Aemizureen Kamarudin
Chief Business Development Officer
Cyberjaya
Summary
Dynamic and results-driven Business Development & Communications Leader with over 15 years of experience driving strategic growth, corporate branding, and stakeholder engagement across diverse industries. Proven expertise in forging high-value partnerships, optimizing revenue streams, and leading large-scale marketing and communication strategies. Skilled in crisis management, corporate reputation building, and cross-functional leadership to consistently deliver impactful business outcomes.
Overview
22
22
years of professional experience
2006
2006
years of post-secondary education
Work History
Chief Business Development Officer
Menara Kuala Lumpur Sdn. Bhd
11.2023 - Current
- Directed a cross-functional team of 30 members to execute cross-departmental initiatives, including events, marketing campaigns, and business development, resulting in a 20% increase in overall revenue
- Lead the identification, negotiation, and establishment of strategic partnerships and collaborations to drive business growth and revenue streams for KL Tower
- Develop and execute comprehensive business expansion strategies to capitalise on market opportunities and strengthen KL Tower's presence in the industry
- Drive revenue generation initiatives and optimise business performance across all revenue channels, including ticket sales, event bookings, retail and hospitality offerings
Senior Manager, Development
MyHSR Corporation Sdn Bhd
11.2020 - 11.2023
- Responsible for overall community outreach and programmatic engagement
- Strategies and implements MyHSR's efforts to engage community stakeholders in MyHSR's work to restore economic vitality and improve the quality of life for the benefit of the people who live, work, visit, study and play in the neighborhood's of HSR Corridors
- To represent MyHSR to various constituencies and stakeholders, including institutional leaders, city and state policymakers, community activists, and grassroots community members
- Designed a comprehensive community engagement program to strengthen stakeholder relationships for the High-Speed Rail (HSR) project, which laid the foundation for future outreach
- Engaged government leaders, policymakers, and community activists to ensure alignment on project goals, which enhanced collaboration for future phases of the HSR initiative
- Directed communication efforts to raise awareness of the HSR project’s potential benefits, helping to create a positive narrative and build public support
Head, Programmes & Events
Northern Corridor Implementation Authority
06.2020 - 11.2020
- Spearheaded the planning, coordination, and execution of high-profile regional events and conferences, ensuring alignment with NCIA’s strategic goals
- Developed and implemented innovative event strategies that increased event participation by 25%, drawing key government and business leaders
- Negotiated and secured high-value sponsorships, optimizing event budgets and enhancing the production quality of key events
- Spearheaded the planning and execution of major corporate and public events at NCIA, including large-scale development project launches and stakeholder engagement events, which increased NCIA’s visibility and public engagement by 30%
- Coordinated multi-state events for NCIA’s regional development programs, ensuring seamless execution across multiple locations, while managing logistics and engaging with local communities and government officials
Head, Corporate Communications
Northern Corridor Implementation Authority
06.2020 - 11.2020
- Design and lead a communication strategy that promotes NCIA’s regional development initiatives, aligning all efforts to support economic growth and foster stakeholder awareness and engagement
- Elevate NCIA’s profile through strategic media engagements and thought leadership campaigns, positioning the organization as a key player in regional transformation and economic progress
- Build and maintain relationships with government, local authorities, and investors, driving strategic communication initiatives that ensure stakeholder alignment and support for NCIA’s projects
- Develop a robust crisis communication plan to protect NCIA’s reputation during high-stakes projects, ensuring transparent, consistent messaging to the public and stakeholders
- Manage media relationships and drive public engagement through targeted public relations campaigns
Senior Manager, Public Relations Department
Puncak Niaga Management Services Sdn Bhd
09.2015 - 07.2016
- Designed and executed comprehensive corporate communication strategies to align with the company’s long-term goals
- Formulated and executed crisis communication strategies to mitigate risks during operational disruptions or public scrutiny
- Built and maintained strategic relationships with key stakeholders, including government agencies, regulators, and the media
- Spearheaded corporate events, media briefings, and public appearances, ensuring they aligned with the company’s strategic goals
- Led corporate communications for major projects, ensuring consistent messaging and positive public perception, while managing a team of 14 staff members
Manager, Business Development
UMW Corporations Sdn Bhd
08.2014 - 08.2015
- Led the formulation and execution of business development plans aimed at identifying new opportunities, securing strategic partnerships, and expanding UMW’s automotive and related businesses
- Built and maintained strong relationships with potential business partners, including government entities and industry leaders, to generate new business opportunities
- Oversaw the implementation of approved projects, ensuring alignment with UMW’s strategic goals
- Successfully led the market entry of UMW Lube into Jakarta in partnership with BlueBird Group, expanding UMW’s presence in the Indonesian market
- Identified and negotiated key partnerships that resulted in new revenue streams for UMW’s automotive division
Manager, Internal Communications
Felda Global Ventures Holdings Berhad
06.2013 - 06.2014
- Developed and managed comprehensive internal communication strategies, engaging 1,000+ employees across all departments
- Increased staff participation in corporate programs by 25% through improved internal messaging
- Managed internal communication strategies during FGV’s transformation, resulting in a 25% increase in employee engagement and smoother adoption of new processes
- Created and implemented communication strategies that engaged over 1,000 employees across departments, improving internal collaboration and messaging
- Introduced internal communication tools that enhanced two-way communication between leadership and staff, improving overall employee satisfaction
Manager, Special Project
AirAsia Berhad
12.2010 - 05.2013
- Strategically planned, executed, and finalized projects by managing resources, coordinating with cross-functional teams, and overseeing third-party contractors
- Spearheaded the development and implementation of key Customer Experience initiatives, collaborating with marketing, programming, and process teams
- Presented comprehensive project summaries and post-implementation analyses to senior leadership
- Developed and implemented the AirAsia Kids Club initiative, increasing brand loyalty among families and contributing to a 15% increase in family bookings
- Led cross-functional teams to improve customer experience touchpoints, which enhanced customer satisfaction and streamlined operational processes
Manager, Change Management
Scomi Solutions Sdn Bhd
01.2010 - 12.2010
- Planned, organised and led the Change Management Team, ensuring the successful execution of Project BEST initiatives by creating a climate for change and fostering sustained user engagement and adoption
- Spearheaded the successful migration of desktop systems to ThinkPad and operating systems for 50-100 users, ensuring on-time completion and 100% budget adherence
- Designed and executed continuous communication and training programs for stakeholders pre-, during, and post-implementation of Project BEST
- Led the Change Management Team for Project BEST, creating a climate for change and ensuring sustained user adoption across the organization
- Designed and executed continuous communication and training programs to support seamless transitions and enhance project success for key stakeholders
Assistant Manager, Strategic Marketing
Edaran Otomobil Nasional Berhad
09.2007 - 12.2009
- Designed and implemented advertising strategies that increased sales deals through branded communications, aligning efforts across sales, service, finance, and registration departments to drive business growth
- Directed successful community and public relations campaigns, such as the 'Terima Kasih Campaign' and 'Kids Street Smart Safety Campaign,' enhancing the company’s reputation and fostering stronger community relations
- Led the EON Green Project ('1 Tree 1 Car Campaign'), emphasizing corporate social responsibility and aligning the brand with sustainability
- Developed and executed new advertising strategies, driving larger sales deals through branded communications and collaboration with multiple departments
- Directed impactful public relations campaigns, such as the 'Terima Kasih Campaign,' which significantly improved community engagement and corporate visibility
Executive, Corporate Communication Department
Perusahaan Otomobil Nasional Berhad
04.2005 - 08.2007
- Devised and implemented strategies to build PROTON's corporate image and brand identity, ensuring continuous improvement of public perception through targeted communications and branding campaigns
- Led the planning and execution of the PROTON Bridging Communities program, fostering stronger relationships with local communities and enhancing PROTON’s image as a responsible corporate citizen
- Acted as the liaison officer for PROTON’s participation in international exhibitions, including coordinating between PROTON vendors and MATRADE for global industry events
- Designed and executed strategies that strengthened PROTON’s brand identity and improved its corporate image, resulting in increased positive public perception
- Successfully led the 'PROTON Bridging Communities' program, which fostered strong relationships between PROTON, its employees, and local communities
Administrator, Flight Operations
AirAsia Berhad
06.2004 - 03.2005
- Played a key role as a representative on the Airbus A320 Evaluation Team in Toulouse, France, conducting detailed assessments to determine the best fleet option for AirAsia’s growth
- Assessed cabin layouts, performance, and economic forecasts for Airbus and Boeing models, ensuring that the selected aircraft would optimize AirAsia’s operational efficiency and deliver long-term economic benefits
- Collaborated with the evaluation team to ensure the airline acquired a low-cost, high-quality fleet that improved competitive positioning and delivered higher operational efficiency
- Played a pivotal role in evaluating Airbus A320 and Boeing 737-400 for AirAsia’s fleet expansion, leading to the selection of Airbus A320, a critical decision for the airline’s growth
- Carried out extensive evaluations of cabin layouts, payload performance, and economic projections, directly contributing to AirAsia’s strategic fleet decisions
Leading Stewardess, Cabin Crew Department
AirAsia Berhad
12.2002 - 06.2004
- Between dealing with security issues and cases of air rage, I have to act as a 'host' for the airline
- The primary role of the cabin crew is to ensure a safe flight, like the care and safety of air passengers during flights
Education
Bachelor of Human Sciences - Communications
International Islamic University Malaysia
Sijil Pelajaran Malaysia - undefined
St. George Girls School
01.1992 - 01.1996
Skills
- Management Skills
- Negotiation
- Critical Thinking
- Cross-functional Team Leadership
- Crisis Management
- Strategic Partnerships
- Stakeholder Engagement
- Change Management
- Communication Skills
Key Career Highlights
- Secured RM400,000 in sponsorships and increased visitor footfall by 15% through strategic partnerships with government bodies and major brands.
- Implemented targeted promotional campaigns like 'Merdeka Madness' which boosted ticket sales by 20% during peak periods and increased restaurant revenue by 12% within three months.
- Spearheaded large-scale events such as the Merdeka Madness, attracting thousands of attendees and solidifying KL Tower as a must-visit tourism destination.
Timeline
Chief Business Development Officer
Menara Kuala Lumpur Sdn. Bhd
11.2023 - Current
Senior Manager, Development
MyHSR Corporation Sdn Bhd
11.2020 - 11.2023
Head, Programmes & Events
Northern Corridor Implementation Authority
06.2020 - 11.2020
Head, Corporate Communications
Northern Corridor Implementation Authority
06.2020 - 11.2020
Senior Manager, Public Relations Department
Puncak Niaga Management Services Sdn Bhd
09.2015 - 07.2016
Manager, Business Development
UMW Corporations Sdn Bhd
08.2014 - 08.2015
Manager, Internal Communications
Felda Global Ventures Holdings Berhad
06.2013 - 06.2014
Manager, Special Project
AirAsia Berhad
12.2010 - 05.2013
Manager, Change Management
Scomi Solutions Sdn Bhd
01.2010 - 12.2010
Assistant Manager, Strategic Marketing
Edaran Otomobil Nasional Berhad
09.2007 - 12.2009
Executive, Corporate Communication Department
Perusahaan Otomobil Nasional Berhad
04.2005 - 08.2007
Administrator, Flight Operations
AirAsia Berhad
06.2004 - 03.2005
Leading Stewardess, Cabin Crew Department
AirAsia Berhad
12.2002 - 06.2004
Sijil Pelajaran Malaysia - undefined
St. George Girls School
01.1992 - 01.1996
Bachelor of Human Sciences - Communications
International Islamic University Malaysia
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