Abu M. Younus
Marketing Executive
Penang
Summary
I am a highly organized and dedicated professional with over 25 years of experience in global procurement, Product Manager, Technical sales and marketing of textile dyes and chemicals produce globally by MNC’s, thriving under the management of industry leaders such as Bayer, Clariant, Archroma, BASF and Huntsman. My expertise spans product line management, commercial and technical sales management, procurement, and chemical processing. Leading global MNC product sourcing, formulation, and marketing management, focus on material knowledge and application, with a proven track record of creating business plans, new models, and value propositions for the chemical industry. In my previous role at Archroma, I successfully managed large teams, driving revenues exceeding $350 million through strategic sales of textile additives and chemicals. Specializing in functional resins and polymers, my experience covers various product applications, including coatings, textiles, and paper. I excel in marketing dyes and auxiliaries, providing technical support, and R&D and implementing quality control standards. My objective is to continue utilizing my expertise to drive growth and proficiency within organizations while delivering excellent techno-commercial support and solutions to customers and stakeholders.
Overview
36
36
years of professional experience
11
11
Certifications
Work History
CEO & Global Technical & International Business leader
Chemdyes Sdn. Bhd. (BASF)
12.2015 - Current
- Efficiently managed working capital, leading to a 55% increase in EBTA and a 60% sales growth in the last 8 years, with a successful 22% reduction in SG&A costs.
- Gathered and analysed information to understand current and future opportunities, including market sizing, potential assessment, cost benchmarking, and proprietary insights.
- Demonstrated unwavering integrity, compliance with laws, and prioritized long-term value creation with an entrepreneurial spirit, concentrating on high-value activities.
- Anticipated and fulfilled customer requirements, consistently meeting tight timelines and deadlines.
- Reviewed and approved process flow diagrams, batch cycle times, product datasheets, and specifications with meticulous execution.
- Collaborated with stakeholders to ensure adherence to project schedules and budgets.
- Provided technical support, leading existing and future production efforts and projects, resolving technical issues proficiently.
- Optimized processes through statistical analysis, making informed decisions and recommendations on plant operations and production scheduling, closely collaborating with the supply chain and R&D to drive improvements.
- Approved vendor selection to address price, supply, or quality concerns, maintaining multiple supply lines and contingency plans.
- Assisted in developing a new business vision through market analysis, creating high-level visions for each segment.
- Contributed to sound strategic decision-making, resulting in growth across both top and bottom product lines.
- Developed analytical tools and frameworks to support sales managers in strategic decision-making, such as price optimization models, benchmarking analyses, and best practice sharing.
- Provided strategic and analytical input in product mergers (M. Dohmen + BASF + Huntsman + Archroma) following global acquisitions to ensure a seamless transition.
- (Formerly known as BASF-Chemdyes) (Manufacturer and Distributor of BASF / Archroma Specialty chemicals.)
Textile technician – dyeing & Sustainability
YRC Textile Mills
05.2015 - 03.2016
- In my leadership role in sustainability and corporate social responsibility, I collaborated with renowned sportswear brands like Nike, Adidas, and Decathlon to formulate strategic planning initiatives.
- Alongside prominent sportswear brands, we conceived, monitored, and documented corporate 'best practices' programs with a specific focus on utilizing recycled polyester and cellulosic textile fibres.
- Successful measures included redesigning dyeing processes and incorporating recycled fibres, resulting in a substantial reduction in the environmental footprint of our operations.
- Adept management of production staff, dyeing managers, and R&D teams led to impressive production outputs and consistently high-quality rates.
- Leveraging expertise in strategic planning, procurement, lean processing, and continuous improvement played a pivotal role in contributing to long-term value creation and success within the industry.
- Emphasized responsible practices, including wastewater management, energy conservation, supply chain accountability, effective communication, and stakeholder engagement.
- Successful measures included the redesigning of dyeing processes and incorporation of recycled fibres to reduce the environmental footprint of our operations.
- I demonstrated a dedication to legal compliance, adhering to industry guidelines such as the Zero Discharge of Hazardous Chemicals (ZDHC) and implementing the Manufacturing Restricted Substances List (MRSL) for the apparel industry.
- (The biggest Polyester / Polyamide dyeing and digital printing mills in SEA)
Global Technical Expert & Applications Development Scientist
Archroma (Singapore) Pte. Ltd
08.2011 - 04.2015
- I was primarily tasked with supervising international markets, with a particular emphasis on countries including Southeast Asia and central Asia. My expertise lies in creating applications for a range of substances, including pretreatment, dyeing, printing, coating, and finishing, especially focusing on light absorbers, fire retardants, polymer additives, antioxidants, and other elements. This specialization aims to enhance resistance to degradation in the automotive and synthetic fiber industries. Furthermore, we actively advocate for textile auxiliaries, finishing additives, and printing additives.
- I have been moved to several departments to gain different expertise within the organization.
Global Technical Expert – Dyeing Auxiliaries
Clariant International Ltd.
06.2010 - 07.2011
- Take over the complete global responsibilities of dyeing auxiliaries and co producer business.
Head of Sales – CC Textile Auxiliaries
Clariant Pakistan (Pvt) Ltd.
07.2001 - 06.2010
- Over the span of a decade, I have amassed valuable expertise through diverse leadership roles. Notably, I achieved significant milestones, such as effectively recruiting, training, and supervising a team of over 20 marketing and sales specialists, resulting in a consistent annual sales growth of 20%. Furthermore, my adept management of new product launches has consistently driven impressive sales expansion ranging from 16% to 20% year after year. I directly oversaw the successful introduction of 30 new products, contributing to an annual revenue surpassing $50 million. My outstanding performance has been recognized with multiple awards, underscoring my unwavering commitment to excellence. Before my tenure at Clariant International Ltd in Switzerland, I accumulated a decade of experience in various capacities in Pakistan.
- Product Manager Textile Finishing, technical textile and coating application, Garment effects after washing special focus on silicones sales and product development.
- Regional Product Manager (SEA) Textile Pigments and Emulsion for Printing and Special coating application.
- Product Manager Disperse and Reactive Dyes and Pigments for dyeing and printing sales and marketing in Pakistan & Bangladesh.
- Product Manager Dyeing and Printing auxiliaries’ global responsibility, specialized in digital printing and octopus printing.
- Manager Co-producer business – SEA
- Chief operating officer (COO) Comprehensive experience in textile processing (preparation, dyeing, finishing), leather tanning, manufacturing, supply chain, or product management. Handful experience of global procurements.
- CC Head of textile Auxiliaries that include products from fiber to finishing means Sizing, pretreatment, dyeing, printing, and finishing.
Deputy Manager Marketing and Sales
Bayer AG – Chemdyes Pakistan Ltd
06.1990 - 12.1994
- As the person in charge of marketing textile dyes, pigments, dyeing and printing auxiliaries, and finishing products to the textile industries and dealers, I provide extensive technical support. My expertise stems from completing a rigorous one-year lab testing and technical training program at Bayer AG in Germany. I am actively involved in setting up process and product specifications, overseeing the recruitment and training of new sales personnel, and offering continuous assistance for dyeing, finishing, and printing processes in the textile industry. My in-depth knowledge allows me to create customized textile auxiliaries tailored to meet specific customer requirements. Additionally, I enhance the skills of laboratory, production, and sales staff through internal training workshops, contributing to their growth and proficiency.
Education
Diploma - Computer Science, SAP & Auto Count software
Master of Science - Organic Polymer Chemistry
University of Karachi
09.1987
Bachelor of Science - Organic Chemistry
University of Karachi
09.1985
Skills
Professional growth facilitation
Certification
Forecasting Techniques for Mangers
ADDITIONAL INFORMATION
- Computer skills in data spreadsheet, word processing, and PowerPoint presentation.
- Languages: Urdu, English, Spoken and written communication.
- Work Permits: Residence Pass Malaysia
- Citizenship: Pakistan
- Relocation: Allowed
Timeline
CEO & Global Technical & International Business leader
Chemdyes Sdn. Bhd. (BASF)
12.2015 - Current
Textile technician – dyeing & Sustainability
YRC Textile Mills
05.2015 - 03.2016
Global Technical Expert & Applications Development Scientist
Archroma (Singapore) Pte. Ltd
08.2011 - 04.2015
Global Technical Expert – Dyeing Auxiliaries
Clariant International Ltd.
06.2010 - 07.2011
Head of Sales – CC Textile Auxiliaries
Clariant Pakistan (Pvt) Ltd.
07.2001 - 06.2010
Deputy Manager Marketing and Sales
Bayer AG – Chemdyes Pakistan Ltd
06.1990 - 12.1994
Master of Science - Organic Polymer Chemistry
University of Karachi
Bachelor of Science - Organic Chemistry
University of Karachi