With over 20 years of experience in finance and accounting, I was a Finance Analyst at Maxis, a major telecommunications provider in Malaysia. I worked with the Business Planning team to provide financial insights, forecasts, and analysis, supporting strategic decision making and business performance. I am passionate about delivering high-quality financial services that enable the company to achieve its visions and objectives. I value collaboration, innovation, and customer focus, and I strive to contribute to the growth and success of the company and its stakeholders.
Overview
22
22
years of professional experience
6
6
years of post-secondary education
Work History
Analyst Specialist, Business Planning (Performance Reporting)
Maxis Broadband Sdn Bhd
Kuala Lumpur, Kuala Lumpur
01.2018 - 12.2023
Accountable for weekly, monthly and quarterly preparation of management reporting and cost analysis on the Maxis Group’s consolidated accounts for management, business units and Investor Relations. These include reviewing and analysing actual financial & non-financial KPI performance against plan/target as part of decision-making process
Support financial planning, budgeting & forecasting process towards delivery of annual operating plan (AOP) & long-range plan (LRP) of Maxis Group and ensure compliance with overall Maxis’ plans and goals
Assist in consolidation of AOP/LRP financial revenue, costs and non-financial KPIs (eg, subscribers, ARPU, traffic, revenue & cost drivers) from business units and other divisions within Maxis Group
Performed Excel-based automation for conversion of data extracted from Qliksense and Google Cloud to required reporting format to reduce 50% of preparation time & workload
Ensure relevance and accuracy of management reports and adherence to Policies & Procedures. This includes reviewing operational controls adequacy, documenting SOP for KPIs and working closely with business units to highlight area of concern
Act as a business partner and budget coordinator to corporate support divisions (CEO, Finance, HR, Corporate Affairs)
Liaise with external and internal auditors in relations to financial and non-financial KPI
Collaborated with cross-functional teams to identify opportunities for process improvement and increased efficiency
Provide ad-hoc analysis and support as assigned
Analyst, Finance Business Planning (Management Reporting)
Maxis Broadband Sdn Bhd
Kuala Lumpur
01.2009 - 12.2017
Accountable for preparation of weekly, monthly and quarterly management reporting and consolidated accounts, including review and variance analysis of actual financial and non-financial KPI (subscribers, ARPU, traffic, yield) performance against plan/target
Analyse, monitor and highlight weekly, monthly & quarterly performance report to management, business units and Investor Relations to assist them in decision making; comparison with AOP
Extract non-financial data (eg., subscribers, gross adds, churn & traffic information) from BI systems such as Hyperion, QlikSense & SAS for the purposes of management reporting and analysis by Business Planning teams
Extract, communicate and monitor reporting of P&L and KPIs by region and customer segment to help Heads of Region to monitor and achieve planned performance
Supervised automation process of P&L and KPI reports by region in SAP and electronic data warehouse (EDW), reduced workload by ~60%
Ensure adherence to Policies and Procedures and escalation of non-compliance
Improved internal knowledge sharing by developing comprehensive documentation outlining standard operating procedures for various tasks
Provide ad-hoc analysis and support as assigned
Senior Executive, Mobile Finance
Maxis Mobile Services Sdn Bhd
Kuala Lumpur, Kuala Lumpur
07.2001 - 12.2008
Assist month end-closing, provisions and accruals; preparation and analysis of monthly financial statements and management reports
Developed an Excel model for prepaid revenue daily trending by revenue streams, with automated graphs and daily estimation of prepaid revenue of the reporting month
Review business case provided by business units and evaluate feasibility and profitability of new projects, products or promotion
Manage and supervise Prepaid Revenue Accounting team to monitor daily/weekly prepaid revenue trends and provide revenue analysis on revenue movement to management
Provide financial feasibility analysis and impact for all new product and services launched, marketing and promotional activities from an accounting and revenue reporting perspective
Assist in prepaid operation (simpack and top-up tickets distribution and sales) tasks, which include monitoring of prepaid distributors’ receivable balance and ageing
Process & approve invoices from vendors and ensure all invoice data are correctly entered into SAP system and all payment requirements are met
Education
Bachelor of Business Studies - Accountancy
Massey University
Palmerston North, New Zealand
07.1997 - 11.1999
First Year Degree Programme - NZ Foundation Programme
Kolej Unitek Malaysia
Petaling Jaya, Selangor
07.1995 - 06.1997
Sijil Pelajaran Malaysia -
MRSM Jasin
Jasin, Melaka
01.1993 - 11.1994
Skills
Finance & Accounting
Others
RM10,000-12,000 (negotiable)
Timeline
Analyst Specialist, Business Planning (Performance Reporting)
Maxis Broadband Sdn Bhd
01.2018 - 12.2023
Analyst, Finance Business Planning (Management Reporting)
Maxis Broadband Sdn Bhd
01.2009 - 12.2017
Senior Executive, Mobile Finance
Maxis Mobile Services Sdn Bhd
07.2001 - 12.2008
Bachelor of Business Studies - Accountancy
Massey University
07.1997 - 11.1999
First Year Degree Programme - NZ Foundation Programme
Kolej Unitek Malaysia
07.1995 - 06.1997
Sijil Pelajaran Malaysia -
MRSM Jasin
01.1993 - 11.1994
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