Summary
Overview
Work History
Education
Skills
Additional Information
Interests
Timeline
Certification
Generic

Adeeb Alkalla

Digital Marketing & Media Manager
Kuala Lumpur

Summary

Dynamic Digital Manager adept at translating leadership strategies into actionable digital marketing initiatives. Excel at leading day-to-day operations, managing client communications, and delivering high-impact campaigns with attention to timelines and deliverables. Recognized for mentoring junior talent and fostering an environment conducive to technical and career growth. Committed to advancing digital assessment, strategy and execution through robust data analysis and optimization of processes.

Overview

12
12
years of professional experience
5
5
years of post-secondary education
2
2
Languages
2
2
Certificates

Work History

Digital Manager

Dentsu
Kuala Lumpur
08.2023 - Current
  • Spearheaded strategic planning of digital campaigns for Heineken's and its brands (Tiger, Guinness, Edelweiss, Tiger Crystal, Drinkies), enhancing brand presence, consumer engagement, driving market growth and sales.
  • Lead and manage day-to-day implementation of strategies with different internal teams, ensuring timely and effective execution of marketing objectives.
  • Manage ongoing client communications, providing regular updates and strategic insights to foster strong client relationships.
  • Oversee project management, identify risks, and implement proactive solutions to ensure seamless delivery of client deliverables and campaigns.
  • Pioneered integration of emerging technologies from partners into campaign strategies, securing Heineken’s position as digital innovator in the industry.
  • Refine and evaluate existing and new tools, templates, and processes, leading to increased efficiency in internal team operations. Revamped Heineken’s portfolio tracking templates, improving data accuracy by 30%.
  • Drove a 20% increase in online sales and conversions rates through targeted strategies on Drinkies e-commerce platform, informed by robust data analysis and market insights.

Senior Paid Media Specialist

Hybrid
Kuala Lumpur
03.2022 - 06.2023
  • Mentored entry-level and junior staff on best practices and digital procedures, leading to improved team performance.
  • Managed 100+ client campaigns, delivering successful results across multiple platforms including search, display, social media, and programmatic advertising.
  • Developed and executed targeted campaigns, increasing engagement and establishing professional digital presence for overseas clients.
  • Implemented innovative marketing strategies, retaining and renewing clients and hitting all guaranteed metrics.
  • Data-Driven Targeting: Analyzed demographic data to inform targeted campaigns, resulting in increased conversion rates.
  • Conversion Focus: Spearheaded lead generation and conversion campaigns, tracking progress through weekly and monthly reporting, resulting in noticeable increase in click-through rates.

Senior Associate | Digital Marketing Specialist

Green Packet
Kuala Lumpur, Malaysia
01.2021 - 03.2022
  • Led successful digital marketing strategy for Kiple brand, planning and growth for KipleSME services in Malaysia.
  • Executing effective marketing campaigns on Google, Facebook, and Instagram.
  • Scheduled and executed +13 comprehensive promotional campaigns with strong organizational and analytical skills.
  • SME Consultation: Provided advice to +100K SMEs to optimize their operations through branding, marketing, and offering strategies.
  • Performance Optimization: Managed +20 performance-driven campaigns for Google and Facebook Ads, allocating budgets for optimal results.
  • Produced monthly reports to monitor campaign performance using Google Analytics and Meta dashboards.
  • Partnered with customer service team to resolve 150+ customer issues and ensure seamless communication and resolution.

Affiliate & Digital Marketing Consultant

Deriv.Com, Binary.Com
Kuala Lumpur
07.2020 - 09.2020
  • Managed 200+ client and affiliate social media channels, executing content ideation and analysis while building communities and creating marketing materials.
  • Developed and conducted market research to discover growth opportunities. Analyzed competitor pages and websites to locate keywords opportunities.
  • Provided weekly updates on digital marketing campaigns to clients and partners, discussing strategic initiatives, and methods for improvement.

Inbound/Outbound Sales Representative

Maids.cc
Dubai, UAE
01.2020 - 07.2020
  • Resolved 100+ client issues, leading to 88% satisfaction rating, 12% higher than company average.
  • Proactively managed 100-120 calls daily, signed up 45 new customers and promoted services benefits.
  • Strong Communication Skills: Investigated and rectified customer issues, leading to recognition from company leaders.

International Marketing Team Lead

City University
Kuala Lumpur
12.2017 - 06.2020
  • Led international marketing team to exceed company goals, mentored team to reach performance standards, and developed excellent interpersonal skills.
  • Launched 16 successful email marketing campaigns, onboarded 600+ leads, reduced drop-off rate by 25% and worked independently under strict deadlines.
  • Managed social media presence, prepared and analyzed monthly reports, increased followers to 2K+ and produced engaging written/visual content.
  • Conducted Student Satisfaction Survey, gathered feedback and achieved #1 rank in sales and highest sales award in 2018 by implementing marketing strategies for exceptional service and customer loyalty.

Recruitment & Marketing Executive

Limkokwing University, LUCT
Kuala Lumpur
01.2016 - 02.2017
  • Contributed to the growth of university by being a key member of the international marketing team, actively participating in recruiting efforts.
  • Established strong business relationships with partners in the Middle East Region, serving as focal point for external relations.
  • Successfully organized 11 events and executed marketing campaigns, contributing to growth of university both nationally and internationally.
  • Demonstrated exceptional customer service, leading to the award of "2017 Leading Counselor" and a 100% increase in salary within 11 months.
  • Traveled extensively to represent the university at 10+ educational fairs/marketing events across Malaysia, acting as a branding ambassador.
  • As a key stakeholder in a multinational setting (with staff and students from 160 countries), achieved personal targets and supported the team in hiring 1500+ students in 2017.
  • Resulted in an increase of enrollment from the regions where events were held and fairs attended, by approximately 20%.

Social Media Supervisor

Dip N Dip Company
Kuala Lumpur
01.2015 - 09.2016
  • Created multiple awareness campaigns, conversions revenue-related, contest promotion and programs.
  • Enhanced social media marketing communication by engaging in content development on Meta
  • Organized weekly content calendar and managed posting schedules.

Marketing & Sales Consultant

Sabbagh & CO Damascus
03.2012 - 11.2013
  • Maintained inventory of marketing literature, archive files and sample files
  • Shadowed senior personnel on complex marketing pursuits to build skills set

Education

MBA - Project Management

Limkokwing University
Malaysia
01.2016 - 05.2018

BA - Business Administration

Limkokwing University
Malaysia
01.2013 - 05.2015

Skills

Multi-Channel Campaign Management

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Additional Information

  • MSA 2023: 4 Bronze Awards: Performance Media (Guinness), 2 Activation and Experimental Campaigns (Heineken & Guinness), Media Collaboration (Heineken)
  • Highest Sales Award, 2017 Leading Counselor Award

Interests

Meditation - Journaling - Painting - Equestrianism (Championship Winner) - Martial Arts (BJJ Gold medalist)

Timeline

Digital Manager

Dentsu
08.2023 - Current

Senior Paid Media Specialist

Hybrid
03.2022 - 06.2023

Senior Associate | Digital Marketing Specialist

Green Packet
01.2021 - 03.2022

Affiliate & Digital Marketing Consultant

Deriv.Com, Binary.Com
07.2020 - 09.2020

Inbound/Outbound Sales Representative

Maids.cc
01.2020 - 07.2020

International Marketing Team Lead

City University
12.2017 - 06.2020

Recruitment & Marketing Executive

Limkokwing University, LUCT
01.2016 - 02.2017

MBA - Project Management

Limkokwing University
01.2016 - 05.2018

Social Media Supervisor

Dip N Dip Company
01.2015 - 09.2016

BA - Business Administration

Limkokwing University
01.2013 - 05.2015

Marketing & Sales Consultant

Sabbagh & CO Damascus
03.2012 - 11.2013

Certification

Meta Blueprint Certified: Digital Marketing Associate, Media Planning Professional, Media Buying Professional

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Adeeb AlkallaDigital Marketing & Media Manager