design implementation and responsiveness
- Successfully delivered over 10+ client projects, improving engagement and usability
Education
Diploma - Graphic Design
International University College of Technology
01.2008
Skills
- User Experience (UX) & Interaction Design
- Product Development & Design Systems
- A/B Testing & Data-Driven Decision Making
- Content Creation & Visual Communication
- Experience with design software
- Design collaboration
- Client communication
- Adobe creative suite
- Mobile app design
- Marketing skills
- Video editing
- Design research
Languages
English
Malay
Timeline
Product & Design Consultant
Popsical
02.2024 - Current
Senior Product Designer
Lomotif
03.2022 - 12.2023
Design Head
Popsical
07.2018 - 12.2021
UX/UI Designer
Popsical
09.2016 - 07.2018
Product Designer
Grab
02.2014 - 05.2016
Product Designer
EzyPzy
06.2012 - 02.2014
Diploma - Graphic Design
International University College of Technology
Similar Profiles
Chin Khee MengChin Khee Meng
Sales Executive at YLS Steel PTE LTDSales Executive at YLS Steel PTE LTD
Shodiq JumaniShodiq Jumani
General Manager, Singapore & Malaysia at Hitachi Transport System (ASIA) Pte LtdGeneral Manager, Singapore & Malaysia at Hitachi Transport System (ASIA) Pte Ltd
Omar ZinOmar Zin
Senior Soccer Writer at Football Tribe IncSenior Soccer Writer at Football Tribe Inc