Afifuddin Afandi
Kuala Lumpur
Summary
Accomplished Partnership Manager cum Digital Marketer with over 8 years of professional experience in working with cross-functional teams to achieve marketing and brand development goals. Expert in managing relationships with high-profile clients and translating marketing and social media needs into resultsdriven strategies. Collaborates cross-functionally to create, execute and optimize fresh digital approaches. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
8
8
years of professional experience
Work History
Freelance Digital Marketer
OrangJe Resources
01.2023 - Current
- Drove email acquisition and marketing campaigns to support key business initiatives across account management, new business development and customer experience.
- Managed marketing campaigns to cultivate brand awareness and drive website traffic. Averaging an increase of 18% in traffic.
- Prepare detailed campaign reports and digital marketing strategies.
- Identified growth opportunities and developed initiatives to increase market share.
- Increased customer engagement through social media organically by 40% in average.
- Monitored return on investment of online and social media marketing efforts.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
Partnership & Business Development Executive
Forest Interactive
10.2021 - 11.2022
- Collaborated with sales and marketing departments to support client acquisition. Increasing quarterly revenue by 50%
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit by 15%
- Implemented innovative business development strategies to increase customer base and expand market share.
- Developed new proposals, contracts and procedures to draw in more clients and streamline work operations saving over 20 hours of weekly working hours.
Head of Brand Partnership
Kitamen Resources
07.2018 - 12.2020
- Built and maintained relationships with key stakeholders and partners. Increasing customer retention by 30%
- Secured deals with major clients and expanded company's products leading to 20% increase in annual revenue.
- Developed and managed company's partnership budget.
- Acted as team leader in group projects, delegating tasks, analyzing reports and providing feedback.
- Applied effective time management techniques to meet tight deadlines and significantly improving team's work flow.
Branding & Marketing Lead
Kitamen Resources
01.2017 - 07.2018
- Led the marketing team in managing over 30 client portfolios annually.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Created social media content with innovative brand messaging to support new product launches and retaining engagement.
- Successfully trained and managed interns and new joiners.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Implemented new strategies to improve click-through rates and conversion.
- Implemented marketing automation tools to streamline and automate repetitive marketing tasks. Saved over 40 hours monthly by streamlining multiple processes.
Marketing Executive
Amir-Husin Group of Companies
08.2014 - 11.2016
- Managed marketing and branding campaigns set by company.
- Analyzed customer data and identified key trends and insights and integrated it in marketing strategy.
- Analyzed website and social media analytics to identify trends and opportunities for improvement.
- Collaborated with graphic designers, copywriters, and other stakeholders to create effective ad campaigns.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales by 15%
Education
Fundamentals of Digital Marketing -
Google Digital Garage
04.2021
Digital Marketing Associate -
Meta Blueprint
02.2020
Bachelor In Chemical Engineering -
SEGi University
08.2014
GCE A-Levels -
KBU College
02.2010
Skills
- Marketing Strategies
- SEO Strategies
- Digital Marketing
- Google Workspace Tools
- Digital Content Development
- Microsoft 365 Tools
- Social Media Management
- Search Engine Optimization
- Client Relationship Management
- Business Development
- Social Media Content Creation
- Branding Management
- Pay-Per-Click Advertising
- Digital Media Plans
- Digital marketing
- Digital Content Management
Certifications Awards
- Meta Certified Digital Marketing Associate, Meta Blueprint
- Fundamentals of Digital Marketing, Google Digital Garage
- Finalists (Bronze Winner) 2021, The Marketing Events Awards
- Winner, TERAJU SUPERB 2017
Languages
Malay
Native language
English
Proficient
C2
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
I have not failed. I’ve just found 10,000 ways that won’t work.
Thomas Edison
Timeline
Freelance Digital Marketer
OrangJe Resources
01.2023 - Current
Partnership & Business Development Executive
Forest Interactive
10.2021 - 11.2022
Head of Brand Partnership
Kitamen Resources
07.2018 - 12.2020
Branding & Marketing Lead
Kitamen Resources
01.2017 - 07.2018
Marketing Executive
Amir-Husin Group of Companies
08.2014 - 11.2016
Fundamentals of Digital Marketing -
Google Digital Garage
Digital Marketing Associate -
Meta Blueprint
Bachelor In Chemical Engineering -
SEGi University
GCE A-Levels -
KBU College
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