ADI FARHAN GHAZALI

Partnership :

• Identify and cultivate potential partnership opportunities that align with the company's strategic goals.
• Strengthened partnerships by identifying and addressing client needs, ensuring alignment with company objectives.
• Developed trusting relationships with key stakeholders for successful collaboration and long-term partnership growth.
• Negotiate and close partnership deals, managing all aspects from initiation to execution.
• Develop and maintain strong relationships with key partners.
• Collaborate with internal teams to align partnership strategies with company objectives.
• Coordinate with marketing, sales, and product teams to ensure successful implementation of partnership initiatives.

Event Management :

• Develop and implement comprehensive event strategies and plans ensuring targeted number of audiences is achieved at all times
• Coordinate with internal teams and external vendors to ensure smooth event logistics.
• Manage event budgets, timelines, and deliverables. Conduct post-event evaluations and analysis to measure success and identify areas for improvement.
• Streamlined event planning processes by implementing efficient project management strategies.
• Enhanced attendee experience through careful selection of venues and catering providers.

Promotions and Campaigns:

• Design and execute promotional campaigns to drive brand awareness and increase customer engagement.
• Collaborate with cross-functional teams to develop promotional materials, including print and digital assets.
• Monitor and analyze campaign performance metrics to optimize effectiveness.
• Ensure brand consistency across all events, promotions, and social media channels.
• Develop and maintain brand guidelines and standards.

Team Management :

• Lead and supervise internal and external teams of event coordinators, promoters, where relevant.
• Provide guidance, support, and training to team members.
• Set performance goals, conduct regular performance evaluations, and foster a positive work environment.

Event & Project Management :

• Managing all local, national& international events, including all associated promotion to ensure all events and roadshows achieve intended objectives.
• Supervise the development, production and delivery of project from inception, proposal, planning, development right up to delivery and review.
• Setting, Communicating and Maintaining Timelines&Priorities on every projects
• Ensure all event activity and all event leads are recorded and documented.
• Deliver End-to-End campaigns, competitions, roadshows and events, including the planning, reporting, analysis, and evaluation of campaigns.
• Managing operational functions to ensure specific projects are delivered efficiently and in timely manners.
• Delivering Training on the Frog Platform to external parties and at exhibitions as and when required
• Responsible for all project budgets from start to finish
  
  Purchasing and Merchandising :
• Managing&Maintaining good supplier relationships
• Negotiation on the price&contract renewal with suppliers
• Handle vendor sourcing&selections
• Inventory management and stock-taking of merchandise and marketing collateral.
• Checking and verifying forwarder bills before submission to finance department
  
  PR and Marketing :
• Marketing research and planning: Analyzes market's trend, needs & wants to develop an effective marketing strategy
• Execute marketing & advertising campaign: Ensure all marketing materials and mechanics are executed on time and to overlook the feedback and results from all campaigns and promotions
• Assist in managing the production, print and distribution of all marketing collateral including merchandise, leaflets, brochures, posters, letters, flyers, and case studies, ensuring all are consistent with brand guidelines with the Communications Team.
• Support the team on various PR activities and administration when necessary.
• Proofread of marketing collateral, press/media release, social media post and translation when needed

• Developed comprehensive training materials, enabling clients to fully utilize product features and functionalities.
• Established strong relationships with key stakeholders, ensuring seamless communication throughout the product lifecycle.
• Implemented effective project management methodologies for streamlined workflows and enhanced team productivity.
• Enhanced client satisfaction by effectively addressing and resolving issues in a timely manner.
• Built strong relationships with clients through active listening and empathy, resulting in increased loyalty and retention.
• Collaborated with cross-functional teams to develop innovative strategies for improving customer engagement.
• Managed multiple projects simultaneously, ensuring deadlines were met and goals achieved.
• Conducted regular follow-ups with clients to ensure satisfaction and address any concerns that may arise.
• Provided ongoing support to clients throughout their journey, fostering long-lasting partnerships built on trust and mutual understanding.
• Participated in industry events and conferences as a representative of the company, strengthening professional networks while staying informed on emerging trends relevant to the role.

• Managed a high volume of inbound calls, multitasking effectively to address diverse customer needs simultaneously.
• Leveraged strong interpersonal skills to establish rapport with clients quickly, building trust and enabling more effective problem solving.
• Enhanced customer satisfaction by resolving inquiries effectively and efficiently.
• Streamlined customer support processes for improved call handling times and resolutions.
• Reduced customer complaints with proactive issue identification and resolution strategies.
• Served as a key point of contact for escalated issues, diffusing tension and ensuring prompt resolution.

• Enhanced customer satisfaction by promptly addressing inquiries and providing accurate information.
• Resolved complex customer issues, ensuring a positive and efficient experience.
• Streamlined communication with clients, leading to improved relationships and increased retention rates.
• Collaborated with cross-functional teams to identify areas for improvement in customer service processes.
• Developed customized solutions for clients, resulting in higher satisfaction rates and repeat business.
• Implemented effective follow-up strategies, leading to enhanced customer loyalty and reduced churn rate.