ADRIAN EI JIA XING
Creative Marketing Executive
Johor Bahru, Johor
Summary
Creative Marketing Executive at Grex Multimedia Sdn Bhd, specializing in impactful promotional campaigns and engaging social media strategies. Expert in visual content creation using Adobe Photoshop, complemented by strong event planning skills. Successfully enhanced product visibility and customer engagement through innovative marketing initiatives.
Overview
4
4
years of professional experience
3
3
Languages
Work History
Creative Marketing Executive
Grex Multimedia Sdn Bhd
02.2023 - 06.2025
- Conceptualize and execute monthly marketing campaigns for IT products including laptops, printers, audio equipment, and accessories.
- Design all promotional materials — posters, flyers, banners, social media graphics, and short-form videos using Adobe Photoshop.
- Manage content planning, posting, and engagement for company social media platforms.
- Co-lead and support in-house and outdoor promotional events such as canopy sales, mall concourse activations, and lucky draw campaigns.
- Assist in planning and setup for IT roadshows and mall booth exhibitions to enhance product exposure and foot traffic.
- Develop and implement creative strategies for product highlights aligned with brand partners such as Lenovo, Razer, SHOKZ, and more.
- Analyze campaign performance and continuously refine visual and messaging approaches.
- Oversee and update online store listings, pricing, and visuals to ensure consistent e-commerce presentation.
Sales Advisor (IT Products)
Grex Multimedia Sdn Bhd
10.2021 - 01.2023
- Provided tailored product recommendations based on customer needs and budget, focusing on IT products such as laptops, desktops, printers, and accessories.
- Maintained updated knowledge of tech specifications and product trends.
- Collaborated with the marketing team on visual merchandising and store campaign setup.
Education
No Degree - Advanced Diploma in 2D Illustration
Clazroom College (Warnborough College)
04.2001 -
Skills
Visual Content Creation (Adobe Photoshop)
Social Media Marketing & Engagement
Promotional Campaign Planning
E-commerce & Online Store Management
Basic Video Editing & Motion Content
Product Knowledge (PCs, Printers, Audio, Accessories)
Event Planning & Visual Setup
Creative Copywriting
Photography & Videography Assistance
Timeline
Creative Marketing Executive
Grex Multimedia Sdn Bhd
02.2023 - 06.2025
Sales Advisor (IT Products)
Grex Multimedia Sdn Bhd
10.2021 - 01.2023
No Degree - Advanced Diploma in 2D Illustration
Clazroom College (Warnborough College)
04.2001 -