Adriel Yong
Petaling Jaya
Summary
A dedicated and adaptable Account Executive with experience in client servicing, cross-functional coordination and multi-brand marketing projects. Competent in translating client requirements into clear briefs, timelines and deliverables, while also supporting campaign execution, performance analysis and strategic recommendations across digital marketing initiatives. Backed by over five years of customer-centric experience in the food service industry, with proven strengths in team coordination, training, communication and delivering quality service in fast-paced environments. Known for being reliable, responsive and accountable, with the ability to manage competing priorities, solve problems efficiently and build positive working relationships with both clients and internal teams. A Business graduate whom majored in Marketing, with a strong drive to continuously learn, take on new challenges and contribute effectively in dynamic environments. Outside of work, I remain an active competitive track and field athlete, continuing to train and compete beyond university while balancing a full-time career, reflecting my discipline, resilience and commitment to continuous improvement.
Overview
3
3
Languages
8
8
years of professional experience
Work History
Account Executive (Client Servicing)
Webqlo
Petaling Jaya, Selangor , Malaysia
07.2025 - Current
- Coordinated daily client servicing and project management for multiple beauty, healthcare, F&B and lifestyle brands, ensuring alignment with client objectives.
- Acted as the key liaison between clients and internal teams, translating client requirements into clear briefs, timelines and actionable deliverables.
- Coordinated integrated marketing projects across social media, paid media, KOL/influencer marketing, content production, website development and campaign activations.
- Managed multiple brand accounts simultaneously while ensuring deliverables are completed according to agreed timelines and client expectations.
- Developed campaign proposals, marketing recommendations, competitive research and strategic presentations that directly addressed client objectives and market trends.
- Analysed monthly performance reports, identifying what worked, why it worked and translating those results into actionable recommendations for future actions.
- Monitored digital campaign performance and worked with media teams to review metrics including reach, engagement, CPC, CPV, conversions and ROAS.
- Coordinated KOL/influencer campaigns including talent sourcing, availability, quotations, deliverables, content requirements and campaign timelines.
- Supported campaign and content production from briefing and concept development through storyboard, client approval, production and final delivery.
- Managed client feedback, revisions and expectations while coordinating designers, media teams, developers, content teams and external partners.
Part Time Service Crew
Strangers @ 47
Petaling Jaya
11.2021 - Current
- Trained new employees on company policies, procedures, and customer service standards.
- Demonstrated a strong work ethic, resulting in being promoted to kitchen coordinator after a year.
- Capability to work under pressure and exudes positive energy
- Strengthen my ability in terms of dealing with customers (words & tone, actions, additional services, following up service)
- Led and delegated tasks to peers, ensuring efficient team collaboration and completion of responsibilities.
- Demonstrated accountability as team leader by addressing challenges and making informed decisions.
- Time management and communication skills.
- Collaborated effectively with team members while also excelling in independent tasks.
Part Time
myBurgerLab
Petaling Jaya
01.2019 - 07.2021
- Acquire team coordination skills
- Enhanced customer interaction skills, focusing on communication, actions, and additional services to improve customer experience.
- Being accountable and responsible for the actions and decisions you make
- Capacity to function well under pressure and exudes positive energy
- Time management & Communication skills.
- Respecting seniors and managers advise
- Collaborated effectively with team members and worked independently
- Conducted training for new employees on company policies, procedures, and customer service standards to ensure consistency and quality.
- Exhibited strong work ethic, leading to promotion to kitchen coordinator within a year.
Education
Bachelor of Business - Marketing Major
HELP University
09-2024
Foundation - Arts
Help University College
Subang Jaya01-2020
Skills
- Account management
- Client Engagement
- Customer Service & Client relations
- Timeline & Deliverable Management
- Multitasking & Time Management
- Cross functional collaboration
- Quick Adaptation
- Adaptability & Problem Solving
- Pressure Resilience
Languages
English
Chinese
Malay
Passions & Interests
Sports Enthusiast,, Melomaniac, Caffeine Connoisseur
Extra-curricular activities
Track and Field Achievements , HELP University (September 2022 — Present)
- 6th Innotex–BJSS Athletics Championship 2025 (7 -9 November 2025) - Silver Medalist for 4 x 100m
- Kejohanan Olahraga Terbuka Perak (31st May - 1st June 2025) - Bronze medalist for 4 x 100m
- Varsity Track & Field Championship, Grand Final Terengganu (8-10 November 2024) - Gold Medalist for 4x100m
- Sukan Institusi Pendidikan Tinggi (SUKIPT), Kedah (6-14 September 2024) - 4th Placing for 4x100m [New University Record: 41.82s]
- Varsity Track & Field Championship, VTF 2 Johor (24-26 May 2024) - Bronze Medalist for 4x100m
- Varsity Track & Field Championship, VTF 1 Perak (8-10 March 2024) - Bronze Medalist for 4x100m
- Varsity Track & Field Championship, Grand Final Kuala Lumpur (17-19 Novmeber 2023) - Silver Medalist for 4x100m
- Masiswa Track & Field Championship (5-6 July 2023) - Gold Medalist for 4x100m and 4x400m
- Varsity Track & Field Championship, VTF 2 Pahang (26-28 May 2023) - Bronze Medalist for 4x100m
- Kejohanan Olahraga IPT, Sirkit 3 Sarawak (15-16 October 2022) - Bronze Medalist for 4x100m and 4x400m
- Malaysian Barista Team Championship 2024, Strangers @ 47
- October 2024 — October 2024
- In order to present coffee lovers with 3 essential components - prompt service, exceptional presentation while preserving quality and accuracy - this championship aims to evaluate barista's ability to perform under pressure in which left a noteworthy experience as we mastered our approach through communication and teamwork all under pressure.
Timeline
Account Executive (Client Servicing)
Webqlo
07.2025 - Current
Part Time Service Crew
Strangers @ 47
11.2021 - Current
Part Time
myBurgerLab
01.2019 - 07.2021
Bachelor of Business - Marketing Major
HELP University
Foundation - Arts
Help University College