Running
Adeline, Sze Lynn Lim
Key Account Manager
Penang
Summary
A results-driven and innovative professional with a decade of experience across Marketing, Technical Sales, Field Sales, and currently serving as a Key Account Manager in the Semiconductor industry.
Current role under Strategic Key Account Management, managing 3 of the company's top 7 contributor to company's semiconductor sales revenue, overseeing critical aspects such as market intelligence, orders fulfillment, price agreements, and inventory management contracts in supply chain management.
Demonstrated success in relationship building, negotiating and developing new business within targeted and assigned accounts. Strong analytic, quantitative and technical aptitude with great attention to detail. Self-motivated and adaptable with proven track record of exceeding goals.
Overview
12
12
years of professional experience
4
4
years of post-secondary education
4
4
Languages
Work History
Key Account Manager
Swagelok Malaysia
11.2022 - Current
- Managed Lam Research's remote factories (EMS Companies), overseeing orders fulfillment, price agreements, inventory management contracts in supply chain management.
- Key Salesperson for LAM Malaysia's localization and growth, handling commercial aspects with SCM.
- Focusing on key penetration to LAM Malaysia for Test Engineering, Corporate Communications, Manufacturing Engineering and high-level management.
- Managing local RFQ for LMM production support.
- Fostered stronger customer relationships by extending partnerships through Vendor Inventory Management system.
- This program enabled Supply Chain & Production Planning team to execute inventory planning based on forecasts, improving customer inventory management during industry ramp-ups, value-added wins for both parties.
- Strengthened client relationships through regular communication and effective problem solving, especially on pricing and OTD.
- Monitored competitor activity within the industry, adjusting strategies accordingly to maintain a competitive edge in key accounts management.
Assistant Sales Manager (Northern Region)
CentiForce Instruments Sdn Bhd
11.2018 - 11.2022
- As exclusive distributor and channel partner, worked closely with MNC customers in test assembly, packaging (backend) to understand their needs and deliver solutions from OEM.
- Frequently provide feedback of local demand to OEM for improvement on software and customization for better user management.
- Consistently closed deals for high-value OEM products from 2019 – 2022, which is the major contributor to Company's country sales.
- Top performer having achieved 73% of company's country sales in the 2021/2022 financial year (ending April 2022).
- Persistently monitor hot and warm pipelines and probe for opportunities to build new pipelines for conversion to high opportunity pipelines.
- Developed and executed quarterly sales strategies and activities for penetration efforts towards targeted companies and was adopted by the Southern region team and sales team in Singapore in 2019.
- Identify prospective customers most likely to convert and develop penetration strategies with the Services' team to increase equipment maintenance market share.
- Guided Service engineers on and off-field to ensure the solution success to solve end-user's problems.
- Market share for services of the product grew from 10% to 50% from this effort in 1.5 years, including converting the user from competitor's brand's for additional equipment.
- Earned to participate in Baker Hughes' (Principal OEM) Excellence Training in the year 2020 for best performers who generate high revenue and margin opportunity for x-ray imaging systems.
- Planned and launched customer's retention strategy by combining the company's product portfolio with customers' requests.
- Rolled out market studies and research for the feasibility of new products that serve the Testing field in the semiconductor and electronics industry from time to time.
- Completed a sweep of Malaysia's automotive assembly manufacturers for their requirement in Non-Destructive Testing equipment in 2019.
Sales Manager
Eryca Life Science Sdn Bhd
09.2017 - 10.2018
- Collaborate closely with vendors/ suppliers, operations, and R&D department to unify product dateline and strategies.
- Proposed conceptual solutions and products to customers in both corporate and retail, by their product budget and targeted market.
- Developed product segregation and implemented a cost-saving approach for project samples for the company, contributing to more than 50% savings from wastage of materials for models to customers.
- Cascade customers' feedback for the team helps improve product quality and packing excellence to department leaders.
- Review all project details, including packaging, labeling, and product license—sourcing better product packaging to meet the client's requirements.
- A key point of contact to represent the company in various local trade shows organized under MIDA and fostered more good connections with the MIDA team that eventually opened doors for client's product to register under JAKIM to obtain the HALAL certificate, with fees waived.
- Within 13 months in the company, brought in and developed one large account that eventually contributed to the company's 30% revenue in 2018.
Marketing Executive
Global Rainforest Resources Sdn Bhd
08.2015 - 08.2017
- Successfully established new connections and business relationship for potential business partners in Europe and the Middle East.
- Established product's pricing and product USP through market and competitor analysis.
- Participated in international trade shows and exhibitions and conducted market analysis and research with key players at Beauty World Middle East Dubai and PLMA World of Private Fair, Amsterdam.
- Although not fluent in Chinese writing, I'm willing to embrace the opportunity to become the Speaker's (the author Mary Buffett) translator in China when she was invited to two speaking events in Beijing and Changsha in 2017, as part of the company's exposure.
Area Manager (Marketing Executive)
IOI Oleochemicals
02.2012 - 07.2015
- Managing Agents and Distributors in Northern America and Corporate accounts like Akzo Nobel and Clariant in South America.
- Developed accounts from Trading Partners to Distributors status in Mexico and Brazil with strategic pricing and materials planning to support market penetration.
- Forecasting of monthly sales and customer requirements through movement in the market's supply and demand and competitors' movements.
- Negotiated lock in for sea freight for shipments to Mexico with Evergreen shipping company to ensure a more competitive delivery.
- Double role as Inside Sales and primary contact person for planning, pricing, quality, logistics and packing requirements for IOI Oleochemicals USA (New Jersey).
- Took on additional marketing project role by working with website vendor to give the company's website, brochures, and catalog a new facelift for all the three divisions of IOI Oleochemicals in 2014.
Education
Bachelor of Engineering (B.Eng.) Chemical Engineering - Chemical Engineering
01.2008 - 01.2012
Second Upper Class
Skills
Commercial Negotiation
undefinedInterests
Yoga, wellness
Hiking/ Trail exploration
Timeline
Key Account Manager - Swagelok Malaysia
11.2022 - Current
Assistant Sales Manager (Northern Region) - CentiForce Instruments Sdn Bhd
11.2018 - 11.2022
Sales Manager - Eryca Life Science Sdn Bhd
09.2017 - 10.2018
Marketing Executive - Global Rainforest Resources Sdn Bhd
08.2015 - 08.2017
Area Manager (Marketing Executive) - IOI Oleochemicals
02.2012 - 07.2015
University Tunku Abdul Rahman - Bachelor of Engineering (B.Eng.) Chemical Engineering, Chemical Engineering
01.2008 - 01.2012
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