Abigail Matiny Naidu
Assistant Community Manager
Cheras Kuala Lumpur
Summary
Community-focused professional with over four years of experience in marketing, currently serving as an Assistant Community Membership Manager. Skilled in engaging with members, presenting community benefits, and fostering meaningful relationships. Proficient in hosting and emceeing events, creating a welcoming and inclusive atmosphere. Previous experience in developing and managing marketing campaigns provides a strong foundation in communication and content creation, enhancing member experiences.
Passionate about connecting people, promoting community initiatives, and ensuring members feel valued and informed. Adept at utilizing customer relationship management tools and database systems, with strong organizational and event coordination skills. Excels in strategic planning to boost membership satisfaction and retention.
Experienced in member engagement and program coordination within dynamic teams. Demonstrated success in managing relationships and delivering tailored membership solutions. Ready to leverage communication, organizational, and strategic planning expertise to make a meaningful impact.
Overview
8
8
years of professional experience
2
2
Languages
Work History
Assistant Community Membership Manager
KOPERASI PEMBANGUNAN DAN KEUSHAWAN PEMIMPIN ANTARABANGSA BERHAD
01.2022 - Current
- Processed new member applications, renewals, and updates efficiently, maintaining an accurate and up-to-date membership database
- Ensured full compliance with organizational policies and regulations related to membership management
- Developed and implemented strategies to foster meaningful engagement with community members
- Organized events and activities to build connections, addressing member inquiries and feedback promptly
- Collaborated on initiatives to attract new members and retain existing ones, driving membership growth and engagement
- Implemented targeted strategies to increase member participation and satisfaction
- Organized and executed six physical events annually for members, ensuring seamless logistics and valuable experiences
- Assisted in planning and delivering high-impact events, contributing to the success of meetups across multiple locations in Malaysia
- Took on emcee and presenter roles, speaking confidently at events to highlight community benefits and initiatives
- Established and managed various communication channels, including email newsletters, social media platforms, and community forums
- Crafted and distributed content to keep members informed and engaged
- Worked closely with internal teams and external stakeholders to enhance membership services
- Fostered partnerships with relevant organizations and businesses to deliver additional value to members
- Supervised and provided guidance to one team member, ensuring tasks were completed effectively and efficiently
- Supported the team member in achieving goals, maintaining high service standards, and fostering a positive work environment
- Collected and analyzed data on membership demographics, engagement levels, and event attendance to inform strategic decisions
- Prepared reports to evaluate and improve membership strategies
- Conducted surveys and gathered feedback from members to assess satisfaction levels
- Used insights to refine programs and services, enhancing the overall member experience
- Managed budgets, maintained records, and scheduled activities to ensure smooth operations
- Prepared documentation and reports for meetings and events, ensuring compliance with organizational policies, including data protection
Assistant Marketing Manager
Freemen Education
05.2019 - 04.2021
- Analyzed marketing campaigns using key metrics and performance indicators
- Created printed marketing materials that were designed to drive campaigns
- Proofread all marketing collateral ahead of printing to eliminate errors
- Developed marketing plans based upon extensive research and prospects targeted
- Tracked various product sales and costs by analyzing and entering sales, business data and expenses
- Wrote engaging and successful marketing, advertising and website copy
- Developed campaigns and specific marketing strategies
- Coordinated with social media, public relations and other teams to execute product introductions
- Identified appropriate marketing channels and target customers for campaigns
- Delivered smooth training execution by coordinating seminar functions, including site selection, scheduling, marketing, reservations, materials, event management, and follow-up
- Managed administrative logistics of event planning, including contract signing, fee collection, event booking, and event promotions
- Coordinated schedules and timelines for all events
- Managed event logistics and operations, including support staff, and vendor services
- Led vendor negotiations to obtain cost-effective services and products
Marketing Executive
Freemen Education
12.2017 - 04.2019
- Develop digital marketing campaigns
- Assist in designing and develop marketing materials including advertisements and brochures
- Manage social media calendars and ensure strategies are implemented on time
- Maintain websites for the organization, and for its seminars and/or workshops/events
- Write and optimize content for websites and social networking accounts like Facebook, YouTube, etc
- Track and assist to analyze website traffic flow and provide regular internal reports
- Assist in improving key performance indicators such as helping to reduce the website bounce rate, or improving conversions
- Fix any errors or bugs in online content
- Creating online banner adverts and oversee pay per click (PPC) and management
Marketing Executive
Jobstore.com
03.2017 - 10.2017
- Increased customer engagement by creating and managing targeted social media campaigns
- Developed and published marketing content, including blogs, promotional materials, and advertisements, to drive brand awareness
- Managed and updated the marketing calendar to ensure timely content aligned with product and service launches
- Improved website SEO by optimizing page content, enhancing keyword relevancy, and refining branding strategies
- Created and scheduled engaging social media posts, maintaining a consistent brand tone across platforms
- Produced high-quality content such as blog posts, PPC ads, and promotional materials to boost online visibility
- Interacted with followers and customers to leverage positive feedback and strengthen brand identity
- Monitored social media analytics, interpreting key performance indicators (KPIs) to guide strategic marketing decisions
- Enhanced customer engagement through dynamic social media strategies, contributing to increased brand loyalty and recognition
Education
Diploma - Mass Communication
SEGI COLLEGE KUALA LUMPUR
10.2019 - 10.2019
Skills
- Community Engagement & Management
- Event Coordination & Planning
- Leadership & Team Management
- Communication & Content Creation
- Data Analysis & Reporting
Data entry proficiency
Customer service
Problem-solving
Positive attitude
Operations management
Multitasking Abilities
Personal Information
- Place of Birth: Melaka
- Date of Birth: 05/09/95
- Nationality: Malaysian
Timeline
Assistant Community Membership Manager
KOPERASI PEMBANGUNAN DAN KEUSHAWAN PEMIMPIN ANTARABANGSA BERHAD
01.2022 - Current
Diploma - Mass Communication
SEGI COLLEGE KUALA LUMPUR
10.2019 - 10.2019
Assistant Marketing Manager
Freemen Education
05.2019 - 04.2021
Marketing Executive
Freemen Education
12.2017 - 04.2019
Marketing Executive
Jobstore.com
03.2017 - 10.2017
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