Abu Backer Sithick Bin Salleh Ghani
Senior Sales Advisor
Taman Sri Rampai
Summary
Dynamic sales professional with extensive experience at SMS Deen Jewellers, excelling in relationship selling and business development. Proven track record of exceeding sales targets and mentoring teams. Skilled in key account management and point of sale operations, fostering strong customer relationships and driving revenue growth through exceptional service.
Overview
25
25
years of professional experience
Work History
Senior Sales Advisor
SMS Deen Jewellers
06.2023 - Current
- Provide exceptional customer service and personalized jewellery consultations.
- Assist clients with selecting fine jewellery, diamonds, gemstones, and custom pieces.
- Achieve and exceed individual and team sales targets.
- Mentor and support junior sales staff in product knowledge and selling techniques.
- Maintain in-depth knowledge of product lines, collections, and industry trends.
- Build long-term relationships with high-value customers and follow up post-purchase.
- Handle VIP clients and special orders with discretion and professionalism.
- Ensure displays are attractive, organized, and compliant with brand standards
- Process transactions accurately
- Handle customer feedback and resolve issues in a professional and courteous manner.
Floor Manager
SMS Deen Jewellers
03.2018 - 04.2023
- Oversee all floor activities including customer service, staff management, and visual merchandising.
- Ensure all staff are meeting sales targets and delivering excellent customer experiences.
- Monitor product displays and ensure the presentation of jewellery aligns with brand standards.
- Assist customers with high-value purchases and special requests.
- Train, guide, and motivate sales staff to maintain high performance.
- Handle customer complaints, special cases, or escalations with professionalism.
- Work closely with the store manager on promotions, stock planning, and reporting.
- Ensure the security of products on the floor and adherence to store policies.
- Conduct daily briefings and ensure team readiness for business operations.
- Track and report daily sales, customer feedback, and staff performance.
Purchasing Manager
SMS Deen Jewellers
03.2015 - 04.2018
- Managed supplier relationships to ensure timely delivery of products and services.
- Develop and implement effective purchasing strategies for jewellery products.
- Source reliable suppliers and vendors for gold, diamonds, gemstones, and finished jewellery.
- Negotiate prices, terms, and delivery schedules to achieve cost savings and maintain quality standards.
- Monitor market trends, prices of precious materials, and competitor activities.
- Maintain strong relationships with suppliers and ensure timely deliveries.
- Coordinate with the sales and inventory team to forecast demand and manage stock levels.
- Evaluate supplier performance and quality of goods received.
- Ensure compliance with industry regulations, quality certifications, and ethical sourcing standards.
- Prepare purchase orders, contracts, and related procurement documentation.
- Monitor and manage budgets for procurement activities.
Sales Executive
SMS Deen Jewellers
03.2011 - 04.2015
- Greet and attend to customers warmly and professionally.
- Understand customer preferences and recommend suitable jewellery pieces.
- Explain product features, materials, pricing, and after-sales services.
- Ensure high levels of customer satisfaction through excellent service.
- Achieve and exceed sales targets and store KPIs.
- Maintain product displays, ensure cleanliness, and organize jewellery showcases.
- Stay updated on latest jewellery trends and collections.
- Handle customer complaints or queries with a positive attitude.
- Assist in stock taking, inventory control, and security measures.
Salesperson
SMS Deen Jewellers
03.2000 - 04.2011
- Greet customers and provide a welcoming in-store experience.
- Assist customers in selecting jewellery based on their needs, preferences, and budget.
- Explain product details such as materials, quality, pricing, and care instructions.
- Suggest upgrades, matching sets, or alternatives to increase sales.
- Ensure proper handling, display, and security of all jewellery items.
- Maintain cleanliness and organisation of the showroom and display counters.
- Build and maintain relationships with regular and new customers.
- Support stock arrangement, inventory counts, and restocking activities.
- Follow company policies and comply with safety and security standards.
Education
SPM -
SMK Air Panas
Skills
Relationship selling
Timeline
Senior Sales Advisor
SMS Deen Jewellers
06.2023 - Current
Floor Manager
SMS Deen Jewellers
03.2018 - 04.2023
Purchasing Manager
SMS Deen Jewellers
03.2015 - 04.2018
Sales Executive
SMS Deen Jewellers
03.2011 - 04.2015
Salesperson
SMS Deen Jewellers
03.2000 - 04.2011
SPM -
SMK Air Panas
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